Consumer Motivations for Online Shopping

Consumer Motivations for Online Shopping Mary Wolfinbarger, California State University Long Beach, mwolfin@csulb.edu ... than online shopping in experiential terms, we find ... shoppers enjoy the fun of surfing various sites and finding the best deals; as well, based on empirical research, Babin, Darden and Griffen (1994) identify bargain- ... ................
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