Digital Marketing .edu
Digital Marketing
ELIZABETH SMITH BRIGHAM FEBRUARY 15, 2011
2/15/2011
Agenda
Introduction What is Digital Marketing?
Definition discussion Major channels Recent trends and growth Digital Marketing as part of Marketing Mix Digital Campaign Strategy & Execution Digital Marketing Brainstorm: Kellogg's Crunchy Nut Student of the Game bonus / Q&A
2/15/2011
Introduction
Elizabeth Smith Brigham Ross MBA 2009 Sr. Product Manager, Disney Online, Disney Parks Walt Disney Parks and Resorts Online Elizabeth.smith.brigham@ 773-677-2783
2/15/2011
Walt Disney Parks & Resorts Online ? Partnership with Disney Online
2/15/2011
Disney Parks
2/15/2011
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