My pets eat better than me

[Pages:41]My pets eat better than me

A look into Pet Specialty trends and key drivers for the future

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Categories | Brick-and-Mortar POS Panel

Pet Food

Cat Litter

Flea & Tick

30,000+ items Sales Trends since 2011 $13 Billion annually in Pet Spec

~1,000 items Sales Trends since 2011 $450 Million through Pet Spec

~600 products Sales trends since 2013 $413 Million through Pet Spec

Pet Food

Pet Specialty = Pet Superstores and Neighborhood Pet

Brick-and-mortar only, no eCommerce

Scanned Point-of-Sale Data

Pet Food in the 1990s

Push towards Pet Specialty Human trends shape innovation Limited options Low prices

Source: Harvard Business School. (1993). Cat Fight in the Pet Food Industry. Harvard Business Review, 1-2.

Fast Forward to 2017

Premium found across channels

New type of consumer Vast range of brands and

SKUs

Source: GfK Pet Specialty ? RG 5125756-ID 532421512

Millennials have a strong sense of self AND social sensitivity

Have my own way

of doing things

79%

Feel

respected

79%

Willing to

share with others

79%

Good

listener

77%

Top 4 responses; Top 2 responses in 1999: Knowing latest music, dressing with personal style; GfK 2017 Generation Now Study Q5a (Base: Students); Roper Youth Report 1999 Q77

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