E-Commerce: E-Commerce Fundamentals

E-Commerce: E-Commerce Fundamentals

Title: E-Commerce: E-Commerce Fundamentals Course material - knowledge required - for certification Copyright ? 2018 eMarketing Institute Web: Contact us eMarketing Institute c/o Web Media ApS Tove Ma?s Vej 7, . DK-2500 Valby, Copenhagen Denmark VAT ID: DK 3531871301 Email: support@

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1. Introduction ..................................................................................................... 10

Buyers and sellers .................................................................................................................... 10 E-commerce ............................................................................................................................. 11 E-commerce statistics .............................................................................................................. 12

2. What Is E-commerce? ...................................................................................... 16

What is e-commerce? .............................................................................................................. 16 The history of e-commerce ...................................................................................................... 18 How to get started? ................................................................................................................. 19

3. Creating a Business Plan .................................................................................. 22

What is a business plan? .......................................................................................................... 22 Essentials .................................................................................................................................. 23

Business name ............................................................................................................................... 23 Your website .................................................................................................................................. 24 Logo................................................................................................................................................ 25 Product information................................................................................................................. 26 Product to sell ................................................................................................................................ 26 Place to sell .................................................................................................................................... 27 Investment ............................................................................................................................... 28 Web domain................................................................................................................................... 28 Hosting ........................................................................................................................................... 28 Technical support........................................................................................................................... 29 Product related costs ..................................................................................................................... 29 Other things in the business plan ............................................................................................ 30 Predicting profit ............................................................................................................................. 30 Pricing ............................................................................................................................................ 30 Special offers.................................................................................................................................. 31 Plan for promotion......................................................................................................................... 31 Determining goals .................................................................................................................... 33 Benefits of having a business plan ........................................................................................... 34

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Organization................................................................................................................................... 34 Time management ......................................................................................................................... 34 Asset distribution ........................................................................................................................... 34 Unified approach ........................................................................................................................... 34 How to use a business plan? .................................................................................................... 35

4. Legal Guide for E-commerce ............................................................................ 37

Trademark registration ............................................................................................................ 37 Terms of use ............................................................................................................................. 38 Refund policy............................................................................................................................ 40 Privacy policy............................................................................................................................ 41

5. Having an E-commerce Website ...................................................................... 45

Website .................................................................................................................................... 45 Store ......................................................................................................................................... 46 Product information................................................................................................................. 46

Product name................................................................................................................................. 46 Product image ................................................................................................................................ 46 Product description........................................................................................................................ 47 Buttons and fields .......................................................................................................................... 48 Order information .................................................................................................................... 49 Shopping cart ........................................................................................................................... 50 Hosted shopping cart ..................................................................................................................... 50 Licensed shopping cart .................................................................................................................. 50 Shopping cart abandonment ......................................................................................................... 50 Shipping.................................................................................................................................... 53 Shipping yourself............................................................................................................................ 54 Fulfillment warehouse ................................................................................................................... 54 Drop shipping ................................................................................................................................. 54 Payment gateway..................................................................................................................... 55

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Website security....................................................................................................................... 57 PCI standards ................................................................................................................................. 57 SSL certificate................................................................................................................................. 57

6. Choosing an E-commerce Platform .................................................................. 59

Shopify...................................................................................................................................... 59 BigCommerce ........................................................................................................................... 60 Magento ................................................................................................................................... 61 WooCommerce ........................................................................................................................ 63 Volusion.................................................................................................................................... 65

7. How to Promote Your Business........................................................................ 69

Leverage the power of Facebook............................................................................................. 69 Facebook profile ............................................................................................................................ 69 Facebook group ............................................................................................................................. 69 Facebook page ............................................................................................................................... 70 Facebook ads ................................................................................................................................. 71

Spread the news on Twitter..................................................................................................... 71 Network on Pinterest ............................................................................................................... 73 Explore the power of video...................................................................................................... 74 Embrace the world of social media.......................................................................................... 75 Get on Google .......................................................................................................................... 76 Check your website again ........................................................................................................ 77

SEO ................................................................................................................................................. 77 Website analytics ........................................................................................................................... 78 Mobile-friendliness ........................................................................................................................ 78 Write a blog post...................................................................................................................... 78 Share on your blog ......................................................................................................................... 78 Write a guest post.......................................................................................................................... 78 Interview an influencer .................................................................................................................. 79

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