BEST BRANDS: HONDA SUVs, FORD PICKUPS
The Daily News of TV Sales
Wednesday, November 16, 2016
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Copyright 2016.
BEST BRANDS: HONDA SUVs, FORD PICKUPS
U.S. NEWS & WORLD REPORT 2017 RANKINGS
U.S. News & World Report is out with its annual Best
Vehicle Brands Awards. And since the segment that has
been driving growth in 2016¡ªand is expected to do so
again in 2017¡ªis Sport Utility Vehicles (SUVs)¡ªincluding
Crossovers and Minivans¡ªwe¡¯ll start there.
The Best SUV Brand, according to U.S. News & World
Report, is Honda. ¡°Honda¡¯s SUVs don¡¯t have the offroad heritage of traditional SUVs from the likes of Jeep,
Land Rover and Toyota, but when it
comes to what today¡¯s SUV shoppers
are looking for, Honda delivers. It¡¯s our
2017 Best SUV Brand,¡± the magazine
said. Honda¡¯s SUV lineup is described as
one of the newest and most up-to-date of
any brand, with new model introductions
and redesigns happening on all models
in the last few years. ¡°It doesn¡¯t hurt
that Honda has one of the most diverse
SUV lineups of any brand, ranging from
the subcompact HR-V (pictured) to the three-row Honda
Pilot,¡± the report stated.
Along with SUVs, the automotive market has been
driven by pickups. Ford is the magazine¡¯s pick for 2017
Best Truck Brand, led by the ¡°standout performance¡± of
the F-150. ¡°The F-150 is not only incredibly popular with
buyers, it offers a forward-thinking design, including a
lightweight aluminum frame and fuel-sipping engines, and
high-tech features, like a tool tracking system, that other
full-size pickup trucks can¡¯t match,¡± according to the article.
¡°Consumers have an overwhelming number of factors to
consider when comparing cars,¡± said Jamie Page Deaton,
managing editor of U.S. News Best Cars in announcing the
2017 picks. ¡°The Best Vehicle Brand awards simplify the
process by giving people guidance on the top brands in the
categories that matter to them.¡±
For the second year, Mazda claims the No. 1 spot
for Car Brand. Mazda has won
plenty of fans for the exciting
performance of its lineup,
the story notes, including the
Mazda3, Mazda6 and MX-5
Miata. ¡°However, Mazda cars
are not only a good choice for
driving enthusiasts. Our rankings
and analysis show that Mazda
cars get high marks for interior
comfort, tech, and design,¡±
the U.S. News editors wrote.
¡°You might think of Porsche
as a pure performance brand,
but in recent years, the German
automaker has expanded its
Continued on Page 3
ADVERTISER NEWS
Home Depot quarterly results are closely watched as
a barometer of how heathy the housing market is, and the
results for the third quarter are quite good. Same-store
sales were up 5.5% (a full point above analysts¡¯ estimates)
with the average transaction up 3% and sales per square
foot up 4.3%. The chain operates 2,276 stores in all 50
states plus Canada and Mexico. We¡¯ll have the number
from competitor Lowe¡¯s in tomorrow¡¯s issue¡¡In a
different retail segment, Dick¡¯s Sporting
Goods exceeded earnings expectations
and is raising its full-year forecast. Third
quarter same-store sales were up a
blended 5.2% with Dick¡¯s stores plus
5.5% result pulled down a bit by a 3.3%
decline at Golf Galaxy stores. Dick¡¯s is
already operating 30 Golfsmith stores
and will convert them to the Golf Galaxy
brand by the end of the fourth quarter
and has decided to retain the leases of
22 former Sports Authority locations and convert those
to Dick¡¯s¡¡It¡¯s an iconic ad campaign coming around this
time of year for the nineteenth time. Lexus¡¯ December to
Remember campaign featuring a big red bow on a car starts
up this week, with the brand likely feeling more pressure
for success than it may have in prior years since sales
through October are down 4.7% to 260,996. But Lexus¡¯
VP of Marketing sees hope from the post-Trump election
rally, saying ¡°The luxury industry is a little more dependent
on what goes on in Wall Street than much of the general
