E-Book Market Research

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E-Book Market Research

Kindle Market Analysis By Search Words

MYSTERY, THRILLER, SUSPENSE, CRIME

MARKET REPORT

November 2023

Based on 2022's Actual Christmas Sales Data

? by K- and Newton Production AG

Report Objective

Assess the Kindle market for: Christmas Mysteries

Create a "Virtual Bestseller List" for the target keywords based on true Amazon Sales Rank, not display sequence

Provide an estimate of the market size and "drop-off": -- #1 Bestseller, Top 20, Top 100, Top 500, etc. -- Copies sold per day and estimated monthly royalties

Develop a comprehensive market profile including: -- Kindle category usage and performance -- Price levels, page length distribution, short reads share -- Typical cover art, top authors and top publishers in the segment -- Kindle Unlimited vs. Non-KU and Series vs. Standalone

Identify the best keywords for titles and descriptions Provide a Top 100 title database with all key book data points

including book descriptions for further research and reference

? by K- and Newton Production AG

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Christmas Mysteries | A Simple Definition

MTSC: Mystery, Thriller, Suspense, Crime; one of the 30 main genres (categories) on the Amazon Kindle platform MTSC Christmas Mysteries: the group of MTSC books about a mystery that involves Christmas as a major theme or setting for the plot

? by K- and Newton Production AG

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Christmas Mysteries | Market Context

Average Amazon Kindle Sales Rank of Top 100 Titles in Category

Category

Average Sales Rank of Top 100

Titles

Romance Literature & Fiction Mystery, Thriller & Suspense Science Fiction & Fantasy Children's eBooks Nonfiction LGBTQ+ eBooks Teen & Young Adult Religion & Spirituality Humor & Entertainment Comics, Manga & Graphic Novels Health, Fitness & Dieting Biographies & Memoirs History Politics & Social Sciences Self-Help Business & Money Science & Math Cookbooks, Food & Wine Parenting & Relationships Sports & Outdoors Crafts, Hobbies & Home Medical eBooks Reference Arts & Photography Education & Teaching Travel Computers & Technology Law Engineering & Transportation

71 81 217 444 1,414 2,259 2,329 2,677 3,822 4,013 5,078 8,388 9,605 11,353 15,213 15,309 16,681 20,029 22,675 24,077 24,820 29,923 34,812 35,164 37,155 41,731 44,453 44,858 73,660 88,451

Estimated Sales per Day per Top

100 Title

724 680 333 187

73 50 49 44 33 31 26 17 15 13

9 9 8 7 6 5 5 4 3 3 3 3 3 3 1 1

Graph

Index: Best = 100 Worst = 1

100.0 94.1 46.5 26.5 10.9 7.7 7.5 6.8 5.3 5.1 4.4 3.2 3.0 2.6 2.1 2.1 2.0 1.8 1.6 1.6 1.5 1.4 1.3 1.3 1.3 1.2 1.2 1.2 1.0 1.0

Category Position

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

? by K- and Newton Production AG

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Book Supply vs. Interest Level in Christmas Mysteries

New Kindle Books Per Month

Number of New Kindle Titles Per Month For Christmas Mysteries vs. Google Search Interest

Monthly Google Search Volume (Global) Index, 100 = Max.

Criteria: Amazon Kindle Book has "Christmas" in Title and "Mystery" as a Category ? by K- and Newton Production AG

Google Search Interest for "christmas mystery"; Source: Google Trends

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