CHAPTER 3—THE CONSUMER DECISION PROCESS

10. According to a funnel search strategy, consumers begin their Internet search by entering ____ into a search engine. a. a particular brand name d. All of the above. b. a generic term e. None of the above. c. a particular retailer’s name ANS: B. 11. Consumers are more likely to search when they: a. perceive the decision as high in risk. b. ................
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