American Burn Association – Improving the lives of those ...



Exhibitor Marketing KitThank you for choosing to sponsor or exhibit at the American Burn Association (ABA) 52nd Annual Meeting. To help you spread the word about your participation and get the greatest value from your investment, we have developed a series of marketing tools for you. You can increase attendance numbers and traffic to your booth by customizing and utilizing these tools as you promote the event to your network. We appreciate your support and look forward to seeing you the meeting!Web ContentSocial MediaSample EmailSample Media ReleaseWeb ContentEvent ListingWe encourage you to put information about the ABA 52nd Annual Meeting on your company’s website homepage, blog, calendar or other relevant microsite. Event logistics are below:American Burn Association (ABA) 52nd Annual Meeting 17-20, 2020Gaylord Palms Resort & Convention CenterOrlando, Fla.Visit us at Booth [XX] in the Exhibit Hall to learn about [product/service]Event Descriptions25-word description: ABA’s signature educational event for 2,000+ multi-disciplinary burn care professionals, the 52nd Annual Meeting, is coming to Orlando March 17-20. Register now.50-word description: Join us at the American Burn Association 52nd Annual Meeting, an event that brings together professionals across the spectrum of care for burn injury patients. You will discover innovative technology, network with colleagues, and gain new ideas and perspectives! Learn more and register now to join us in Orlando.75-word description: With sessions of interest for physicians, burn therapists, nurses, behavioral health professionals and many others across the spectrum of care, the American Burn Association (ABA) 52nd Annual Meeting is the best place for you to build your knowledge and network. March 17-20 in Orlando, ABA’s signature event will deliver the latest research, plus new products and services to aide in the treatment, recovery and/or ongoing care of burn injury patients. Learn more and register now!Social MediaStay connected to the ABA and get in front of attendees by connecting with us on social media through Facebook, Twitter, LinkedIn or YouTube.We encourage you to post through your personal account instead of the company account to build a more personal connection with attendees. Be sure to identify yourself as a representative of your company to bridge the gap and establish a rapport.Below are examples of content we recommend posting as well as tips for posting on each platform. Post often so that you can stay top-of-mind as the event approaches. If you do create your own messages, be mindful of the 280-character limit on Twitter, and link between your different social media sites for maximum exposure for you and your booth. Whenever possible, include photos or videos of your products and/or your exhibits at past events; posts that include these tend to perform even better.To expand your audience and reach even more attendees, remember to tag the ABA on each platform. Instructions for how to tag are explained below for each platform.FacebookTagging the ABABe sure you are following the ABA’s account (American Burn Association)Type “@” before “American Burn Association”Select “American Burn Association” from the drop-down menu that appears as you start to type.Attending the ABA Facebook EventSearch “American Burn Association 2020 Annual Meeting”Select “Going”Sample PostsWe’ll be at booth [XX] in the Exhibit Hall showcasing [product/service] during the [@AmericanBurnAssociation] Annual Meeting 2020. Learn more and register today: Join the community of 2,000+ multidisciplinary professionals who aim to improve the quality of care provided to burn patients at the [@AmericanBurnAssociation] 52nd Annual Meeting in Orlando. We’ll be there! Will you? out the largest exhibit hall in [@AmericanBurnAssociation] Annual Meeting history this spring! We’ll be at booth [XX]. the ABABe sure you are following the ABA’s account (Ameriburn)Type “@” before “Ameriburn”Use the event hashtag #ABA52 Sample PostsWe’re supporting burn care education as a [sponsor/exhibitor] for @Ameriburn’s #ABA52 – see you there! Looking for #[product/service]? We’re showcasing our innovations at @Ameriburn’s #ABA52. Visit us at booth [XX]. ’ll have the experts you need to continue improving the quality of care for burn patients. Visit us at booth [XX] at @Ameriburn’s Annual Meeting. #ABA52 @Ameriburn and us in Orlando March 17-20 at #ABA52! Learn more and register now the ABABe sure you are following the ABA’s account (American Burn Association)Type “@” before “American Burn Association”Sample PostsWe’ll be at the @AmericanBurnAssociation 52nd Annual Meeting March 17-20! Visit us at booth [XX] to learn how our solutions can support burn injured patients and survivors. have the [products/services] you need to continue being a leader in the multidisciplinary field of burn care. Stop by booth [XX] at the @AmericanBurnAssociation Annual Meeting to learn more about [name of product/service]. us at the @AmericanBurnAssociation 52nd Annual Meeting, bringing you new features and new [products/services] in the exhibit hall in Orlando. Email Message[Subject]: Join Us in March in Orlando[Body]:Dear [First Name],[Company name] is proud to support the American Burn Association 52nd Annual Meeting, and hope that valued customers like you are able to join us there this March. As a leader in the field, you will benefit from the opportunity to discover the latest innovative technology, expand your professional network, and gain new ideas and perspectives.Meeting details:When: March 17-20, 2020Where: Booth [XX] at the Gaylord Palms Resort & Convention CenterHow: Register onlineWhy: Stop by our booth to meet with us and discover our latest products and services, such as:[Product/Service][Product/Service][Product/Service]This meeting brings together the global community of multidisciplinary professionals, including physicians, nurses, occupational and physical therapists, researchers, firefighters, and hospitals with burn centers, who aide in research, education, care, rehabilitation, and prevention of burns. You won’t want to miss sessions of interest, networking events and similar learning opportunities throughout the program.Learn more about the American Burn Association 52nd Annual Meeting and all it has to offer here.See you in Orlando![Signature]Sample Media ReleaseMedia AdvisoryContact: [Name]For Immediate Release[Phone Number][Date of Release][Email Address][COMPANY NAME] TO SHOWCASE AT THE AMERICAN BURN ASSOCIATION 52nd ANNUAL MEETING[YOUR CITY] — [Company Name] will help improve the lives of everyone affected by burn injury as an exhibitor at the American Burn Association (ABA) 52nd Annual Meeting in Orlando, March 17-20, 2020, at the Gaylord Palms Resort & Convention Center. ABA’s is the signature event for the global community of multidisciplinary professionals, including physicians, nurses, occupational and physical therapists, researchers, fire fighters, and hospitals with burn centers. For more than 50 years, the organization has united the professionals involved in the treatment, recovery and/or ongoing care of burn injury patients through its Annual Meeting.As part of the ABA 52nd Annual Meeting in Orlando, [Company Name] will provide event attendees with the most up-to-date information on [product/service], and will join other companies with initiatives around burn-related research, education, care, rehabilitation and prevention.[Quote]For other news on [Company Name], visit [Company website]. To learn more about the ABA 52nd Annual Meeting, visit the American Burn AssociationThe American Burn Association and its members dedicate their efforts and resources to promoting and supporting burn-related research, education, care, rehabilitation, and prevention. The ABA has more than 2,000 members in the United States, Canada, Europe, Asia, and Latin America. Members include physicians, nurses, occupational and physical therapists, researchers, social workers, fire fighters, and hospitals with burn centers. Our multidisciplinary membership enhances our ability to work toward common goals with other organizations on educational programs. ................
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