BEST BRANDS: HONDA SUVs, FORD PICKUPS - Spots n Dots

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Wednesday, November 16, 2016

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BEST BRANDS: HONDA SUVs, FORD PICKUPS

U.S. NEWS & WORLD REPORT 2017 RANKINGS

U.S. News & World Report is out with its annual Best Vehicle Brands Awards. And since the segment that has been driving growth in 2016--and is expected to do so again in 2017--is Sport Utility Vehicles (SUVs)--including Crossovers and Minivans--we'll start there.

The Best SUV Brand, according to U.S. News & World Report, is Honda. "Honda's SUVs don't have the offroad heritage of traditional SUVs from the likes of Jeep, Land Rover and Toyota, but when it comes to what today's SUV shoppers are looking for, Honda delivers. It's our 2017 Best SUV Brand," the magazine said. Honda's SUV lineup is described as one of the newest and most up-to-date of any brand, with new model introductions and redesigns happening on all models in the last few years. "It doesn't hurt that Honda has one of the most diverse SUV lineups of any brand, ranging from the subcompact HR-V (pictured) to the three-row Honda Pilot," the report stated.

Along with SUVs, the automotive market has been driven by pickups. Ford is the magazine's pick for 2017 Best Truck Brand, led by the "standout performance" of the F-150. "The F-150 is not only incredibly popular with buyers, it offers a forward-thinking design, including a lightweight aluminum frame and fuel-sipping engines, and high-tech features, like a tool tracking system, that other full-size pickup trucks can't match," according to the article.

"Consumers have an overwhelming number of factors to consider when comparing cars," said Jamie Page Deaton, managing editor of U.S. News Best Cars in announcing the 2017 picks. "The Best Vehicle Brand awards simplify the process by giving people guidance on the top brands in the categories that matter to them."

For the second year, Mazda claims the No. 1 spot for Car Brand. Mazda has won plenty of fans for the exciting performance of its lineup, the story notes, including the Mazda3, Mazda6 and MX-5 Miata. "However, Mazda cars are not only a good choice for driving enthusiasts. Our rankings and analysis show that Mazda cars get high marks for interior comfort, tech, and design," the U.S. News editors wrote.

"You might think of Porsche as a pure performance brand, but in recent years, the German automaker has expanded its Continuwedwwon.

ADVERTISER NEWS

Home Depot quarterly results are closely watched as a barometer of how heathy the housing market is, and the results for the third quarter are quite good. Same-store sales were up 5.5% (a full point above analysts' estimates) with the average transaction up 3% and sales per square foot up 4.3%. The chain operates 2,276 stores in all 50 states plus Canada and Mexico. We'll have the number from competitor Lowe's in tomorrow's issue......In a

different retail segment, Dick's Sporting Goods exceeded earnings expectations and is raising its full-year forecast. Third quarter same-store sales were up a blended 5.2% with Dick's stores plus 5.5% result pulled down a bit by a 3.3% decline at Golf Galaxy stores. Dick's is already operating 30 Golfsmith stores and will convert them to the Golf Galaxy brand by the end of the fourth quarter and has decided to retain the leases of 22 former Sports Authority locations and convert those to Dick's......It's an iconic ad campaign coming around this time of year for the nineteenth time. Lexus' December to Remember campaign featuring a big red bow on a car starts up this week, with the brand likely feeling more pressure for success than it may have in prior years since sales through October are down 4.7% to 260,996. But Lexus' VP of Marketing sees hope from the post-Trump election rally, saying "The luxury industry is a little more dependent on what goes on in Wall Street than much of the general market, so that's a really good sign"......McDonald's is testing a Sriracha Big Mac at 128 stores in central Ohio, the same stores it used for the test of different-sized Big Macs earlier this year. It's also making the spicy Sriracha sauce available a la carte as dipping sauce for Chicken McNuggets and French fries......Nation's Restaurant Continued on Page 3

NETWORK NEWS

AVAILS

Marvel's The Inhumans is set to debut on ABC in the

WMC-TV in Memphis, THE local leader in business

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and Univision Deportes delivered just over four million break outs, No posting, No UD, no AV, No busy work....

