Mr. Robertson's Classroom



Name_____________________________________________________________Date________1196341187454901946164465Careers and Employment in Agricultural CommunicationsNotesUnit Objectives By the end of the unit, you should be able to:Describe career opportunities in agricultural communication.Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.Explain and practice effective job interviewing skills.Objective A: Describe career opportunities in agricultural communicationWhat Careers are there in Agricultural Communications? _________ Million Jobs in agriculture million production agriculturalistsmillion manufacturing, processing, transportationmillion agricultural sciencemillion agribusiness and agriculture communicationsAgricultural communications careers can be hard to _______________, because there are so many ________________________ within the industryBroad categories of careers in agricultural communications are careers in:____________________________________________________________ Marketing Careers Managing an agricultural product or _______________ from ______________________through ________________.Public Relations Careers Managing public ______________________Broken down into three general categories:Publicity: changing and developing public opinionCommunications: managing client _________________Training: coaching others to effectively handle the pressMedia Careers Working in a ________________________ field to investigate, analyze, and report information about agricultureCategories include:_____________________________________________________________________________________________________________________Objective B: Write appropriate personal correspondence related to employment including: résumés, cover letters, Emails, thank you notes.What documents do you need to gain employment? Prepare ______________________ you want employment____________________: formal letter of introduction________________: listing of your skills and qualificationsPrepare __________ you want employment__________________________: company generated ________________________________: to those who helped in the processWhat is a Résumé?Personal summary of your professional _____________________ and _______________________A résumé (also spelled “resume”) includes anything a person wants to express about: Career goalsEducation_________________ActivitiesHonorsGeneral GuidelinesLength: Limit résumé to ______________ typed pageFont: Arial or Times New RomanBetween ________________ point fontPaper: Use 8 1/2” x 11” 20 lb paperWhite, light cream, or grayPreliminary Resume ResearchFind out:General job ________________________Desired qualifications and skillsKey ________________ and wordLook on:___________________ websiteJob advertisementAny publications about the company (magazine articles, etc.)What should I include in a Resume?Contact InformationInclude:Name_________________________Phone numbers______________________________Objective StatementsTwo different approaches to objective statements_________________ and to the point_________________ description of desired position and qualificationsYou must decide which approach is best EducationBeginning with the _______________ level of educational achievement, include:School attended_______________ related to job applying forGPA (if ___________ or above)Date of program ________________ informationWork ExperienceInclude positions you have held which are ______________, in some way, to the job you are seekingCan be both ______________ and ______________________ positionsBe creative with this section of your résumé by describing and _______________________ your experiences in the most relevant way possible.Action Verb ListAction phrases will help you avoid being too _________________ and from ___________________ your qualifications. What Is a Cover Letter?A cover letter expresses ___________________ and ___________________ for a particular positionPersonal but ____________________________________ to position/companyExplains how you __________ with organization and how you will help them__________________ main points from your resume“Sells” qualifications to the prospective employerWhat is Included in a Cover Letter?HeaderMake sure you address the letter to a specific person if possible (preferably the ________________________)First ParagraphPurpose:Get the reader’s ____________________________________ yourselfExplain ______________ of letter Explain why interested in the __________________ or the companyCulture?Approach?Explain how you will ___________ the organizationPreview the rest of the letterMiddle ParagraphsHighlight __________ and ____________________ to the companyEmphasize _________________ in the companyProvide _______________ evidenceShow don’t tell (use information from resume)Include ________________, credible examples of qualifications for the positionBegin paragraphs with __________ _____________________ConclusionConclude with _________ stepProvide ____________________ informationClosing FormatsExtra TipsLengthLetter should only be __________ pageStrongest and most ______________ qualifications should be highlightedLimit to a few qualificationsAppeal to company ___________, attitudes, goals, projects, etc.Proofread carefully for ______________________ and _____________________ errorsWhat should I put in MY Cover letter and resume? Find your ______________________Analyze your _____________________________Identify your ______________________Why is writing a professional email important? Approximately _______________ billion email messages are sent per day!That means more than _________ million emails are sent every second and some 90 trillion emails are sent per year. Around ________% of these millions and trillions of message are spam and viruses. There are around ________ billion registered email users worldwideKnowing how to write a professional email is ________________ in today’s worldThe biggest mistake when sending a professional email is being too __________________! How Do I Send a Proper Email? Begin with a greetingFormality based on your __________________ with the recipient_____________ -or- State your _________________The second line of the email should be a thank you for something previously done by the recipient-OR- a clear statement of the purpose for sending the email.Closing __________________Be courteous, thank them in ________________ for action (“thank you for your consideration”), or give an idea of their _____________ action (“I look forward to hearing from you”) End with a ______________________The same type of ending you would in a ____________________ letter (i.e. Sincerely, Best regards, then include your name (even if it is in the signature line)What are the Biggest Email Mistakes? Why should I write thank you notes? People who send thank you notes after an interview are up to ________ more likely to be hired Studies show that people who express gratitude are more likely to live _____________ and have better ___________________ It’s the _______________ ___________________ to do!!! How do I write a great thank you note? Step 1: ________________ the recipientStep 2: Express Your _________________Note: always list the _________________ thing you are thankful for , unless its cash!Step 3: Discuss __________Step 4: Mention the ________, allude to the __________________Step 5: _______________ (optional on professional thank yous)Step 6: ___________________Objective C: Explain and practice effective job interviewing skillsWhy are Interview Skills Important? Statistically, employers are 70% more likely to hire a less qualified candidate that interviews well than a more qualified candidate who interviews poorly. What Should You Do Prior to the Interview? Research the ________________________________________ the person you will interview withKnow exactly what the __________________ is and how you can help the companyMake ______________of resume and cover letterTime how long it will take you to drive to the interviewSelect the appropriate wardrobeKeep _________________ to a minimumDress ________ step nicer than the daily outfit for working in that positionIt’s ok to be professional AND yourselfPractice answering questions!!!!Make sure you are ready to give the best answer to all types of questionsTypes of questionsDirect Questions- ask for informationExample:_____________________________________________Scenario Questions- ask for examples Example: ____________________________________________________________________________________________________________Questions YOU askExample:______________________________________________What questions cannot be asked in an interview? Employers should not ask about any of the following, because to not hire a candidate because of any one of them is discriminatory: How do I Answer an Interview Question? ______________ the questionGive enough info but don’t _________________The best answers are typically __________________ seconds per questionUse a _______________ voiceNot too __________ or too _______________Avoid _____________ words like “um” “aaahh” or “er”Use ______________ body languageMaintain eye contactDon’t ___________Sit up ______________Be ____________________What Should You Do the day of the Interview? Arrive _________________ minutes earlyFind a restroom and freshen upTurn ___________ your phone Even on vibrate it can disrupt the interviewGo in _______________________What should you do DURING the interview? First Impression What to DoHow to do itInitiate Conversation PolitelyClearly Introduce YourselfHave Confident Body LanguageMake a Connection What to DoHow to do itShow interest in the company and the interviewerFind commonalitiesAsk questionsBe positiveConclusion What to DoHow to do itExchange contact informationAsk about follow-up optionsThanks and exitExplain the Job Interview CDE12809222286 ................
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