Facing up to

Dom?nec M el? Mapping the Path to Excellence

Jorge Soley Towards a New Banking Model

126

ALUMNI MAGAZINE

July-September 2012 iese.edu

Morten Olsen Protecting the Few at the Expense of the Many

facing up to

ConT ent s

ideas

Business EthicS

Mapping the Path to Excellence

Dom?nec Mel?

18

Banking Reform

Towards a New Banking Model

Jorge Soley

22

People MBA Programs Graduation

56 Opening the Door

to a New Future

Labor Market Reform

Protecting the Few at

the Expense of the Many

Morten Olsen

26

crossroads

International Conference

MBA Programs: Taking

on the Future

36

Symposium on Ethics,

Business and Society

Global Business and

Universal Values

40

17th International

Case Competition

Nine Schools, One Case Study 42

14th Luxury Goods

Industry Meeting

Social Networks Trace the Future Frontiers of Luxury 44

AGENDA 2012-2013

49

International Advisory Board

Growing Pains

3,

C R O S OS R OI A D S

ACADEMIC SESSIONS AND WORKSHOPS

Sign up

ACADEMIC SESSIONS

EXTEND

3, 2, 1... THE COUNTDOWN BEGINS FOR THE GLOBAL ALUMNI REUNION BRAZIL 2012

Get to know Brazil

A PERFECT COMBINATION: LEnARoNINwG A!ND NETWORKING FROM A TO Z...

The GlobaelrAe lauremmnainRyeouthneiroinntethreisstiyngear is presenting a different and unique program in which, as well as stimulating academic sessions,

there wicllitbiees tahastefraillewsitohfinwSoaorkPsauhloo'pss that will analyze the personal and professional challenges for investing in Brazil. sphere of influence which you can

LEADERS OF CHANGE

The academic program is divided into six panels, each of which will discuss the key issues affecting business and the economy.

YOUR VISIT

Take advantage of your visit to get to

IESE in Latin America

IESE's Latin American community comprises nine associate schools in nine countries

MEXICO IPADE (1967)

Why go to Brazil this year? An intense academic program combined with networking opportunities and cultural activities is a way to immerse yourself in Brazil, a major international economy. The Global Alumni Reunion welcomes everyone from IESE's Latin American community.

19.00h 20.00h 21.00h 22.00h 23.00h 24.00h

1.00h 2.00h 3.00h 4.00h 5.00h 6.00h 7.00h 8.00h 9.00h 10.00h 11.00h 12.00h 13.00h 14.00h 15.00h 16.00h 17.00h 18.00h 19.00h 20.00h 21.00h 22.00h 23.00h 24.00h 1.00h 2.00h 3.00h 4.00h 5.00h 6.00h 7.00h 8.00h 9.00h 10.00h 11.00h 12.00h 13.00h 14.00h 15.00h 16.00h 17.00h 18.00h 19.00h 20.00h 21.00h 22.00h 23.00h 24.00h

visit 19.00h

to

get

to

know

Brazil

better.GERALDO

ALCKMIN

GOVERNOR

RECEPTION AND

OF S?O PAULO

WELCOME

Brasilia

Pal?cio dos Banedfeeidrearnatlecsapital, it has the In thehponreosr eonf bceeinogftthheeonly city built in governtohre a20ntdh mceanytuorry to be declared a of S?o Paulo Unesco Heritage Site.

AFTERNOON

MORNING

16.00 h

8.30 h

GUIDED TOUR OF S?O PAULO

ONLINE

WORKSHOPS "INSIDE BRAZIL" The Barrio Oriental, the Plaza and the

ISE

REGISTER AT Catedral da S? in the city center, the

Investing in Brazil Talent

Morubi districts, the alummunsireeuumnioonf precious Brazilian stones, the financial center, the Municipal

1 NOVSEitMuaBteEdRon the highCPuarrani2?tipNblaOianV, EMBER

Entrepreneurs

Market...

it is the biggest city in the south of the country and one of the richest

in Latin America.

FLIGHT DISCOUNTS BEST OFFERS

AVAILABLE

PROFESSOR EDUARDO MART?NEZ ABASCAL

3 NOVEMBER

Health, technology, energy, finance, globalization and, of course, we couldn't do

without a panel on big events. Leaders, business people, executives and

entrepreneurs will share their views of the present and their vision of the future. There's

no doubt that they will be six panels full of new ideas that, as at all assemblies, will be

inspiring and oriented towards action.

