Better Together - Experian

Better Together:

Marrying customer and external data to enhance online display advertising programs

We Understand the Digital Market

Experian is a Top Digital Advertiser

Experian Digital Scale

? Top 2 Display Advertiser 2011

? Top 10: Number of Visitors to Experian sites

? Deliver 100 billion + emails a year

? Research Panel Tracks over 10 million Internet users

? Over 150M cookies linked to our US Consumer database of 120m households

? We currently partner with 4 of the top 5 publishers and dozens of digital partners

Agenda

? Key Digital Advertising Trends ? Critical Factors for Digital

Ad Campaign Success ? Predictive Analytics in Action:

the Lenovo case study ? Questions and answers

Shifting Ad Spend

Digital Display Trends

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