Maintain Brand ‘look & feel’ and Tone of Voice in all copy
JOB DESCRIPTION & PERSON SPECIFICATIONJob Title: Product Marketing Co-Ordinator (Womenswear) full timeLocation: Falmouth, CornwallReporting To: Product Marketing Manager - WomenswearPrimary ObjectivesReporting to the Product Marketing Manager – Womenswear, you will work within the Product Marketing team to help deliver content plans for all Seasalt Womenswear, by channel, in line with the Marketing Plan and Seasonal Content Strategy. You will help bring product stories to life across all channels, to drive revenue, sales and customer engagement. The role will require you to work closely with counterparts in our Design, Buying, Customer Experience, Technology, Multi-Channel Retail and Merchandising teams throughout the product lifecycle, providing marketing support to take Womenswear collections to market. Main Tasks and Key Areas of WorkWork closely with the Product Marketing Manager to bring product stories to life for our customer Help develop new and innovative ways of marketing our product in our shops and stockists, and across our other customer channelsCommunicate effectively and liaise with internal teams and 3rd party suppliers to deliver creative, accurate content supporting the planned growth in sales while also balancing brand objectivesMaintain Brand ‘look & feel’ and Tone of Voice in all copyIncrease sales and customer loyalty in line with our vision and department objectivesWrite briefs that include clear product selection and copy, aligned to our brand valuesPrioritise briefs efficiently into our graphic design team, via our Operational Workflow Co-ordinator, working closely with our designers to achieve the required output, manage amends and requests for further information, manage amends and gain all relevant approvalsEnsure final approved artwork and copy is correctly prepared and shared with teams, allowing sufficient time for next stepsAttend and contribute to meeting as requiredCollaborate with counterparts in Design, Tech, Buying, Merchandising and Retail teams, reacting quickly to update artwork due to any stock, trading or product changes and assist with keeping our seasonal plans up-to-date with these changesWork closely within channel teams to develop detailed process maps and critical paths, ensuring alignment across channels and teamsWith the Product Marketing Manager, contribute to the seasonal planning and Always On activity, coming up with fresh, product focussed content ideas for all channelsProof read and ensure accuracy and consistency in all copy produced for brochures, websites, literature, lists and point of sale etc, relating to your product areaAssist in the preparation of video content/language/scripts for your productsHelp prepare the seasonal and product handover presentation to wider marketing teamHelping with the launch of new products within each market/sector by providing relevant brand/product contentStay up to date with the latest developments in retail, retail experience and online. Share learnings, and ensure continued improvement, so that we are always relevant and stay ahead of the competition.Support and work closely with the other Product Marketing team co-ordinators, as well as provide support and assistance to other managers in the Brand Marketing and Communications teamGeneral administration to support team on product areaGeneral TasksAdhere to the Business and Marketing Calendars at all timesMeasurable Performance TargetsContent created in line with brand guidelines and Seasalt PurposeContent strategy implemented to schedule and budgetKeep all copy/content documents up-to-date at all timesDriving sales through engaging and informative contentCritical Path adhered to for each projectMeet deadlinesDepartment and company objectives observedSeasalt brand values and key messages consistently communicatedKnowledge of market developments and competitor activityScope of AuthorityCollaborate on copy and content across all channels Liaise with wider teams to ensure content is correct and consistent across the businessShare knowledge with teamsSupport product marketing team with appropriate content and copyLiaise with suppliers/agencies to obtain the best quotes and lead times that meet agreed schedule and budgetOther Specific RequirementsKeep confidential all knowledge of company business, finance and statisticsRepresent Seasalt Ltd and promote its brand image through all activitiesAbility to work additional hours to suit the needs of the businessFull driving licence Awareness of Health & Safety regulationsBe an excellent communicator and team playerPerson Specification for This PostASSESSMENT CRITERAESSENTIAL SKILLSDESIRABLE SKILLSHOW IDENTIFIEDQUALIFICATIONS-Relevant degree or tertiary qualification in Marketing, Media or Fashion and BusinessCVWORK RELATED EXPERIENCE/SKILLS- Proven experience in a marketing or communications environment- Proven copywriting skills for print, web, social and PPC.- Competent in Microsoft Office suite, including PowerPoint, Excel, and Outlook- Dynamic, creative, can do approach- A strong interest in fashion and creative media- Proven attention to detail- Excellent organisation, & time management skills- Adaptable and able to deal with multiple projects to deliver work to a high standard and within deadlines/budget- The ability to work closely and build relationships within the team and with other departments - Keen to learn with a proactive approach to tasks- Creativity- Work well under pressure- Actively contribute to team meetings- Supporting peers within the team to share workload Aware of the leading fashion and lifestyle brands, blogs, contentDesirable - previous experience within retail and/or a multi-channel environmentCV & interviewPERSONAL SKILLS/ QUALITIES- Strong organisational and planning skills- Self motivated- Passionate about working in this industry- Ability to use initiative- Exceptional communication and task management skills- Professional and able to give/receive constructive feedback- Team player- Flexible/adaptableInterviewSPECIAL WORKING CONDITIONS-Occasional early starts and late finishes leading up to deadlines-Evenings and weekends on occasionsCV & interview ................
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