Chapter 9—Product Concepts
D) free data. E) rarely--if ever--useful for marketing decision making. CHAPTER 8. 8-90. "Product" means: A) all the services needed with a physical good. ... Many consumers believe it to be the best brand made. For people who insist on having the best kitchen money can buy and will accept no less, the Sub-Zero refrigerator is an example of a(n ... ................
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