KEND DIT MARKED MARKET TRENDS - Digital River
KEND DIT MARKED MARKET TRENDS
Copyright ?2012 The Nielsen Company. Confidential and proprietary.
INDHOLDSFORTEGNELSE
Content
1 INTRODUKTION Introduction
3
8 FERSKE F?DEVARER Fresh Food
2 METODE Methodology
3 ?KONOMISKE OG DEMOGRAFISKE N?GLETAL Key Economic Figures
4 STRUKTUR I DEN DANSKE DAGLIGVAREHANDEL Retail Structure
5 DRIKKEVARER Beverages
6 KONFEKTURE Confectionery
7 MEJERIPRODUKTER Dairy Products
7
9 DYBFROSNE F?DEVARER Frozen Food
15
10 PERSONLIG PLEJE Health & Beauty Products
19
11 HUSHOLDNINGSPRODUKTER Household Products
32
12 DYREMAD OG PLEJE Pet Food and Care
59
13 F?RDIGPAKKEDE F?DEVARER Shelf Stable Food
76
14 TOBAKSVARER Tobacco and Cigarettes
Kend dit Marked 2013 - Market Trends 2013
91 103 116 154 170 179 220
2
METODE Methodology
Indledning Kend dit Marked bygger p? data fra Nielsens Dagligvare Indeks (inkl. Hard Discount, dvs. Aldi/Lidl), som afspejler den danske dagligvarehandel.
Salg gennem cash & carry, special- og faghandel indg?r ikke i Nielsens Dagligvare Indeks og vil derfor ikke optr?de i Kend dit Marked.
Convenience-markedet d?kkes delvist p? udvalgte produktgrupper og er beskrevet nedenfor.
Matas indg?r i rapporten p? relevante produktgrupper, der ogs? er beskrevet nedenfor.
Overview
Market Trends is based on data from the Nielsen Retail Index (including Hard Discount, i.e. Aldi/Lidl) which reflects the Danish grocery trade.
Cash and carry stores and speciality stores are not included in the Nielsen Retail Index. Market Trends does therefore not include data from these sources.
Data from the convenience market are included on selected product groups only (see description below).
Market Trends contains data from Matas on relevant product groups (please refer to description below).
Forts?ttes p? n?ste side
Continued on next page
Copyright ?2012 The Nielsen Company. Confidential and proprietary.
Kend dit Marked 2013 - Market Trends 2013
3
ANTAL BUTIKKER Number of Outlets
UDVIKLING I DISTRIBUTIONSKANALER I NIELSENS DAGLIGVARE INDEKS Distribution channel development in Nielsen retail index
3.500 3.000
3.068
3002
3000
3020
3006
2.500
2.000
1.500 1.000
1311
1268
1264
1213
500
0 DVH inkl. HD
Grocers/Chains incl HD
Convenience
PRIM?RE DISTRIBUTIONSKANALER Primary Channels of Distribution
2008 2009 2010 2011 2012
Copyright ?2012 The Nielsen Company. Confidential and proprietary.
Kend dit Marked 2013 - Market Trends 2013
4
Top 1 - 10 st?rste varegrupper - dagligvarehandelen
Top 1 - 10 largest product groups ? grocery trade
Copyright ?2012 The Nielsen Company. Confidential and proprietary.
V?rdi 2012 (DKK 1000) Value 2012 (DKK 1000)
Kend dit Marked 2013 - Market Trends 2013
5
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