Hot Categories Report - eBay
[Pages:139]Hot Categories Report
December, 2007
eBay Inc. Hot Categories Listing
12.01.07 ? 12.31.07
1
INTRODUCTION ............................................................................................................................. 4 ANTIQUES ...................................................................................................................................... 5 BABY............................................................................................................................................... 6 BOOKS............................................................................................................................................ 7 BUSINESS & INDUSTRIAL............................................................................................................ 8 CAMERAS & PHOTOS................................................................................................................... 9 CELL PHONES & PDAS .............................................................................................................. 10 CLOTHING, SHOES & ACCESSORIES ...................................................................................... 11 COINS ........................................................................................................................................... 12 COLLECTIBLES ........................................................................................................................... 13 COMPUTERS & NETWORKING .................................................................................................. 15 CONSUMER ELECTRONICS....................................................................................................... 16 CRAFTS ........................................................................................................................................ 18 DOLLS & BEARS ......................................................................................................................... 19 DVDS & MOVIES .......................................................................................................................... 20 EBAY MOTORS ............................................................................................................................ 21 ENTERTAINMENT MEMORABILIA ............................................................................................. 22 EVERYTHING ELSE..................................................................................................................... 23 HEALTH & BEAUTY..................................................................................................................... 24 HOME & GARDEN........................................................................................................................ 27 JEWELRY & WATCHES .............................................................................................................. 28
eBay Inc. Hot Categories Listing
12.01.07 ? 12.31.07
2
MUSICAL INSTRUMENTS ........................................................................................................... 29 MUSICAL INSTRUMENTS ........................................................................................................... 30 POTTERY & GLASS..................................................................................................................... 31 SPORTING GOODS ..................................................................................................................... 32 SPORTS MEM, CARDS AND FAN SHOP ................................................................................... 34 STAMPS........................................................................................................................................ 35 TOYS & HOBBIES........................................................................................................................ 36 VIDEO GAMES ............................................................................................................................. 39
eBay Inc. Hot Categories Listing
12.01.07 ? 12.31.07
3
INTRODUCTION
The Hot Categories Report (a.k.a. "The Hot List") is updated monthly and gives an unadulterated view of level 4 (L4) categories that meet the following criteria:
1. Month-over-Month bid growth is at least 1%. 2. Month-over-Month bid growth is at least 1.5 times greater than month-over-month listings
growth. 3. Bids-per-item is greater than the average for the relevant level 3 category. Note: this is
per item, not per listing. For example, the number of bids-per-item for work boots (L4) in a given month may be 7, while the average bids-per-item for all L4s in boots (L3) may be 2. Therefore, work boots would pass this condition for "hotness." 4. Conversion rate for the L4 category in the most recent month was at least 50%. 5. Level 4 category must receive at least 100 bids per week. 6. In the interest of providing clear and actionable information, L4 categories named "Other" have been omitted.
Definition of degrees of "Hotness"
"Super Hot" ? at least a 35 percentage point spread between bid growth rate and listing growth rate. For instance, month-over-month bid growth for the L4 Category may be 50%, while monthover-month listing growth for the L4 Category may be 10%. Because the percentage point spread (40 percentage points) is greater than 35%, this category is deemed "Super Hot."
"Very Hot" - a percentage point spread between 15% and 35%. For instance, month-over-month bid growth for the L4 Category may be 10%, while listing growth may be -10%. Thus, this category is deemed as "Very Hot."
"Hot" - remaining hot L4s with spreads up to 15%.
eBay Inc. Hot Categories Listing
12.01.07 ? 12.31.07
4
Antiques
Super Hot Level 2 Sewing Silver
Very Hot Level 2 Asian Antiques Silver Silver Silver Silver
Hot Level 2 Architectural & Garden Decorative Arts Maps, Atlases, Globes Silver Silver Silver Silver
Level 3 Buttons Non-U.S. Silver
Level 3 Japanese Sterling Sterling Sterling Sterling
Level 3 Hardware Metalware Globes Sterling Sterling Sterling Sterling
Level 4 Buttons France
Level 4 Bowls Candlesticks, Candelabra Cups, Goblets Napkin Rings, Clips Sugar Bowls, Tongs
Level 4 Door Bells, Knockers Cast Iron Globes Bowls Pitchers, Vases, Jugs Platters, Trays Vases, Urns
eBay Inc. Hot Categories Listing
12.01.07 ? 12.31.07
5
Baby
Super Hot Level 2 Toys
Very Hot Level 2 Toys
Hot Level 2 Feeding
Level 3 Developmental Baby Toys
Level 4 Vtech
Level 3 Developmental Baby Toys
Level 4 Leap Frog
Level 3 Baby Formula
Level 4 Carnation
eBay Inc. Hot Categories Listing
12.01.07 ? 12.31.07
6
Books
Super Hot Level 2 Catalogs Wholesale, Bulk Lots
Level 3 Agriculture Audiobooks
Level 4 Agriculture Audiobooks
eBay Inc. Hot Categories Listing
12.01.07 ? 12.31.07
7
Business & Industrial
Super Hot Level 2
Agriculture & Forestry Construction
Level 3 Farm Implements & Attachments
Tools & Light Equipment
Level 4
Planters Heaters - Jobsite
Very Hot Level 2
Level 3
Construction
Building Materials & Supplies
Construction
Tools & Light Equipment
Construction
Tools & Light Equipment
Construction
Tools & Light Equipment
Construction
Tools & Light Equipment
Healthcare, Lab & Life Science Lab Equipment
Industrial Electrical & Test
Test Equipment
Industrial Supply, MRO
Hydraulics & Pneumatics
Industrial Supply, MRO
Safety & Security
Office, Printing & Shipping
DVD-R, CD-R & Blank Media
Level 4 Work Gear & Apparel Concrete Vibrators Grinders - Professional Routers Tool Combo Kits Autoclaves & Sterilizers Impedance & LCR (QZ) Meters Hydraulic Fittings Alarm Systems & Accessories Blank Tapes
Hot Level 2 Agriculture & Forestry Construction Construction Industrial Supply, MRO Manufacturing & Metalworking
Level 3 Farm Supplies Tools & Light Equipment Tools & Light Equipment Government & Public Safety Woodworking
Level 4 Stationary Engines Air Tools Pipe & Tubing Benders Traffic Control & Road Safety Carving Tools & Chisels
eBay Inc. Hot Categories Listing
12.01.07 ? 12.31.07
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