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serve as executive producer of a new series for NBC. The

Winter is just around the corner! If you would prefer to

untitled series will follow a former police

be selling where summer never ends,

officer turned high-powered attorney, played by Baccarin, who navigates the ever-changing landscape of New York City politics. Baccarin currently stars on the FOX drama Gotham. That may change to a recurring role if her new series is picked up by NBC......Robert and Michelle King, creators of The

A tech blogger in California used a weather balloon to drop an iPhone from the edge of space at 100,000 feet in the air. And somehow the phone STILL landed right in

the guy's toilet.

WPBF 25, the Hearst owned ABC Affiliate in sunny West Palm Beach has an opportunity for you! WPBF 25 seeks a sales superstar to join our team. The ideal candidate must have broadcast TV sales experience and possess the drive and ability to thrive on multiple platforms in a fast

Good Wife, are working with CBS on a new single-camera comedy from writer

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who is promoted to Dean of Students at the high school

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teenagers......NBA star LeBron James is hoping to score team, create a new brand in the

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called The Wall. The program will be hosted by comedian group from scratch. The successful

Chris Hardwick and will offer a pair of contestants the candidate will have a proven

opportunity to win cash by answering questions. It will debut track record of growing sales,

on Tuesday, January 3rd......ABC will air a special program controlling expenses, and building

to commemorate the recent opening of the National profitability. 5 years' experience

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the Stage: African American Music and Stories that management required. Get more details HERE. To apply,

Changed America will air on Thursday, January 12th and send info to: SETVBroadcast@. EOE.

will feature music, dance and spoken word performances.

WNCN, CBS North Carolina has an immediate

Samuel L. Jackson, Quincy Jones, Tom Hanks and Will opening for a traffic liaison. The position supports the sales

Smith are scheduled to appear......FOX has awarded department with inventory management and maximization

a script commitment to Scott Weinger, for a new single- and is responsible for accurately and effectively maintaining

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couple whose lives get turned upside down when the wife's with our central traffic hub double checking the dub list,

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will also be executive producer for the project.

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check and Drug screen required.

MONDAY RATINGS

KFSN-TV ABC30, the ABC-owned television station in

The Voice on NBC lead the night with a 2.3 18-49 Fresno, seeks a Sales & Marketing Coordinator to provide

Nielsen rating, while Dancing with the Stars on ABC

support for the Marketing

took a 1.7, which was a tenth of a point improvement over

and Sales department. Ideal

last week and enough to put the show in second place for

candidate must be detail-

the night. The CBS comedies were all down slightly with 2

oriented, extremely organized,

Broke Girls dropping two tenths to a 1.2 rating. Kevin Can

and able to prioritize and multi-

Wait (1.6), Man with a Plan (1.3) and The Odd Couple

task. Must have excellent written

(1.0) all were down by a tenth from last week, but the 10

and verbal communication

PM (ET) drama, Scorpion (1.2) was up by a tenth. Over on

skills and be a quick learner,

FOX, Gotham (1.2) was steady and Lucifer (1.1) gained self-motivated and able to work independently as well as in

a tenth of a point. NBC's new drama Timeless delivered a a team. Previous station, rep firm, or agency sales assistant

1.2, while ABC's Conviction managed a 0.8. Supergirl did experience preferred. Must be proficient in Microsoft Office.

a 0.8 and Jane the Virgin posted a 0.5 for The CW.

Apply online at jobs . EOE/F/M/V/D

11/16/2016

The Daily News of TV Sales @

PAGE 2

NADA SEES 2017 SALES AT 17.1 MILLION

AVAILS

Repeating the forecast he offered at the TVB Forward

NBC5, the Hearst Television station in the scenic

conference, Steven Szakaly, chief economist of the Burlington, VT/Plattsburgh, NY market, is seeking

National Automobile Dealers Association (NADA), said a qualified, motivated individual to join our Account

in a briefing at the Los Angeles Auto show that he expects Executive sales team. Primary responsibilities include

sales of 17.1 million new cars and light trucks in 2017. The meeting with existing and prospective customers on a

NADA forecaster has, however, lowered his projection for daily basis to advance, develop and execute effective

2016. Rather than the 17.7 million in sales he said to expect in marketing solutions; utilizing a variety of resources such

late September, he's now expecting this year to finish at 17.4 as research and promotions to generate revenue; and

million--down slightly from the 2015 record of 17.5 million. integrating a complete portfolio of products including the

"We are headed toward a stable market for U.S. auto NBC affiliate, The Valley's MeTV, and a multitude of diverse

sales, not a growing market," Szakaly

Digital offerings. CLICK HERE to apply.

said in L.A. "The industry has achieved

EOE, M/F/D/V

record sales, and pent up demand is

New Media Digital Marketing

effectively spent." The vehicle segment

Donald Trump got elected

Strategist - Wilmington, NC. CBC

mix will continue to favor light-truck

president, and my job just

New Media Group is seeking a Digital

sales, which are expected to account for 60% of the market in 2017, he added.

