Tech Trends 2019 - Deloitte

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Tech Trends 2019

Beyond the digital frontier

EXPERIENCE & DIGITAL REALITY

Asset

intelligence

Industrialised

crowdsourcing

Information

management

Applied

mobility

User

engagement

User

empowerment

Social business

Gami?cation

goes to work

Wireless

and mobility

User

engagement

Social

computing

Gami?cation

ANALYTICS & COGNITIVE

Social

reengineering

by design

Information

automation

Geospatial

visualisation

Mobile only

(and beyond)

Capability

clouds

Big data

goes to work

Hyper-hybrid

cloud

Finding

the face of

your data

Cloud

orchestration

Ampli?ed

intelligence

Ambient

computing

AR and VR

go to work

Cloud

revolution

Cognitive

analytics

Wearables

Dimensional

marketing

BLOCKCHAIN

Real

analytics

Visualisation

Enterprise

mobility

unleashed

Digital

engagement

Social

activation

CLOUD

API economy

Industrialised

analytics

Internet

of Things

Mixed reality

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

Beyond

marketing

Blockchain to

blockchains

NoOps in a

serverless world

Reengineering

technology

CIO as venture

capitalist

Exponentials

Business

of IT

Measured

innovation

Real-time

DevOps

IPv6 (and

this time we

mean it)

CIO as

postdigital

catalyst

CIOs as

revolutionaries

CIO operational

excellence

Virtualisation

CORE

Best-of-breed

enterprise

applications

Risk

implications

In-memory

revolution

The end of the

¡°death of ERP¡±

Risk

implications

Core

renaissance

Reinventing

the ERP

engine

Risk

implications

Risk

implications

Risk

implications

Reimagining

core systems

Autonomic

platforms

Softwarede?ned

everything

CIO as chief

integration

o?cer

IT worker of

the future

DevSecOps

and the cyber

imperative

The new

core

Inevitable

architecture

IT unbounded

Rightspeed IT

Social impact of

exponentials

BUSINESS OF TECHNOLOGY

AI-fueled

organisations

Connectivity

of tomorrow

No-collar

workforce

Exponentials

watch list

Value-driven

application

management

Intelligent

interfaces

Blockchain:

Trust economy

API

imperative

Trending the trends: A decade of research

Exponential

technology

watch list

Design as

a discipline

Everythingas-a-service

Enterprise

data sovereignty

Digital reality

Exponentials

Blockchain:

Democratised trust

Dark

analytics

Machine

intelligence

No such thing

as hacker-proof

Outside-in

architecture

¡°Almostenterprise¡±

applications

Services

thinking

Digital

identities

Cyber

intelligence

Cyber

security

RISK

Cyber

security

Technical

debt reversal

Contents

Introduction | 2

Macro technology forces at work | 5

AI-fuelled organisations | 19

NoOps in a serverless world | 39

Connectivity of tomorrow | 57

Intelligent interfaces | 71

Beyond marketing: Experience reimagined | 89

DevSecOps and the cyber imperative | 103

Beyond the digital frontier: Mapping your future

Authors and acknowledgments

| 132

| 119

Tech Trends 2019: Beyond the digital frontier

Introduction

L

OOKING back a decade to headlines of the day, we are reminded how at that now-distant moment much

of the world was still grappling with a cataclysmic recession. In the technology sector, Oracle announced

it was acquiring Sun Microsystems.1 Apple was gearing up to launch the iPad? mobile digital device,2 and

a mean-spirited worm called Stuxnet was changing the rules of cybersecurity.3

At this same time, a small number of dedicated tech enthusiasts at Deloitte Consulting were preparing to

launch our firm¡¯s first annual Tech Trends report. Though this freshman effort was only one-third the length

of subsequent Tech Trends publications, it effectively captured the awe that we and our clients felt about the

incredible pace of technology-driven change underway¡ªand the profound impact that change was having on

business. This report featured chapters on cloud, cybersecurity, the Internet of Things, mobile¡¯s looming impact on the enterprise, and user-centered design¡ªall topics that at the time felt overwhelming and fantastical.

Interestingly, many of the things that seemed so incredible 10 years ago are now foundational.

Looking back, we can see the value these emerging innovations offered; in the moment, their promise

seemed less clear. It is, therefore, remarkable how quickly organisations across industries and regions navigated the so what? and now what? for these trends and went on to successfully traverse the new digital

landscape.

This journey from uncertainty to digital transformation informs our latest offering, Tech Trends 2019:

Beyond the digital frontier. A persistent theme of every Tech Trends report has been the increasing, often

mind-bending, velocity of change. A decade ago, many companies could achieve competitive advantage by

embracing innovations and trends that were already underway. Today, this kind of reactive approach is no

longer enough. To stay ahead of the game, companies must work methodically to sense new innovations and

possibilities, define their ambitions for tomorrow, and journey beyond the digital frontier.

But the question remains: How can we sense and act upon a future that remains unclear? The good news

is that much of the tech-driven disruption each of us experiences today¡ªand will likely experience going forward¡ªis understandable and knowable. Today, the most promising technology trends are grounded in nine

powerful macro forces that form the backbone of technology innovation, past and present. In chapter 1, we

examine how once-disruptive trends such as cloud, analytics, and digital experiences have been embraced to

become foundational components of business and IT strategy. We also discuss how the work of reengineering

technology¡¯s full life cycle, reimagining core systems, and elevating cyber to a strategic function are now

critical elements of digital transformation. And finally, we take a look at three more recent trends¡ªblockchain,

cognitive, and digital reality¡ªthat are poised to become macro forces in their own right.

In the following six chapters, we spotlight emerging technology trends that, over the next 18 to 24 months,

will likely offer new avenues for pursuing strategic ambitions. Three of them spotlight ¡°top of the iceberg¡±

technologies such as AI, intelligent interfaces, and experiential marketing. Three other chapters focusing on

serverless computing, advanced connectivity, and DevSecOps, are more foundational and enabling, though

no less critical to innovation and growth. Those feeling overwhelmed by change may take some comfort in the

2

Introduction

fact that all of these trends are grounded in the nine macro forces. As in chaos theory, patterns and structures

eventually emerge from perceived disorder.

In our final chapter, we try to demystify the future of digital transformation by examining approaches for

turning something seemingly nebulous and uncertain into a process that is measurable and knowable.

So here¡¯s to the next decade of opportunity, whatever it may be. Along the way, embrace that queasy

feeling of uncertainty. Be excited about it. Because what you are actually feeling is tremendous, unimaginable

opportunity. Today, when every company is a technology company and everyone is a technologist, there could

not be a more exciting or opportune time to leave your mark on your company, your industry, and on an entire

world of possibility that awaits just beyond the digital frontier.

Stephen Mercer

Mark Lillie

Technology Practice Leader, UK

Partner, CIO Programme Lead

Deloitte Consulting LLP

Deloitte Consulting LLP

stmercer@deloitte.co.uk

mlillie@deloitte.co.uk

Reza Hazemi

Partner, Head of Research and

Insight, UK

Deloitte MCS Limited

rhazemi@deloitte.co.uk

1.

Andrew Clark, ¡°Oracle¡¯s takeover of Sun Microsystems comes as surprise to software industry,¡± Guardian,

April 20, 2009.

2.

Tech Trends 2019 is an independent publication and has not been authorised, sponsored, or otherwise

approved by Apple Inc. iPad is a registered trademark of Apple Inc.

3.

Kim Zetter, ¡°How digital detectives deciphered Stuxnet, the most menacing malware in history,¡± Wired,

June 7, 2011.

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