THINK YOU KNOW THE OLD FARMER’S ALMANAC?

THE OLD FARMER¡¯S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 1 ¨C 2 0 2 2

THINK YOU KNOW THE OLD FARMER¡¯ S ALMANAC ?

ALSO FEATURING ASTRONOMICAL TABLES, TIDES, HOLIDAYS, ECLIPSES, ETC.

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WEATHER FORECASTS

FOR 5 REGIONS OF CANADA

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THE ORIGINAL FARMER¡¯S ALMANAC

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The Old Farmer¡¯s Almanac

is the original, and longest running,

guide to daily living.

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229 YEARS AGO,

NO.

230

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Founded more than

¡°USEFUL, WITH A PLEASANT DEGREE OF HUMOUR¡± ? ALMANAC.CA

CANADIAN EDITION

AUTHENTIC

CONNECTION

to our families, our friends, and our surrounding

environment, which becomes increasingly more

important in our modern, technology-driven world.

Pr¨¦visions du temps qu¨¦b¨¦cois en fran?ais

S U N, M O O N, S T A R S, A N D P L A N E T S

WINTER

AUTUMN

W E ATHER FORECA STS

FOR 18 REGIONS OF THE UNITED STATES

S U N, M O O N, S T A R S, A N D P L A N E T S

We are much more than a brand or a publication. We are an active community of

71 MILLION ADULTS. On , we reach 1 IN 7 AMERICANS (and 1 in 6 Canadians).

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FOUNDED IN

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and each other through a number of

PLATFORMS:

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ALSO FEATURING ASTRONOMICAL TABLES, TIDES, HOLIDAYS, ECLIPSES, ETC.

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OUR ADVERTISERS,

¡°USEFUL, WITH A PLEASANT DEGREE OF HUMOR¡±

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our audience connects with us,

THE ORIGINAL FARMER¡¯S ALMANAC

¡°NEW, USEFUL, AND ENTERTAINING MATTER¡± ?

EVERY DAY,

WINTER

AUTUMN

W E ATHER FORECA STS

FOR 18 REGIONS OF THE UNITED STATES

S U N, M O O N, S T A R S, A N D P L A N E T S

AUGUST 2020

THE ORIGINAL FARMER'S ALMANAC

THE OLD FARMER¡¯S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 1 ¨C 2 0 2 2

ABOUT OUR C OMMUNIT Y

OU R A S S E TS RE A C H FA R AN D W I D E :

2.75

MILLION 66unique

MILLION

1.6 MILLION

copies distributed

visitors on

fans

283K

engaged



OUR

AUDIENCE

is a cross-section of

North America

itself. From the

small farmer in

the Midwest to

the suburban

family focused

on sustainability

and connection to

the environment,

our community

members have one

thing in common:

They seek to

lead informed

lives honestly,

valuing innovation,

durability, reliability,

and trustworthiness.

119K

followers

audience

GEOGRAPHY:

Home owners:

Female

Male

Mean age: 57

25.5%

Northeast:

24.2%

$62,000

Mean HHI

78%

College-educated

58%

Married

Midwest:

9.7%

28%

L AND OWNERSHIP

Own less

than an

acre:

45%

AUGUST 2020

Source: Google Analytics, July 2019¨CJune 2020; Audience Survey

Live in

rural area:

34%

West:

Canada:

38%

Live in

exurban

area/small

town:

21.3%

19.1%

Live in an urban/

suburban area:

80.6%

South:

67% 33%

29.6K

followers

Own 1¨C3

acres:

19%

Own 4+

acres:

25%

THE ORIGINAL FARMER'S ALMANAC

THE OLD FARMER¡¯S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 1 ¨C 2 0 2 2

MEET S OME OF OUR FOLLOWERS

THE DIYER

THE NATURAL HEALTH

ENTHUSIAST

? 77% of our community

? Our audience rolls up their

sleeves. 58% are more likely than

the average adult to be a DIYer.

members are environmentally

conscious.

? Our members are TWICE

AS LIKELY as the average

? 68% take care of themselves

adult to take on summer

home improvements.

and their family with regular use

of vitamins/supplements.

? Our audience is interested in

arts and crafts, indexing 27%

higher than the average adult.

? NEARLY HALF buy organic and

nontoxic/biodegradable items.

THE AVID GARDENER

? 86% are active gardeners.

? To find their gardening

supplies, 1 / 3 of our gardeners use

mail-order catalogs and nearly

half purchase online.

? 54% of our audience tend a

garden 200 square feet or larger.

? Gardening is one of our MOST

POPULAR areas of content.

? 41% of our audience spend

6+ hours a week in their garden.

THE COOK/BAKER

? 71% of our audience seek

information on kitchen gadgets/

tools and 58% look for cooking/

baking ingredients.

? 2 OUT OF 3 readers preserve/

pickle their garden harvest.

? 43% of readers have

referenced a food article and

48% have cooked a recipe.

? 61% of our audience invest in

organic food/products.

AUGUST 2020

Source: Audience Survey

THE ORIGINAL FARMER'S ALMANAC

THE OLD FARMER¡¯S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 1 ¨C 2 0 2 2

WORK WITH THE BE ST

Work with the Original Farmer¡¯s Almanac, since 1792



RECORD DIGITAL

GROWTH

WE¡¯VE STOOD THE TEST OF TIME FOR A REASON.

Newsletter subscriber

ratebase:

BEST-SELLER SHELF

WHAT YOUR NEXT

CUSTOMER (OUR

AUDIENCE) IS SAYING:

#1 BEST SELLING

I¡¯m not sure when I first

picked up an Old Farmer¡¯s

Almanac, but I know that I¡¯ve

been hooked ever since. The

Almanac is a gold mine of

important, entertaining, and

trustworthy information.

400,000

2020 vs 2019

traffic:

26% INCREASE

is repeatedly

used as a reference tool for

MAJOR

NATIONAL

SITES

The 2020 Old Farmer¡¯s Almanac appeared on the

at Barnes & Noble

Non-fiction List-Trade Publications

(The Boston Globe, September 2019)

#5

Publishers Weekly

RANKED #175

on Best Seller list out of

2 million titles (September 2019)

including CNN, People,

Newsweek, USA Today,

Reader¡¯s Digest

¡°

¡±

A LEADING SOURCE OF

DAILY INFORMATION:

My sincere thanks and

appreciation for all the joy,

inspiration, and knowledge you

bring into my life every day.

¡°

¡±

WHAT¡¯S OLD IS NEW AGAIN:

Thank you for continuing

to print the almanac. We believe

that a return to the ways of

our ancestors is our only real

hope for the future...

¡°

AUGUST 2020

¡±

THE ORIGINAL FARMER'S ALMANAC

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