Ford SUV Sales on Record Pace Expedition Up 74.7 Percent ...
Ford SUV Sales on Record Pace ? Expedition Up 74.7 Percent, Explorer Up 12.5 Percent; F-Series Passes 70,000-Truck Mark for Eighth Straight Month; Lincoln Navigator Up 70.0 Percent
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O CTOBER 2018 SALES
U.S. Sales
Versus October 2017
Total Vehicle
1 9 2 ,616 -3.9%
Retail
1 4 0 ,901 -4.9%
Fleet
51 ,715 -1.2%
Truck
88,725 -4.9%
SUV
67,554 6.7%
Car
36,337 -17.1%
H IGHLIGHTS
Ford Motor Company's October U.S. sales totaled 192,616 vehicles, representing a 3.9 percent decline
Ford's overall average transaction prices reached record levels of $36,800 in October, up $1,400 from last year. This compares to an industry increase of just $330 per vehicle
As America's best-selling brand of trucks, SUVs and vans combined, sales of these Ford products totaled 150,900 vehicles in October. Year-to-date, Ford trucks, SUVs and vans posted sales of 1,605,967 vehicles this year ? up 2.1 percent
Ford F-Series surpassed 70,000 trucks sold for the eighth consecutive month in October, on sales of 70,438 pickups; the decline versus year-ago levels is largely the result of fleet timing. Year-to-date F-Series commercial fleet sales are up 12.8 percent
Ford SUVs posted a 7.9 percent gain last month on 62,175 vehicles sold, for the best October in 16 years
Sales of all-new Ford Expedition totaled 3,623 vehicles last month ? a 74.7 percent jump over a year ago, while Ford Explorer results were up 12.5 percent on sales of 19,034 vehicles
America's No. 1 seller of vans saw total van sales of 17,353 units, a gain of 4.9 percent for the month
Hot demand continues for the all-new Lincoln Navigator; overall sales were up 70.0 percent on a rich mix of high trim series vehicles
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A bout Ford Motor Company Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 200,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate..
*U.S. sales volume reflects transactions with (i) retail and fleet customers (as reported by dealers), (ii) government and (iii) Ford management. Average transaction pricing based on J.D. Power and Associates PIN data.
"Our strategy to prioritize our trucks, SUVs and vans is paying off with October running at record level transactionpricing. Our sales mix continues to heavily favor these products, which last month represented 81 percent of sales. F-Series turned in its eighth straight month of sales above 70,000 trucks, while Ford SUVs are operating above the record pace they set last year and van sales continue to post strong gains."
? Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service
W I NNING PORTFOLIO
Ford F-Series saw eight straight months of sales above 70,000 trucks in October, while transaction pricing continues to run at record levels of $47,300 per pickup ? $2,000 above the segment average.
Ford trucks Ford SUVs Ford Performance Ford commercial vans Lincoln
Ford brand SUVs are on pace to break last year's record, with sales up 7.9 percent in October. Ford Expedition turned in a strong month with a 74.7 percent gain last month, while Ford Explorer saw its best October performance since 2004 on sales of 19,034 SUVs.
Mustang continues to extend it's lead in the sports car segment, as both America and the world's bestselling sports car over the last three straight years. Mustang totaled 4,924 cars sold here last month, with strong enthusiasm for the allnew Bullitt Mustang.
With more than half the commercial van market, Ford's sales of vans were up 4.9 percent last month. Ford Transit, the best-selling full-size commercial van in America, posted an increase of 4.5 percent on 10,757 vans sold, while the smaller Ford Transit Connect turned in a 36.0 percent gain in October.
Lincoln Navigator in its most luxurious trim series, Black Label, averaged just 12 days on dealer lots in October. Overall Navigator sales were up 70.0 percent, with transaction price gains of $30,300. California continues to be Navigator's strongest market, with sales up 190 percent last month.