market, so that¡¯s a really good sign¡±¡¡McDonald¡¯s is
testing a Sriracha Big Mac at 128 stores in central Ohio,
the same stores it used for the test of different-sized Big
Macs earlier this year. It¡¯s also making the spicy Sriracha
sauce available a la carte as dipping sauce for Chicken
McNuggets and French fries¡¡Nation¡¯s Restaurant
Continued on Page 3
NETWORK NEWS
AVAILS
Marvel¡¯s The Inhumans is set to debut on ABC in the
WMC-TV in Memphis, THE local leader in business
fall of 2017. The live-action TV version will premiere the first advertising solutions for the Mid-South is searching
two episodes on Imax screens for two weeks before airing on for a Media Sales Consultant. We have the account
the broadcast network. The TV shows will feature additional maintenance covered, allowing you to do what you do
content not included in the Imax version¡¡Univision best... CLOSE!! No make goods, No order entry, No book
and Univision Deportes delivered just over four million break outs, No posting, No UD, no AV, No busy work¡.
viewers for the USA vs. Mexico World Cup qualification Just selling and closing!! Sound too good to be true? It¡¯s
game. The audience total included 2.5 million viewers in not!! CLICK HERE for more info or to apply. We pay top
coveted demo of 18-49¡¡Morena Baccarin will star and commissions for top talent. EOE.
serve as executive producer of a new series for NBC. The
Winter is just around the corner! If you would prefer to
untitled series will follow a former police
be selling where summer never ends,
officer turned high-powered attorney,
WPBF 25, the Hearst owned ABC
A tech blogger in California
played by Baccarin, who navigates the
Affiliate in sunny West Palm Beach
used a weather balloon to
ever-changing landscape of New York
has an opportunity for you! WPBF
drop an iPhone from the
City politics. Baccarin currently stars
25 seeks a sales superstar to join
edge of space at 100,000 feet
on the FOX drama Gotham. That may
our team. The ideal candidate must
in the air. And somehow the
change to a recurring role if her new
have broadcast TV sales experience
phone STILL landed right in
series is picked up by NBC¡¡Robert
and possess the drive and ability to
the guy¡¯s toilet.
and Michelle King, creators of The
thrive on multiple platforms in a fast
Good Wife, are working with CBS on a
paced, highly competitive market. Your
Jimmy Fallon
new single-camera comedy from writer
passion for developing new business
Marc Lawrence. The untitled project
will be encouraged and rewarded!
is about an extremely non-confrontational single mom CLICK HERE to apply. EOE
who is promoted to Dean of Students at the high school
General Manager: WPBI-TV FOX 16 & NBC 16
where she teaches. Her new job means she must contend and Top-Rated FM Radio Group - Lafayette, IN. This
with overly-involved parents, demanding administrators is a rare opportunity to start at
and a challenging student body¨Cwhich includes her two the ground level and build your
teenagers¡...NBA star LeBron James is hoping to score team, create a new brand in the
big as the executive producer of a new game show on NBC community, and develop a media
called The Wall. The program will be hosted by comedian group from scratch. The successful
Chris Hardwick and will offer a pair of contestants the candidate will have a proven
opportunity to win cash by answering questions. It will debut track record of growing sales,
on Tuesday, January 3rd¡¡ABC will air a special program controlling expenses, and building
to commemorate the recent opening of the National profitability. 5 years¡¯ experience
Museum of African American History and Culture. Taking in TV management or TV sales
the Stage: African American Music and Stories that management required. Get more details HERE. To apply,
Changed America will air on Thursday, January 12th and send info to: SETVBroadcast@. EOE.
will feature music, dance and spoken word performances.
