Chapter 1—An Overview of Marketing

Conversely, the more product information the webpage offers (e.g., price, size, color, style), the less explicit the means of ordering may be (e.g., providing a telephone number without specifically stating that it be used to place orders). See Example 8 in Appendix (T.MARKEY YOUR CLOTHING EMPORIUM). The presence or absence of pricing information is not determinative of whether the webpage ... ................
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