Tree Fruits for Niche Markets - Michigan State University

However, large companies also serve niche markets. For example, American Express offers not only its traditional green cards but also gold cards, corporate cards, and even platinum cards aimed at a niche consisting of the top-spending 1 percent of its 28 million cardholders.2 Nike makes athletic gear for basketball, running, and soccer but also for smaller niches such as biking and street hockey. ................
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