WNCN, CBS North Carolina has an immediate
Samuel L. Jackson, Quincy Jones, Tom Hanks and Will opening for a traffic liaison. The position supports the sales
Smith are scheduled to appear¡¡FOX has awarded department with inventory management and maximization
a script commitment to Scott Weinger, for a new single- and is responsible for accurately and effectively maintaining
camera comedy. The untitled project is about a married logs and clearing oversells. The liaison also works closely
couple whose lives get turned upside down when the wife¡¯s with our central traffic hub double checking the dub list,
immigrant father comes to live with them. Weinger, current looking for missing copy and going over the log once
star of Fuller House on Netflix, is set to write the script and released to make sure there are no issues. CLICK HERE
will also be executive producer for the project.
to get more info or to apply now. EOE M/F/V/D Background
check and Drug screen required.
MONDAY RATINGS
KFSN-TV ABC30, the ABC-owned television station in
The Voice on NBC lead the night with a 2.3 18-49 Fresno, seeks a Sales & Marketing Coordinator to provide
Nielsen rating, while Dancing with the Stars on ABC
support for the Marketing
took a 1.7, which was a tenth of a point improvement over
and Sales department. Ideal
last week and enough to put the show in second place for
candidate must be detailthe night. The CBS comedies were all down slightly with 2
oriented, extremely organized,
Broke Girls dropping two tenths to a 1.2 rating. Kevin Can
and able to prioritize and multiWait (1.6), Man with a Plan (1.3) and The Odd Couple
task. Must have excellent written
(1.0) all were down by a tenth from last week, but the 10
and verbal communication
PM (ET) drama, Scorpion (1.2) was up by a tenth. Over on
skills and be a quick learner,
FOX, Gotham (1.2) was steady and Lucifer (1.1) gained self-motivated and able to work independently as well as in
a tenth of a point. NBC¡¯s new drama Timeless delivered a a team. Previous station, rep firm, or agency sales assistant
1.2, while ABC¡¯s Conviction managed a 0.8. Supergirl did experience preferred. Must be proficient in Microsoft Office.
a 0.8 and Jane the Virgin posted a 0.5 for The CW.
Apply online at jobs . EOE/F/M/V/D
11/16/2016
The Daily News of TV Sales @
PAGE 2
NADA SEES 2017 SALES AT 17.1 MILLION
AVAILS
Repeating the forecast he offered at the TVB Forward
NBC5, the Hearst Television station in the scenic
conference, Steven Szakaly, chief economist of the Burlington, VT/Plattsburgh, NY market, is seeking
National Automobile Dealers Association (NADA), said a qualified, motivated individual to join our Account
in a briefing at the Los Angeles Auto show that he expects Executive sales team. Primary responsibilities include
sales of 17.1 million new cars and light trucks in 2017. The meeting with existing and prospective customers on a
NADA forecaster has, however, lowered his projection for daily basis to advance, develop and execute effective
2016. Rather than the 17.7 million in sales he said to expect in marketing solutions; utilizing a variety of resources such
late September, he¡¯s now expecting this year to finish at 17.4 as research and promotions to generate revenue; and
million¡ªdown slightly from the 2015 record of 17.5 million. integrating a complete portfolio of products including the
¡°We are headed toward a stable market for U.S. auto NBC affiliate, The Valley¡¯s MeTV, and a multitude of diverse
sales, not a growing market,¡± Szakaly
Digital offerings. CLICK HERE to apply.
said in L.A. ¡°The industry has achieved
EOE, M/F/D/V
record sales, and pent up demand is
New Media Digital Marketing
effectively spent.¡± The vehicle segment
Strategist - Wilmington, NC. CBC
Donald Trump got elected
mix will continue to favor light-truck
New Media Group is seeking a Digital
president, and my job just
sales, which are expected to account for
Marketing
Strategist
to
develop
got easier for the next
60% of the market in 2017, he added.
customized
digital
solutions
for
four years.
