IAB Report on 2017 Digital Advertising Spend The Netherlands
Spend on digital advertising increased by +9% in 2017. Growth in ad spend has mainly been driven by search, mobile, social and online video advertising. 2017 finished with a total ad spend of 1.832 m€, compared to 1.683 m€ in 2016. Digital Video Advertising Online video continues as one of the best performing ad formats in advertising ................
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