O C TOBER 2 01 8 IN VENTORY /FLEET R ES ULTS
FORD MOTOR COMPANY
OCTOBER 2018
Fleet Segment
Rental Commercial Government Total Fleet
October 2018
October CYTD
Percent of Total Sales
YOY Change
Percent of Total Sales
YOY Change
8.0% 12.3% 6.5% 26.8%
0.8 points (0.1) points (0.0) points 0.7 points
11.1% 13.0% 6.1% 30.2%
0.1 points 0.9 points (0.2) points 0.7 points
October 2018
September 2018
October 2017
Gross Stock (incl. in-transit)
Units at Month-End
Days' Supply
Units at Month-End
Days' Supply
Units at Month-End
Days' Supply
Cars
114,163
82
115,126
78
131,291
75
SUVs
230,290
89
209,336
78
197,289
78
Trucks
303,565
89
279,706
75
308,327
83
Total
648,018
87
604,168
77
636,907
79
Dealer Stock (on ground)
Cars SUVs Trucks Total
October 2018
September 2018
October 2017
Units at Month-End
Days' Supply
Units at Month-End
Days' Supply
Units at Month-End
Days' Supply
90,582
65
94,070
63
105,340
60
182,443
70
174,346
65
164,598
65
230,496
68
214,376
57
251,470
67
503,521
68
482,792
61
521,408
65
C O N TACT
Erich Merkle 313.806.4562 emerkle2@
O CTOBER 2018 SALES
FORD MOTOR COMPANY OCTOBER 2018 U.S. SALES
SALES BY BRAND Ford Lincoln Total vehicles
October
2018
2017
% Change
185,042 7,574
192,616
191,527 8,909
200,436
-3.4 -15.0 -3.9
Year-to-Date
2018
2017
% Change
1,997,387 2,042,264 -2.2
82,854
91,631 -9.6
2,080,241 2,133,895 -2.5
SALES BY TYPE Cars SUVs Trucks Total vehicles
36,337 67,554 88,725 192,616
43,849 63,339 93,248 200,436
-17.1 6.7 -4.9 -3.9
414,870 722,426 942,945 2,080,241
502,026 710,842 921,027 2,133,895
-17.4 1.6 2.4 -2.5
FORD BRAND Fiesta Focus C-MAX Fusion Taurus Police Interceptor Sedan GT Mustang
Ford Cars
EcoSport Escape Edge Flex Explorer Police Interceptor Utility Expedition
Ford SUVs
F-Series E-Series Transit Transit Connect Heavy trucks
Ford Trucks
Ford Brand
5,665 4,936
121 15,932 1,991
565 8
4,924 34,142
4,673 20,515 10,264 1,165 19,034 2,901 3,623 62,175
70,438 3,901 10,757 2,695
934 88,725
185,042
3,418 10,095 1,661 17,536 2,097
584 15 5,236 40,642
0 23,064 11,036 2,042 16,914 2,507 2,074 57,637
75,974 4,265 10,290 1,981
738 93,248
191,527
65.7 -51.1 -92.7 -9.1 -5.1 -3.3 -46.7 -6.0 -16.0
N/A -11.1 -7.0 -42.9 12.5 15.7 74.7
7.9
-7.3 -8.5 4.5 36.0 26.6 -4.9
-3.4
42,183 105,203
6,591 140,896 23,709
6,185 110
66,543 391,420
42,983 230,565 109,202 17,323 190,450 28,355 44,144 663,022
749,456 40,450 117,220 25,913 9,906 942,945
1,997,387
39,557 133,922
15,512 177,278
28,377 6,703
64 67,432 468,845
0 256,942 115,763
18,757 191,161
27,294 42,475 652,392
734,610 44,899
104,128 27,580 9,810
921,027
2,042,264
6.6 -21.4 -57.5 -20.5 -16.4 -7.7 71.9 -1.3 -16.5
N/A -10.3 -5.7 -7.6 -0.4
3.9 3.9 1.6
2.0 -9.9 12.6 -6.0 1.0 2.4
-2.2
LINCOLN BRAND MKZ MKS Continental
Lincoln Cars
MKC MKX MKT Navigator
Lincoln SUVs
Lincoln Brand
1,617 0
578 2,195
1,934 2,170
160 1,115 5,379
7,574
2,211 0
996 3,207
2,114 2,684
248 656 5,702
8,909
-26.9 N/A -42.0 -31.6
-8.5 -19.2 -35.5 70.0 -5.7
-15.0
16,538 0
6,912 23,450
21,204 22,056 1,944 14,200 59,404
82,854
23,155 153
9,873 33,181
22,507 25,436 2,658 7,849 58,450
91,631
-28.6 -100.0
-30.0 -29.3
-5.8 -13.3 -26.9 80.9
1.6
-9.6
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