SWOT Analysis Template
SWOT Analysis Template
Strengths
What are your de facto strengths? What are your competitive strengths? What are your perceived versus real strengths? What other internal factors will help you?
Weaknesses
What are your de facto weaknesses? What are your competitive weaknesses? What are your perceived versus real weaknesses? What other internal factors will hinder you?
Opportunities
What current opportunities do you face? What future opportunities do you face? What opportunities do you face re. competitors? What other external factors will help you?
Threats
What current threats do you face? What future threats do you face? What threats do you face re. competitors? What other external factors will help you?
Internal Factors (Strengths / Weaknesses)
? General: People, Process, Technology, Information, Ideas, Beliefs, Values, Experience ? Departmental: Sales, Marketing, Finance, HR, IT, Administration, Operations ? Financial: Costs, Assets, Liabilities, Capital, Leverage, Liquidity, Expenses, Value, Profitability, Revenue, Debt, Risk ? Organizational: Management, Team, Morale, Structure, Location, Industry, Business Model, Partners, Accreditations ? Operational: Efficiencies, Time, Cost, Manpower, Machines, Automated, Manual ? Marketing: Product, Price, Place, Promotion
External Factors (Opportunities / Threats)
? Macroenvironment: Social, Economic, Legal, Government, Technology, Environment ? Market: Customer, Competition, Trends
Copyright ? 2008 sales-and-marketing-for-
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