HOW TO WRITE A GREAT ABOUT ME BIO! - Loan Officer Training

[Pages:14]HOW TO WRITE A GREAT "ABOUT ME" BIO!

Karen Deis, &

Mikel Erdman, My Smart Blog

Mikel Erdman, President

Mortgage Talking PointsTM Blog

Online "About Me" Mistakes

? Lack of information ? Not compelling enough ? Search Engine Optimization Test

1/18/2013 1

2nd Most Important Web Page

1/18/2013

2

About Me Page

? Honesty ? Show your personality ? Be "real" ? How can people relate to you?

1/18/2013

What's your story? 3

Who's Your Tribe?

1/18/2013

4

Friendly Tone

? Use "engaging" language ? Write like you "talk" ? Stay away from "checklists/technical "talk"

Humor

1/18/2013

5

7 Steps to a Great About-Me Page

Define your target audience

? Who is most likely to use your services? ? Who are your best clients/advocates now? ? What would the "perfect" customer look like? ? What's important to them?

Create different "about me" for different niches!

Define what they want/need from you

? What do they really need to know about you? ? What will you say to instill confidence in you? ? Are you trustworthy? ? What experiences have you had that "they" can relate to?

Convey Your Experience & Abilities

1/18/2013 6

Are you capable?

? Can you actually meet their needs (see step 2) ? Are you an expert? ? Will the experience be stress-free? ? Can you explain the process?

Do you care?

Perceived Value

1/18/2013 7

Are you friendly? Brainstorming

What's your story?

1/18/2013 8

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download