¡°It¡¯s important to recognize that there
businesses in the Wilmington area.
are some political unknowns, but the
Prior experience with digital marketing
economic outlook for 2017 looks extremely
services (PPC, SEO, WordPress,
Conan O¡¯Brien
positive for auto sales, particularly light
Display Advertising), and prior sales
trucks,¡± Szakaly said. ¡°New-vehicle sales
experience in marketing or advertising
will likely level off in response to the U.S. market maturing, ideal. All candidates must APPLY HERE. All Capitol
not as a result of the election. If increased infrastructure Broadcasting Company properties are tobacco free. Capitol
spending happens and certain tax cuts materialize under the Broadcasting Company participates in E-Verify. EOE M/F
new administration, it will mean a better long-term outlook.¡±
WSBT-TV, South Bend/Elkhart, IN is looking for a
In addition, NADA forecasts that new-car dealerships Local Sales Manager to lead our local CBS and FOX
will retail 15.3 million used vehicles in 2017, compared to an sales departments in maximizing
expected 15.1 million used sales in 2016. The total used- all sales opportunities with an
vehicle market will exceed 40 million retail sales in 2017.
emphasis on new business
development and NTR. The LSM
ADVERTISER NEWS
will oversee new local business
Continued from Page 1
efforts, including accountability
News reports after its ¡°Chicken for Breakfast¡ªIt¡¯s not as for new business goals and
crazy as you think¡± campaign, Chick-fil-A¡¯s share of the inventory management. Candidates should have a proven
breakfast market climbed 16%. NRN also notes the average success in developmental business and multimedia
Chick-fil-A now does an annual $3.5 million in sales, platforms including web and mobile applications. College
highest among all large limited-service concepts¡ªand Degree preferred. CLICK HERE for more info or to apply
that¡¯s produced in six days a week as units are closed on now. Equal Opportunity Employer.
Sundays¡¡Rug sales are often overlooked when thinking
about furniture stores, but Furniture Today says retailers WEEKLY RATINGS
have been reporting strong business in floor coverings.
The week of November 7th saw the best rating for
One of the larger retailers, Nebraska Furniture Mart (part NBC¡¯s Sunday Night Football since the first game of the
of Berkshire Hathaway¡¯s furniture group) is projecting season. The Patriots/Seahawks game delivered a 7.7
about 8% growth this year with items under $600 selling Nielsen 18-49 rating. The NBC pre-game show, Football
the best......Shopko is launching its first private label credit Night in America, was the 4th place program of the week
card program, offering discounts and periodic deferred with a 3.7 rating, while The OT on FOX scored a 6.7 rating
interest promotional finance offers along with automatic gift for second place for the week. NBC also delivered the best
card rewards.
rating for the election coverage on Tuesday night with a 4.0
demo rating to place third. The highest rated entertainment
show was The Big Bang Theory on CBS, which tied
BEST BRANDS: HONDA SUVs, FORD PICKUPS
for fifth place with 60 Minutes with a 3.4 rating for both
Continued from Page 1
lineup to include four-door cars,¡± the story noted. And programs. The Simpsons rode a strong FOX NFL lead-in
Porsche is the 2017 Best Luxury Brand. ¡°All Porsche to a 3.1 demo rating for seventh place, while Empire took
products have the performance you¡¯d expect from a eighth place with a 2.9. ABC¡¯s election coverage posted
Porsche, as well as luxurious, exacting interiors. Porsche a 2.7 for ninth and CBS¡¯s coverage did a 2.4 for tenth
also has some of the best reliability ratings in the industry,¡± place. Lethal Weapon on FOX was the best performer of
the report stated. The 2017 models live up to the Porsche¡¯s the new shows with a 1.8 rating in the demo, Speechless
performance-driven heritage, says U.S. News, while also on ABC did a 1.7, Kevin Can Wait and The Great
providing the rich interiors and connectivity features that Indoors both pulled a 1.7 for CBS. Son of Zorn on FOX
managed a 1.6 demo rating.
today¡¯s luxury buyers demand.
11/16/2016
The Daily News of TV Sales @
PAGE 3
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