Approved Email Implementation Best Practices

[Pages:30]Approved Email Implementation Best Practices

Patrick Goldate & Nishant Bafna

Speakers

Patrick Goldate

East Practice Manager, Commercial Services

Nishant Bafna

Associate Product Manager, Veeva Multichannel

?2014 Veeva Systems ? Company Confidential

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Today's Agenda

A Tale of Two Customers Foundations for a Successful Approved Email Project AE Implementation Timeline We're Live ... Now What? The Product: Front and Center

?2014 Veeva Systems ? Company Confidential

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Did You Know...?

144.8 Billion

emails are sent worldwide per day ? 89 Billion business ? 55.8 Billion personal

3.3 Billion

Registered emails accounts ? 75% personal ? 25% business

90 Million

Americans access email through a mobile device ? 82% of smartphone

users use and send email on their phones

In the time it took you to read this sentence

20 million

emails were written

65%

of all emails sent are spam, but filters catch most of it

11.2 Hours

Is the average time spent reading & responding to emails per week ? 28% of a 40-hr work

week

61%

of all emails are opened on a mobile device ? 46% from smartphones ? 15% from tablets

?2014 Veeva Systems ? Company Confidential

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A Tale of Two Customers

A Tale of Two Customers

Sponsorship

Content Strategy

Training Training Reinforcement Pilot Results

Customer A

Customer B

? Sales: Senior sponsor ? Brand: Priority project ? Legal: Single decision maker

? Sales: Not engaged ? Brand: Budget-centric ? Legal: Multiple decision makers

? New scenario-based email templates

? Digital versions of top leave-behinds

? Reused campaign email templates

? Scenario based ? Sales certification

? Technical training ? Job aid

? Ongoing training

? None

? Adoption: High ? Open Rates: High

? Adoption: Low ? Open Rates: Low

?2014 Veeva Systems ? Company Confidential

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Foundations for a Successful AE Project

Building the Foundation For a Successful Approved Email Project

What can you start planning in advance

Establish content message and design Technical considerations

Determine consent model (opt in/out) Where will emails come from/replies go to? Qualify email address accuracy

Identify sales and marketing champions Prep your end users for the go-live

?2014 Veeva Systems ? Company Confidential

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