"It's important to recognize that there

got easier for the next four years.

Marketing Strategist to develop customized digital solutions for businesses in the Wilmington area.

are some political unknowns, but the

Prior experience with digital marketing

economic outlook for 2017 looks extremely

Conan O'Brien

services (PPC, SEO, WordPress,

positive for auto sales, particularly light

Display Advertising), and prior sales

trucks," Szakaly said. "New-vehicle sales

experience in marketing or advertising

will likely level off in response to the U.S. market maturing, ideal. All candidates must APPLY HERE. All Capitol

not as a result of the election. If increased infrastructure Broadcasting Company properties are tobacco free. Capitol

spending happens and certain tax cuts materialize under the Broadcasting Company participates in E-Verify. EOE M/F

new administration, it will mean a better long-term outlook."

WSBT-TV, South Bend/Elkhart, IN is looking for a

In addition, NADA forecasts that new-car dealerships Local Sales Manager to lead our local CBS and FOX

will retail 15.3 million used vehicles in 2017, compared to an sales departments in maximizing

expected 15.1 million used sales in 2016. The total used- all sales opportunities with an

vehicle market will exceed 40 million retail sales in 2017. emphasis on new business

development and NTR. The LSM

ADVERTISER NEWS

will oversee new local business

Continued from Page 1

efforts, including accountability

News reports after its "Chicken for Breakfast--It's not as for new business goals and

crazy as you think" campaign, Chick-fil-A's share of the inventory management. Candidates should have a proven

breakfast market climbed 16%. NRN also notes the average success in developmental business and multimedia

Chick-fil-A now does an annual $3.5 million in sales, platforms including web and mobile applications. College

highest among all large limited-service concepts--and Degree preferred. CLICK HERE for more info or to apply

that's produced in six days a week as units are closed on now. Equal Opportunity Employer.

Sundays......Rug sales are often overlooked when thinking

about furniture stores, but Furniture Today says retailers WEEKLY RATINGS

have been reporting strong business in floor coverings.

The week of November 7th saw the best rating for

One of the larger retailers, Nebraska Furniture Mart (part NBC's Sunday Night Football since the first game of the

of Berkshire Hathaway's furniture group) is projecting season. The Patriots/Seahawks game delivered a 7.7

about 8% growth this year with items under $600 selling Nielsen 18-49 rating. The NBC pre-game show, Football

the best......Shopko is launching its first private label credit Night in America, was the 4th place program of the week

card program, offering discounts and periodic deferred with a 3.7 rating, while The OT on FOX scored a 6.7 rating

interest promotional finance offers along with automatic gift for second place for the week. NBC also delivered the best

card rewards.

rating for the election coverage on Tuesday night with a 4.0

demo rating to place third. The highest rated entertainment

BEST BRANDS: HONDA SUVs, FORD PICKUPS

show was The Big Bang Theory on CBS, which tied

Continued from Page 1

for fifth place with 60 Minutes with a 3.4 rating for both

lineup to include four-door cars," the story noted. And programs. The Simpsons rode a strong FOX NFL lead-in

Porsche is the 2017 Best Luxury Brand. "All Porsche to a 3.1 demo rating for seventh place, while Empire took

products have the performance you'd expect from a eighth place with a 2.9. ABC's election coverage posted

Porsche, as well as luxurious, exacting interiors. Porsche a 2.7 for ninth and CBS's coverage did a 2.4 for tenth

also has some of the best reliability ratings in the industry," place. Lethal Weapon on FOX was the best performer of

the report stated. The 2017 models live up to the Porsche's the new shows with a 1.8 rating in the demo, Speechless

performance-driven heritage, says U.S. News, while also on ABC did a 1.7, Kevin Can Wait and The Great

providing the rich interiors and connectivity features that Indoors both pulled a 1.7 for CBS. Son of Zorn on FOX

today's luxury buyers demand.

managed a 1.6 demo rating.

11/16/2016

The Daily News of TV Sales @

PAGE 3

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