Samsung: A Strategic Plan for Success 組員 黨永煌吳柏霖

Samsung: A Strategic Plan for

Success

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Ҽ��Objective

Samsung: A

Strategic

Plan for

Success

�E��Company Introduction

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improvements to the problem

Objective

is a subsidiary of Samsung Group, Korea's largest

manufacturer of consumer electronics and electronic

components, and the world's largest information

technology company. In the 2017, Samsung Electronics

ranked sixth in the Interbrand global brand rankings,

entering the top ten world brands for the sixth year in a

row. 13th place in Fortune World's top 500 rankings in

2015 and 2016. 2016, according to the brand advisory

Body reputation Institute Survey, for the United States,

the most respected technology enterprises in 2nd place.

As of March 2016, Samsung Electronics has 156

subsidiaries, including 17 in South Korea, 33 in the United

States, 41 in Europe, 13 in the Middle East and Africa, 22

in Asia (except South Korea and mainland China), and 30

in mainland China. In the 2015, Samsung Electronics has

the largest market share of 17 products in the world,

ranking first among companies in the world.

Objective

? Today, Samsung Electronics's main

business projects are seven

business groups: semiconductors,

mobile communications, digital

imaging, telecommunications systems,

IT solutions and digital

applications. As of early May 2014,

Samsung earned more than Apple (170

billion U.S. dollars) and Google

(59.8 billion U.S. dollars), in

addition to the production of

mobile phones, television, video

screens, semiconductors and

batteries, but also involved in

finance, shipbuilding, duty-free

shops, theme parks and other fields,

to contribute 23% of GDP to South

Korea. 2014 Samsung indicates an

imminent foray into

biopharmaceutical.

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Business

philosophy

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Talent

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Samsung adhering to the "talent is the company all" philosophy, and the implementation

of the "Learning to use, do their own role" concept, in Samsung, we have been striving to

provide our employees with endless opportunities, so that they do their best to develop

their talents and give full play to their talent.

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Legitimate business

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Operating in an ethical and ethical manner is the foundation of our business. Any work is

carried out under the corresponding ethical standards, respecting every shareholder and

employee, and ensuring a fair, open and transparent and reasonable institutionalized

operation.

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Leading change

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Today's rapid development and change of the global economy is a necessary process. Only

by continuous innovation can enterprises continue to survive. Over the past 70 years, we

have been consistent, looking to the future, proactively predicting market demand and

needs, and successfully achieving a long history of enterprise prosperity and

development.

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Common prosperity

?

A business, if it does not bring opportunities and prosperity to others, then the

enterprise will not be able to achieve real success. Samsung is committed to becoming a

global outstanding corporate citizen, valuing its social and environmental responsibilities,

and pursuing the common prosperity of every region, country and human society.

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Pursuit of Excellence

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Do our best, strive to have indomitable, the pursuit of excellence passion, and

commitment to provide the world's highest level of products and services.

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