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Church Marketing UniversityProgress ChecklistOverview ModuleCompleted Church Marketing Strength AssessmentRecord your church’s score and the date takenCMU delegationDetermine the CMU point person who will be helping your church go through CMUDetermine which team members, board members, volunteers, etc. need to go through which modulesPoint person sends team members the church’s CMU login information and details on which module(s) they need to go throughCMU point person downloads Overview and Online Accounts Documents Complete the Church Overview Document as a team and distribute so everyone has accessUse the Online Accounts Document to record any accounts you are setting up for the churchLead PastorLead / Senior Pastor goes through the content in this moduleDetermine your budget goals that your church wants to invest in marketingFor example, start year 1 with 1% allocated for marketing and bump that up 1% each yearLead Pastor determines their unique strengths and how they want to be involved on the church’s digital platformsGuest Experience ModuleReview church’s hospitality system for ways we can improveImplement the visitor survey into our follow-up processImplement Kids Pre-RegistrationReview ModuleDetermine how many reviews the church currently has on Google, Facebook, and YelpDetermine if there are currently any negative reviews that need to be answeredImplement the reviews system into the church’s assimilation/membership processReceive 5 Google reviews the first month and average 1 Google review every month afterPhotography ModuleGet 50 great/professional photos of the church to be used in all areas of marketingArchive photos on a cloud storage solution and share with any teams needing access to the photosRecruit volunteer photographers to assist the church in this processDetermine point person for thisHave the photography point person and team go through this CMU ModuleSet up the media disclaimer signs throughout the church where appropriateSearch Engine Optimization ModuleDownload and use the Church Overview and Online Accounts Documents throughout this moduleDetermine which online accounts the church already has created and gather that information into the documentDetermine your current digital location and write down where you currently are so you can track your progressUpdate existing profiles for the church with your Overview Document content, current information, new photography, and videoCreate new profiles for the churchFollow the instructions from Episode 03: Creating ProfilesComplete the Visibility Scan and determine ways to improve your church’s visibilityDetermine point person or team for this module to complete the episodes, implement the content, track progress, and update the Leadership TeamQuestion and Answer ModuleDetermine any big questions the church has and put those in the comment sectionEmail ModuleMake a list of anyone sending out email on behalf of the church and send them through this moduleImplement the Email Best Practices into your systemDetermine the ways your church is going to build your email list and make those a priorityImplement an email collection system on your websiteMake it a priority to collect contact information in your services and eventsBranding ModuleLeadership Team complete the Logo Questionnaire togetherDevelop your church’s Brand GuideTrain your team on the Brand Guide and make sure everyone has access to itSocial MediaDetermine point person or team for this module to complete the episodes, implement the content, track progress, and update the Leadership TeamComplete paid Facebook Campaign by following the instructions in Episode 03: Facebook PaidWebsite ModuleDetermine point person or team for this module to complete the episodes, implement the content, track progress, and update the Leadership TeamDetermine your specific website goals from Episode 02 and put them in priority orderImplement Kids Pre-RegistrationImplement a digital giving systemCommunications ModuleDownload and experiment filling out the Communications Matrix Have Communications team complete all the episodesDownload the print templates and determine which ones your church would like to useHave a designer customize the templates to fit your churchVideo ModuleCreate Overview Video for the churchFollow the instructions on how to implement on website, YouTube, social media, etc.Utilize Live Video on Social MediaBig EventsHave anyone helping the church plan events go through this moduleAs a team discuss the 10 ideas to avoid the next week crash and determine which ideas you need to implement/focus onLaunchingDownload the print templates and determine which ones your church would like to useHave a designer customize the templates to fit your churchMarketing ManagementDownload the Marketing Budget WorksheetFill out worksheet to fit your churchPresent the worksheet to your Leadership TeamImplement Google Analytics on your websiteSet your goals inside of Google Analytics ................
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