LEARN FROM THE BEST: AMERICA’S MOST LOVED BRANDS

LEARN FROM THE BEST: A M E R I C A' S MOST LOVED BRANDS

In-depth brand tracking data on the companies that have already made the grade

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WHAT'S IN THE REPORT

01

INTRODUCTION Key takeaways and about our company

03

DEMOGRAPHIC STANDOUTS

Top 10s and standouts among key demographics

05 WHAT DO AMERICANS THINK ABOUT YOUR BRAND?

02

THE MOST LOVED BRANDS IN AMERICA The top 25

04

A CLOSER LOOK: NETFLIX, LEVI'S, AND DOLLAR TREE Digging into three of the most loved brands

THE MORNING CONSULT BRAND TOOLBOX

This report is part of a series that seeks to give decision-makers a better set of tools for dealing with essential brand decisions

- from managing a crisis to deepening consumer loyalty.

To make sure you receive these reports, sign-up here (mMncOnRslNt.IcNomG /CsuObN).S U LT B R A N D T O O L B O X

KEY TAKEAWAYS

INTRODUCTION

Recent advancements in survey research technology have allowed for a remarkable expansion of scale.

More people can be reached more often, fundamentally altering the possibilities of what researchers are capable of understanding about public opinion. One of the many ways Morning Consult is taking advantage of these advancements is by interviewing thousands of Americans across the country on a daily basis regarding over 3,000 brands and products. The result is an unprecedented wealth of data on consumer sentiment.

The data you will find in this report is just the tip of that iceberg - in it we look at the small number of brands who have risen to the very top. From this list of the most loved, there is much to learn about how to build a strong brand. Here are a couple findings that are particularly notable:

1. Even in industries riddled with controversy and media speculation, companies that deliver strong products and services remain popular. Despite rampant speculation of a rising backlash against big tech, seven of the top 25 brands are technology companies, including the number one overall, Google. Among 18-29 year-olds, the five most loved brands are all technology companies.

2. Building an iconic brand doesn't take as long as it used to. Netflix and YouTube have vaulted to the top of the list thanks to massive popularity among younger generations - and relatively strong popularity among older Americans as well.

We hope you find the rest of this report helpful. There is contact information on the last page, so please send along any questions or feedback you may have.

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ABOUT MORNING CONSULT

INTELLIGENT DATA, INTELLIGENT DECISIONS

Morning Consult is a technology company revolutionizing ways to collect, organize, and share survey research data to transform how decisions are made. Our survey research technology produces results at unprecedented scale, speed, and accuracy.

OUR FLAGSHIP PRODUCT

Currently tracking over 1,800 brands and products, with 200 interviews per day per brand.

Intelligence

What Consumers THINK

Collecting over 3 million market research invterviews

What Consumers SAY

Evaluating over 100 million social media posts

What Consumers SEE

Analyzing over 85,000 news media outles

REQUEST A DEMO HERE

USE CASES

DAILY MONITORING

Track brand perception in realtime with the Brand Intelligence dashboard in your inbox.

STRATEGIC PLANNING

Identify demographic targets and geographic trends to customize communications & marketing campaigns.

CRISIS RESPONSE

Evaluate the magnitude of a crisis and track the effectiveness of your response.

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THE MOST LOVED BRANDS IN AMERICA

The top 25

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