Turn Back the Hands of Time with Rodan + Fields® new ANTI ...

Turn Back the Hands of Time with Rodan + Fields? new ANTI-AGE Hand Treatment Regimen

A Comprehensive Solution to Prevent and Correct the Signs of Aging on Some of the Most Neglected and Age-Revealing Skin

Eighty percent of how we age is within our control. But most of us forget that this applies to 100% of our skin. Our hands, in particular, are among the hardest working and most environmentally vulnerable parts of our bodies. Yet when it comes to anti-aging skincare, they are too frequently overlooked. That's why the backs of people's hands often look so much older than their faces.

"As dermatologists, we see women who spend lots of time, energy and often thousands of dollars ensuring that their faces look their best. But when we look down at their hands, all this effort is for naught because their biological age is readily revealed," said Dr. Kathy Fields. "Or worse yet, because the skin on hands is thinner, if neglected it can age faster than the rest of our skin. Therefore, a woman's hands can sometimes look like those of a 45 year-old, when she is really only 30," continued Dr. Katie Rodan.

To protect skin and defend against the tell-tale signs of hand aging - brown spots, thinning, wrinkling and loss of elasticity -- Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields developed Rodan + Fields ANTI-AGE Hand Treatment Regimen, a two product solution to visibly brighten and even skin tone, restore moisture content to improve elasticity and resiliency, and reduce the appearance of wrinkles and crepey skin. The results: hands that feel hydrated and look smooth, firm and bright ? and most importantly, won't give away your age.

ANTI-AGE Hand Treatment Regimen: Two anti-aging hand treatments (sold together or separately) that will help you say good-bye to your mom's hands forever!

ANTI-AGE Hand Treatment 2-Product Regimen Used together, ANTI-AGE Brightening Hand Treatment and ANTI-AGE Age Shield Hand Balm SPF 30 offer a one-two punch to keep hands looking their youthful best. This targeted regimen provides a comprehensive solution for the prevention and correction of the visible signs of aging on the hands. By layering these specialized hand treatments, anti-aging benefits are maximized because the active ingredients are able to build upon each other. ANTI-AGE Brightening Hand Treatment activates the brightening benefits of pure vitamin C when layered under ANTI-AGE Age Shield Hand Balm SPF 30. Skin's natural moisturizing factors are replenished and locked in when products are used together, leaving hands looking smooth, firm and bright.

ANTI-AGE Brightening Hand Treatment A daily anti-aging treatment designed specifically for the hands to help erase the signs of aging. This new hydrating treatment replenishes skin's natural moisturizing factors, reducing the appearance of wrinkles and crepey skin so hands are brighter, firmer, hydrated and younger-looking.

The details: Hydrolyzed sericin and clary extract help to plump, firm and smooth skin Barrier protecting dimethicone and hyaluronic acid lock in moisture to relieve dryness Optical brighteners immediately reduce redness and minimize appearance of veins

111 Maiden Lane, Suite 400, San Francisco, CA 94108 T 415 273 8000 F 415 273 8036

 Apply ANTI-AGE Brightening Hand Treatment liberally throughout day and evening to relieve the discomfort associated with hand washing and the drying effects of the environment, while providing a more youthful appearance to hands.

Available November, 2011 1.7 oz/50mL: Suggested retail price: $32

ANTI-AGE Age Shield Hand Balm SPF 30 Specifically designed to prevent and correct aging on the backs of the hands, where the signs of aging are often most visible, this multi-tasking anti-aging balm easily glides on to smooth, firm and brighten this often neglected skin. In a convenient stick form, this hydrating treatment keeps palms mess-free. Hands are smoothed, protected, and look younger.

The details: 4% pure and stable ascorbic acid (vitamin C) firms skin while minimizing the appearance of age spots. Pure ascorbic acid is one of the most powerful ingredients for lightening brown spots, however, delivering its full benefits to skin is challenging. The anhydrous stick form maintains ascorbic acid's stability and allows it to release its potency only upon application. SHIELDrf sunscreen technology, an exclusive complex of stabilized avobenzone and antioxidant/anti-inflammatory colorless carotenoids offers broad spectrum protection to help prevent future discolorations from forming. Specialized peptides help to visibly restore volume, support resiliency and smooth and firm the appearance of crepey skin. Optical diffusers immediately reduce the appearance of redness on hands and diminish the appearance of veins. Apply ANTI-AGE Age Shield Hand Balm SPF 30 several times throughout the day over ANTI-AGE Brightening Hand Treatment, taking special care to reapply before exposing skin to the sun's damaging UV rays.

Available November, 2011 1 oz/30mL. Suggested Retail Price: $43

"We created these two amazing products to work synergistically for optimum anti-aging results," said Dr. Fields. "First of all, we created our ANTI-AGE Brightening Hand Treatment because unlike a therapeutic hand cream that you may only use occasionally throughout the year to relieve dryness, most people need a treatment hand cream every day to erase the visible signs of aging."

"Additionally, my patients frequently come to me distraught saying, `Help! My hands look like my grandmother's. I know I'm supposed to use sunscreen, but I hate the sticky feel and inconvenience,'" continued Dr. Rodan. "Because we want to give our hands the same anti-aging skincare we give to our face, Age Shield Hand Balm SPF 30 was developed specifically to use over the Brightening Hand Treatment to address these concerns easily and conveniently. Because even if you're not a celebrity, you still want to have "photo ready hands.'"

Suggested Retail Price ANTI-AGE Hand Treatment 2-Product Regimen: $67 (1.7 oz/50mL ANTI-AGE Brightening Hand Treatment & 1 oz/ 30mL. ANTI-AGE Age Shield Hand Balm SPF 30)

111 Maiden Lane, Suite 400, San Francisco, CA 94108 T 415 273 8000 F 415 273 8036

Rodan + Fields Dermatologists, at the forefront of clinical skincare, merges effective over-the-counter medicines with active cosmetics to provide real and visible results. Committed to bringing dermatology to the home, the brand offers solutions for everyday skin issues targeting them with dedicated regimens designed to take the guesswork out of skin treatment. Each regimen uses a step-by-step system called Multi-Med? Therapy that addresses all aspects of a skin condition. Product lines include UNBLEMISH, REVERSE, SOOTHE, ANTI-AGE, ENHANCEMENTS and ESSENTIALS. From problem identification and superior dermatological-based formulations to unprecedented support and follow-up, Rodan + Fields seeks to provide the most complete dermatological experience outside of a medical office. Products are available through Rodan + Fields Independent Consultants and at . For more information, contact Mimi Field at mimifieldpr@ or 925-373-6717 or visit .

111 Maiden Lane, Suite 400, San Francisco, CA 94108 T 415 273 8000 F 415 273 8036

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