Strategic Planning for Xiaomi: Smart Phones, Crisis ...
Xiaomi advertise one of the keys to its success: saving money on commercials in helping keeping the overall price lower. For Apple’s iPhone, premium starts at around US$700 and it’s about US$ 600 for another rivail, Samsung. However, in 2011, Mi 1 has similar functions as its rivials but only sold in half price: US$ 325 (RMB 1999). ................
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