Graphic Designer 11-30-2012.docx
General SummaryThe Digital Marketing Specialist will support ASO’s digital & e-commerce business by directly managing e-comm portals, identifying e-comm product opportunities, launching new items, managing digital content, and implementing best practices across private label customers and ASO owned brands. This role will sit on the Digital Marketing and E-Commerce Team, overseeing E-Commerce Sales related activities for key accounts including gross and net sales, assortment, key search terms, market share, promotional planning, ROI and performance analysis, search investments and associated KPIs and direct-to-consumer sales for the Clear Passage, Care Science, and CarePak brands.The ideal candidate is an E-Commerce expert with e-retail experience on the brand/manufacturer side and/or buying side. This person is highly analytical, well versed in E-Commerce trends and tools. They think big, multi-task, work smart, and are organized, detailed, innovative, and entrepreneurial.Essential FunctionsHands-on management of Amazon Vendor Central (1P) and Seller Central (3P) portals. Oversee day-to-day functionality and ASIN management and resolve issues that impact performance.Support the e-commerce channel & direct to consumer sales, including consumer experience, management of assortment, analytics, reporting, merchandising and growth strategy.Support private label customers with best-in-class digital content and best practicesIdentify new E-commerce product opportunities for ASO owned brandsLaunch new items on , , and other E-comm retailers and develop corresponding marketing/promotional strategies.Content management: oversee and maintain brand presence, consistency and quality across all digital channels, including imagery, copy, ratings & reviews, search, customer questions, etc.Maintain and improve digital asset management & syndication tool (Salsify) including organizing and maintaining content library and effective sharing of assets across channels.Own promotional activities including planning, launch, post-event analysis of spend and ROI.Own pricing impact, fill rates, out of stocks and coordinate with inventory management to minimize lost sales.Partner cross-functionally with digital marketing, creative, marketing, inventory management, forecasting, sales, regulatory, and other teams to provide visibility, transparency and efficiency with project work.Other duties as assigned.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty / key responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.EducationBachelor's degree or equivalent experience in Marketing, Design, Finance, Computer Science, Engineering or related business discipline.Experience & Attributes3+ years e-commerce experience at a brand, manufacturer, or retailerDeep understanding of E-Commerce space, overall trends and technologyAbility to independently learn new tools and technology, with first mover application to support the businessAbility to work cross-functionally with strong communication (both written and verbal) skillsComfort working in a fast-paced environment in a highly visible roleIntellectual curiosity and thirst for innovation and successHighly organized, accurate, quick learner, proactive and have a positive attitudeKnowledge of CPG, specifically Health (First Aid) category, preferredHealth, Safety & Environmental Considerations/Requirements: Must be able to carry out all of the essential functions of the position in a safe and responsible manner including taking precautionary measures to protect his or her own safety and health, the safety and health of others in addition to protecting the environment. Always uses and maintains appropriate personal protective equipment (PPE) - protective clothing, equipment, and other health and safety facilities provided for the protection of his or her health and the safety of others. Reports immediately to his or her supervisor any situation, which he or she believes, presents a risk to his or her health or safety or that of any other person and or that of the environment. Abides by and cooperates with management, employees and others to ensure compliance with Health, Safety, and Environmental policies and procedures. Conducts inspections of health, safety and environmental conditions and risks in his or her working area as required, corrects sub-standard items/conditions/risks and/or reports these to his or her supervisor as appropriate. Asks questions and/or informs his or her supervisor when unsure about any health, safety or environment condition, policy or procedure. All office positions are required to go through annual safety training. Office employees and/or visitors must wear appropriate (PPE) when in production areas. Everyone has the responsibility and is empowered to take personal leadership to: Ensure personal compliance to meet all EHS standardsTake immediate action to correct any substandard condition or behaviorsEnsure work areas and equipment are in safe condition.Ensure that every task/job performed is done safely and with no adverse health consequences.Identify, assess, control and report hazards using Field Level Risk Assessment.Safeguard and watch out for co-workers.Identify new workers and help coach them to learn proper work activities.Follow established procedures. Identify and communicate situations where procedures are not adequate or do not exist.Ask for help if skills, physical capabilities and/or knowledge are not adequate to do the tasks.Refuse work deemed unsafe and report to your supervisor.?STOP and THINKStop frequently to analyze. Think continuously to anticipate and especially every time something changes.IDENTIFY THE HAZARD42686839807900Ask what could go wrong and anticipate all the possibilities.ASSESS THE RISKSAsk how bad it could beAsk could I be hurt?Ask could others be hurt?CONTROL THE RISKSAsk what I could do about itTake action by changing position, method or get helpReport it to my supervisorRESUME WORKJob Description AcknowledgementASO LLC and all affiliated companies (“ASO”) continuously reviews its job descriptions in an effort tokeep employees informed of their overall job responsibilities. However, your job description is not all inclusive. You may be asked to carry out job responsibilities and/or functions that are not noted on the job description.The receipt of a job description is not intended to create a contract for a specific term of employment and/or any other legally enforceable promise, and that continued employment with ASO or all Affiliated companies (“ASO”) is at will.By signing each page, the signature of the employee acknowledges the receipt of this job description.By signing each page, the signature of the manager acknowledged reviewing the job description with the employeeSignature of Employee_____________________________Date:__________________Signature of Manager______________________________Date: _________________ ................
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