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IDENTIFIERS

Campaign 2000 C-SPAN: Your Press Pass to C-SPAN'S Campaign 2000. Educators' Guide. C-SPAN, Washington, DC. 1999-00-00 56p.; For other documents on Campaign 2000, see SO 031 266-267. C-SPAN, 400 North Capitol St., NW, Suite 650, Washington, DC 20001. Tel: 202-737-3220; Web site: . Guides Classroom Teacher (052) MF01/PC03 Plus Postage. *Citizenship Education; *Elections; *Political Candidates; *Political Issues; *Presidential Campaigns (United States); Presidents of the United States; Secondary Education; Social Studies; *Voting C SPAN

ABSTRACT This C-SPAN guide helps teachers and students follow the

presidential campaign process from September 1999 through January 2001. The guide features five components of a U.S. presidential campaign: (1) "Campaign Overview"; (2) "Campaign Kickoffs"; (3) "Primaries/Caucuses"; (4) "National Conventions"; and (5) "General Election." A teaching guide section with instructions on what to watch, what to learn, and what to discuss comes at the end of each campaign component. Monthly calendars with marked campaign events and instructions for "filing your story" are included. (BT)

Reproductions supplied by EDRS are the best that can be made from the original document.

Campaign 2000 C-SPAN: Your Press Pass to C-SPAN'S Campaign 2000. Educators' Guide.

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YOUR PRESS PASS TO CAMPAIGN 2000

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o,a; OW TO COME] CAMPAIGN 2000 IN YOUR CLASSROOM

From campaign kickoffs to inauguratiOn day, C-SPAN provides complete coverage of Campaign 2000. Use C-SPAN iirV)),,Y,ou_r__c,l-a--s_s_r_o_o--m___--,-t-o,bring the presidential campaign to life. This guide helps you follow the campaign process from CSepternber-I999-through January 2001; it is divided into five aspects of a presidential campaign:

1. CaMpaigri Overview 2. Campaign Kickoffs 3. Primaries and Caucuses 4. National Conventions 5. General Election

Plus, you'll find:

Teaching Guides. Designed to easily work with your curriculum.

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Filing Your Story. Just mail back for a chance to win Campaign 2000 prizes.

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Monthly Caleridararripaign

events are marked froh September 1999 to January 2001.

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A WHERE DO I F%I\\ND COVERAGE OF CAMPAIGN 2000?

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Watch the C-SPAN Networks

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E &SPAN and,C-:=SPAN2 are dedicated to providing in-depth coverage of Campaign 2000 with candidate

61\ af_p_p-_e-a-r-a--n--c-e_s---o-nT-W_--a-shington Journal, live telecasts of debates, primaries and caucuses and complete election day

coverage. Check c- or call the schedule hotline at 202-628-2205 for details.

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Follow Road to the White House Road to the White House offers extensive coverage of Campaign 2000 including candidate profiles, campaign fundraising events and more. Airs Sundays at 6:30-8 pm ET; re-airs 9:30 pm and 12:30 am, ET Check c- for detailed schedule information.

Find it at c-

C-SPAN's Campaign 2000 Web site has video available from C-SPAN's Road to the White House, archived from 1997/

to the present. Use the search feature to campaign programming. You'll also find

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resources and live online events.

C-SPAN Archives

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Below are a few basic components of every campaign. Identify and follow them as Campaign 2000 unfolds.

1. Campaign Advertising: Paid political television advertising is the largest expense of a campaign. In 1996 President Bill Clinton and his Republican opponent Robert J. Dole spent a combined sum of $112.9 million on television advertising. There are many issues involved with campaign advertising such as negative campaigning, spin and the influence of political advertising on voters.

2. Fundraising: The ability to raise funds is an essential part of every campaign. Some studies have shown that candidates who are skilled fundraisers have a greater chance of winning. Candidates have various ways of handling the business of fundraising. Some candidates hire consultants to raise and dispense campaign funds. Public funding of presidential campaigns, designed to help give qualified candidates equal funding, is available to candidates who can raise matching funds. Candidates who accept public funding are limited in the amount they can spend on their campaigns. Federal election laws limit the contributions that individuals and groups can make to every candidate.

3. Influence of Media Coverage: Voters depend on the news and advertising media to receive the majority of their information about every candidate. Though the influence of media coverage on voters' choices is great, it is difficult to measure.

ATE ACHING

(ROLES OF THE MEDIA: SPIN

Watch on C-SPAN: Road to the White HouseObserve candidates and campaign media advisors to members=df-the press. Washington JournalReview newspaper headlines each day to

diseoyer-how-print media is covering the campaign.

Learn: In their communications to the media, advisors to the candidates may engage in "spin" or present information that is biased or slanted to favor the candidate. Reporters note this information as part of a campaign story, but balanced and unbiased print and broadcast reports must go beyond the spin. Watch C-SPAN to observe this process in action and learn about newspaper stories that include commentary from "campaign advisors."

Discuss: Should a reporter include "spin" in reports on campaign events? What steps can be taken to ensure that stories are balanced and unbiased? Use the dialogue samples on the back of this card and C-SPAN footage of campaign advisors presenting "spin" to the media to study the issue.

Extend the Roles of the Media: Spin mini-lesson classroom

Print out an additional classroom activity. Report or view classroom results.

Identify C-SPAN programs, archived or upcoming, that can be used to study this issue.

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