J.C. Penney Case Study
In 2012, the company hired a new CEO, Ron Johnson, and the former Senior Vice President of retail operations at Apple. He used techniques from Apple’s marketing strategy and applied them to J.C. Penney. This approach failed miserably. Johnson has been replaced by J.C. Penney’s former CEO, Mike Ullman, who is charged with rebuilding the name, regaining old customers, and enticing new ... ................
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