Chapter 01: An Overview of Strategic Marketing

Respondents were asked which, if any, specific streaming services they used in the last 30 days to watch TV shows, movies or other programming. 15. WATCHING TELEVISION. Activities done when TV commercials come on. Activities done while watching TV. Who do you watch TV with? Favorite device to watch TV on. 16. VIDEO-ON-DEMAND AND PAY-PER-VIEW ... ................
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