Best Practices and Practical - Fishbowl
[Pages:24]Driving Online Ordering and Catering Sales Using Email
Best Practices and Practical
Welcome to a Fishbowl Best Practices Webinar
Hosted by: Lauren Sadlon Managing Consultant
You'll Get Great Tips for.. ? Converting Online Ordering and Catering customers
into engaged eClub members
? Optimizing your eClub to increase Online Ordering and Catering sales
? Q&A
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Online Ordering, Catering and Email Should Work Together
Online Ordering and Catering touchpoints used
to promote eClub
Behavioral and preference data collected & stored for ongoing use
eClub used to create awareness of Online Ordering
and Catering benefits
Targeted eClub messaging drives Online Ordering and Catering transactions
Job #1 Is Building Your Overall Email List
? Use every available touchpoint (sign-up slips, OLO, text-to-join, POP, etc.) ? Establish short, medium and long-range goals for eClub members
generated through OLO and Catering 2014 Goal : 2,000 new members!
Converting OLO guests into engaged eClub members
Include an eClub message with every OLO communication
? Interior and exterior merchandising
? In-store signage ? Catering manager outreach ? Cold calls ? Opted-in lists from events
? Packaging
? Boxes ? Bags ? Stickers
? Order pickup & delivery
? Receipt messages ? Bag-stuffers
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Add a strong eClub "invitation" to your OLO process pages
? Visually appealing
? Prominent but not obtrusive
? Interactive elements
? Banner ads ? Pop-ups ? Animation
Finalize Your Order
Please enter the required information and submit your order
Your Contact Information
*FIRST NAME: *LAST NAME: *CONTACT PHONE: *EMAIL ADDRESS:
For great promotions and offers, join our E-mail Club today! *ZIP CODE: *BIRTHDAY:
*FAVORITE LOCATION:
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