19.00h MASS

21.30 h GALA DINNER

Buffet Torres

know Brazil, the land of opportunities. Add a few days to your visit to Sao Paulo to make trips to other important cities such as Rio de Janeiro (population 6 million) and Curitiba (population 1.7 million). Share the diversity and dynamism of the country that is shaping the third millennium.

Guaruja e third biggest island off the

index_english.html

BLOG STAY UP

ACADEMIC SESSIONS

GUATEMALA UNIS (1977)

COLOMBIA INALDE (1985)

coast of Sao Paulo, it is a spa that IESE'S GLisO4B.2A7 Lmeters above sea level. ALUMNI REUNION

TO DATE

Sheraton Sao Paulo WTC Hotel

ECUADOR IDE (1992)

Atlantic Ocean

IESE CHAPTERS IN THE WORLD

UNITED KINGDOM

2

UNITED STATES

1

BRAZIL

3

15% of students following the IESE MBA program in Barcelona are Latin Americans

MBA

PER? PAD (1979)

Pacific Ocean

CHILE ESE,

(1999)

BRAZIL 52.709

70.460

2,6

Brasilia

6,3

12.667

Rio de Janeiro

S?o Pau1l,o1

ARGENTINA URUGUAY IAE IEEM

(1978) (1986)

BRASIL ISE (1996)

IESE associated business schools (year founded in brackets)

IASLHTEERLNDAATNINNGUALLYPiracicaba CHARTING PATHS BETWmEaEcANhninimerpyo,rtteaxnttileinsd, ufosotrdiaaln(md feuteall), IN E-HEALTH BARCEanLdOaNgAricAulNtuDral center situated in

MADRID. one of the most productive

regions in the state of Sao Paulo. DR. LLU?S DONOSO

SINCE 2000, EVERY

Director of the Diagnostic Imaging

chartingpaths/ CHARTING THE IMPACT OF THE WORLD'S ICONIC

EVENTS

THREE YEARRS iITo de JaneDierpoartment, Hospital Cl?nic in HAS BEeEfoNrmHeErLimDperial capital anBdartcheelona

EDUARDO PAES Mayor of

EDUARDO PAES. Graduate in Law from the Law School at the Pontifical Catholic

COUTScIoDuEntSryP'sAsIeNcond biggest ciGtyI,ORViAoNNI CERRI

Update your R?o de Janeiro

University of Rio de Janeiro

is Latin America's premier tSoeucrrisettary for Health, S?o Pauldoeatnadils and win

2000

AdmesstitneartdioancmaitnydinthSeoufitrhstAOmlDoyefmirritecphaciect. oHroosfptihtael

Institute of Raadidoilnognyer for das Clinicas, Schoolcohort

your

2003 London

of Medicine, University de S?o Paulo

2006 Munich 2009 NewYork 2012SSan?tooasnPdias iu6s l0tohkemlasroguetsht

opSfoaSrtanion(NPFPtLr?aMooaRutfUsiIlenoASssPMo)Ar Sof

Economics at IESE

FOLLOW US ON... GMaMIOnnEhleatydRetrmmtHrkDpnbeAp:iahet/riRictert/nDitcwoCogptHntfw:oot/aErIef/wOlISotBtC.OwhfEfaCeRitIcGAteeLbrN.ocEo(c2mfCGoTokPa3muaWao.rU.cmpyetH/OoCboeiieRmnerar-ssK'lRics2/leniSunJ0Woaa1)rl1fl29u.rufo40ei9Bmmrcan13leen6dntnwgold.iiay.hrItnEwgehSahnoeEnirhOsikzeplsiyownomlgauitspttihciooceanfltlyhe

America. It also boasts the world's



longest waterfront garden, the

iese-business-school

Jardines of the SantosGsIhOoVrAeN. NI CERRI. Trained as a doctor at the

LLU?S DONOSO. Gold medal from the Spanish Radhiottlopg:/ic/walwSowc.iyeotuy.IESE

School of Medicine of

Honorary member of the Argenti-

SOURCE: Instituto Brasile?o

S?o PaS?uolPoaulo University. Is

nean Radiological

SPONSORS de Geogreafb?aigygest city in Brazil ancduLrarteinntly president of Estad?stica America. It is the cotuhnetrCy'asncer

Society, Mexican Radiological and

financial center and oneCoofuthnecil at S?o

GinDmPiflloiron20om0f 9ost

important

in

thePwaourllod.State, University

PLATINUM: Ricoh GOLD: Ajuntament de Barcelona

Imaging Society, and image, the Italian Radiological

Millions of inhabitants in 2010

in S?o Paulo.

