Jon Schallert



Participant QuestionnaireName: ______________________________________Title: __________________________Business/Organization Name: ______________________________________________________Address: __________________________________ City/State/Zip:_______________________Cell Phone: _____________________ E-mail: _______________________________________Please tell me about how you got to this point in your business. Tell me about your background and areas of expertise, and any other training or experiences you have had that have helped you get to where you are today.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Please tell me a little about the history of your business: Include information on the age of the business, whether you started the business, whether you purchased the business, or if it was a family-owned business. Also describe how the business has changed for its inception.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Name:Page 2Does anyone besides yourself contribute to the final decision when there is a major decision to be made about your business?______________________________________________________________________________________________________________________________________________________________________________________________________________________________What are some of the positive comments your customers have made about your business?______________________________________________________________________________________________________________________________________________________________________________________________________________________________In what ways is your business weaker than your competition? _________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________________________________________What makes people say “Wow!” about your business? _____________________________________Please complete this sentence: I will consider the Destination Creation Training to be a success if I come away with: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________What type of free publicity has your business received? This can be on television, on the radio, in magazines, newspapers or other print forms, or through the internet. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________In your opinion, what are the most pressing issues that need to be addressed for your business to grow?______________________________________________________________________________________________________________________________________________________________________________________________________________________________Name:Page 3Do you own or lease the space where your business is located? ________________________________The majority of customers who support your business live within ______ miles of your business?The farthest distance that any customer travels to your business is _________miles.Does your business realize sales from tourists or visitors? _____If so, what time of year do these visitors come to your business? _______________________________If yes, where do the majority of them come from? _________________________________________Do you maintain a data base of your customers’ names and addresses? ______What customer information do you collect? ____________________________________________How many customers are on your list? __________How often do you use this list and contact your customers? __________________________________If you maintain a customer database, is it maintained on a computer? ___________________________If yes, with what software program? _________________________________________________I do not feel experience and skilled using these marketing methods to promote my business:____ Using print ads (newspaper, magazine)____ Using cross promotions with other businesses____ Effectively using radio advertising____ Getting free media coverage on my business____ Effectively using television advertising____ Using Social Media____ Effectively using direct mail____ Using and maintaining an Internet website____ Maintaining a customer database____ Using email marketing____ Creating a customer referral program____ Creating a catalog of my best-selling productsPlease answer Yes or No to the following questions:Do you use Facebook to promote your business? __________Have you ever advertised through Facebook?__________Have you ever used Facebook Live?__________Do you use Twitter to communicate with your customers?__________Name:Page 4What is your Twitter username (handle)? _____________________________Do you have a LinkedIn account for your business information? ___________Do you use Instagram to promote your business?___________Do you use Pinterest to promote your business?___________Do you send out an email newsletter?___________Do you use Direct Main to promote your business?___________Do you use a blog to promote your business?___________Evaluate the following advertising and marketing methods. First, list how many times (in a one-month time period), you use these methods to reach your targeted customers. Then, rate how effective each method has been for you to reach new and existing customers. (Check all that apply):Times per MonthEffectiveIneffectiveNever UsedDirect Mail____________________Newspaper____________________Radio Advertising____________________Television Advertising____________________Discount Advertising____________________Email Newsletter____________________Facebook____________________Instagram____________________ ................
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