KEND DIT MARKED MARKET TRENDS - Digital River

KEND DIT MARKED MARKET TRENDS

Copyright ?2012 The Nielsen Company. Confidential and proprietary.

INDHOLDSFORTEGNELSE

Content

1 INTRODUKTION Introduction

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8 FERSKE F?DEVARER Fresh Food

2 METODE Methodology

3 ?KONOMISKE OG DEMOGRAFISKE N?GLETAL Key Economic Figures

4 STRUKTUR I DEN DANSKE DAGLIGVAREHANDEL Retail Structure

5 DRIKKEVARER Beverages

6 KONFEKTURE Confectionery

7 MEJERIPRODUKTER Dairy Products

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9 DYBFROSNE F?DEVARER Frozen Food

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10 PERSONLIG PLEJE Health & Beauty Products

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11 HUSHOLDNINGSPRODUKTER Household Products

32

12 DYREMAD OG PLEJE Pet Food and Care

59

13 F?RDIGPAKKEDE F?DEVARER Shelf Stable Food

76

14 TOBAKSVARER Tobacco and Cigarettes

Kend dit Marked 2013 - Market Trends 2013

91 103 116 154 170 179 220

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METODE Methodology

Indledning Kend dit Marked bygger p? data fra Nielsens Dagligvare Indeks (inkl. Hard Discount, dvs. Aldi/Lidl), som afspejler den danske dagligvarehandel.

Salg gennem cash & carry, special- og faghandel indg?r ikke i Nielsens Dagligvare Indeks og vil derfor ikke optr?de i Kend dit Marked.

Convenience-markedet d?kkes delvist p? udvalgte produktgrupper og er beskrevet nedenfor.

Matas indg?r i rapporten p? relevante produktgrupper, der ogs? er beskrevet nedenfor.

Overview

Market Trends is based on data from the Nielsen Retail Index (including Hard Discount, i.e. Aldi/Lidl) which reflects the Danish grocery trade.

Cash and carry stores and speciality stores are not included in the Nielsen Retail Index. Market Trends does therefore not include data from these sources.

Data from the convenience market are included on selected product groups only (see description below).

Market Trends contains data from Matas on relevant product groups (please refer to description below).

Forts?ttes p? n?ste side

Continued on next page

Copyright ?2012 The Nielsen Company. Confidential and proprietary.

Kend dit Marked 2013 - Market Trends 2013

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ANTAL BUTIKKER Number of Outlets

UDVIKLING I DISTRIBUTIONSKANALER I NIELSENS DAGLIGVARE INDEKS Distribution channel development in Nielsen retail index

3.500 3.000

3.068

3002

3000

3020

3006

2.500

2.000

1.500 1.000

1311

1268

1264

1213

500

0 DVH inkl. HD

Grocers/Chains incl HD

Convenience

PRIM?RE DISTRIBUTIONSKANALER Primary Channels of Distribution

2008 2009 2010 2011 2012

Copyright ?2012 The Nielsen Company. Confidential and proprietary.

Kend dit Marked 2013 - Market Trends 2013

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Top 1 - 10 st?rste varegrupper - dagligvarehandelen

Top 1 - 10 largest product groups ? grocery trade

Copyright ?2012 The Nielsen Company. Confidential and proprietary.

V?rdi 2012 (DKK 1000) Value 2012 (DKK 1000)

Kend dit Marked 2013 - Market Trends 2013

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