Designing a best-in-class loan refinance #vision2016 program

[Pages:29]#vision2016

Designing a best-in-class loan refinance program

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#vision2016

Introducing:

John Taylor Experian

?2016 Experian Information Solutions, Inc. All rights reserved. Experian Public.

Agenda

The greatest "disrupter" generation

Detangling Millennial prospecting complexity

Market opportunity deep dive Marketing program execution

excellence

?2016 Experian Information Solutions, Inc. All rights reserved. Experian Public.

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CREATIVITY...

" ... is intelligence having fun. " " ? Albert Einstein

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Who would like to increase revenue by $1 billion annually?

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Millennials ? greatest "disrupter" generation?

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The philanthropic digital car buyer

Total market demand Roughly 80 million strong

(25% of U.S. population) 20% more than Gen X $1+ trillion estimated

purchasing power $430 billion discretionary

nonessential spending Loyal to "brands" ?

NOT products necessarily

?2016 Experian Information Solutions, Inc. All rights reserved. Experian Public.

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The social savvy automotive buyer

Social to the core... 51% find brands on Facebook 45% consult friends and family

Facebook Friends

Roughly 50% visit social network sites twice or more daily

Website

Over half of Millennials approve of sharing location and other information with companies for the brands they like!

0%

10%

20%

30%

40%

50%

Source: Nielson Millennial Attitudinal Study 2015

?2016 Experian Information Solutions, Inc. All rights reserved. Experian Public.

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