Pearson Education

Video Title: Gaviña Gourmet Coffee: Marketing Channels and Supply Chain Run Time: 7:35. Classroom Application: Instructors will find this video useful in the study of marketing channels. Gaviña Gourmet Coffee serves as a good case study for this topic because they faced the challenge of how to grow in an industry dominated by price competition, and Gaviña Gourmet Coffee’s way of meeting ... ................
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