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The Best Global Brands: Handout Interbrand: Best Global Brand . Brand Name Decisions: Individual Names: Procter and Gamble, Tide, Cheer, Bold . Family Names: GE, AT&T, and Sears . Trade name with individual product name: Kraft Products . MF Brand versus Private Brand? Selecting a Brand Name. Criteria for choosing a name, some issues to consider: ................
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