SILVER: Ermenegildo Zegna / Singapore Airlines

Society, the French Radiological Society

and the German

Radiological

Society.

CHARTING PATHS IN THE FINANCIAL

INDUSTRY AND THE TURBULENT

MACROECONOMIC ENVIRONMENT

THE PATHS OF INNOVATION AND TECHNOLOGY IN THE WORLD OF MEDIA

SANTIAGO FERN?NDEZ VALBUENA CEO of Telef?nica Latin America

FRANCISCO MESQUITA CEO Grupo Estad?o

JORGE NOBREGA Corporate Vice President, Globo

SANTIAGO FERN?NDEZ VALBUENA. Graduated in economics from the Universidad Complutense, Doctor and Masters in Economics at Northeastern University in Boston. Before joining Grupo Telef?nica he was managing director of the Soci?t? G?n?rale Valores and

THE ENERGY SECTOR, CHARTING TRANSFORMATION?

PAULO RICARDO STARK Executive president. Siemens Brazil EDUARDO MART?NEZ ABASCAL Professor in the department of finance at IESE since1992

PAULO RICARDO STARK. Graduated in electrical engineering at the Centro Federal de Educa??o Tecnol?gica do

Paran?. Member, among others, of the Advisory Board of Nokia Siemens Networks and the Advisory Board of the Brazilian Electrical and Electronics Industry Association (ABINEE).

PANKAJ GHEMAWAT. Author of the

GLOBALIZATION CHARTING TRUE "CONNECTEDNESS" ACROSS BORDERS AND

CONTINENTS

PANKAJ GHEMAWAT Professor of Strategic Management at IESE

DANIEL SERVITJE Managing Director of Grupo Bimbo

KEES STORM Chairman of the Board of Directors, AmBev

DANIEL SERVITJE. Graduated in business administration from the Universidad Iberoamericana. MBA from Stanford University. Joined the board of Grupo Bimbo in 1991. In 2011, he was voted "Personality of the Year" by Expansi?n magazine.

Brazil in # 2

4

5

6

8

MIGUEL JORGE Brazil's former minister of

Director of the Stock Exchange in Beta Capital in Madrid.

celebrated book World 3.0, for which he received the 50 Thinkers Book Award, he was also the youngest guru in the list

2, 1... THE COUNTDOWN BEGINS FOR THE world rankings

DIRECT FOREIGN INVESTMENT

INTERNET USERS

ECONOMIC FORECAST 2020/30

POPULATION

EXPORT OF RAW MATERIALS

LAND MASS

TELEPHONE MOBILE

GOLD AND

SIZE OF

LINES

TELEPHONES CASH RESERVES WORKFORCE

GROSS DOMESTIC PRODUCT

industry and external trade

of top thinkers of all times published by The Economist in 2008. He is the author of more than a hundred articles and case studies.

GLOBAL ALUMNI REUNION BRAZIL 2012

Get to Know Brazil

50

32

People

Julio Rodr?guez (PDG '97)

"You Need New Goals to Keep the Thrill Alive"

William F. Baker

Going Out of Print

Edwin Moses

"I Was the Least Likely Person to Become an Olympic Champion"

Sergi Quinto (MBA '98)

The Bargain Machine

52 62

64 70

2

JULY-SEPTEMBER 2012 / no. 126

Alumni Magazine IESE

COVER STORY

painful but necessary reforms

facing up to change

8

Life the class of 2012

united by diversity

IESE Alumni Magazine

72

Life

AMP MUNICH Graduation

Europe's New Leaders

78

AMP Warsaw Graduation

Putting on the Polish

79

Dean visits ASIA

The Eastern Horizon

80

steadfast supporters

25th Annual Meeting of Sponsoring Companies, Chairs and Research Centers 82

WSJ Breakfast Series

Michael Bloomberg,

Erskine Bowles and

Alan Simpson

86

Chapter News

88

You're in the news

90

MBAS RETURN

430 Alumni

Converge on Barcelona

92

final word

Josep T?pies

"To do"

96

JULY-SEPTEMBER 2012 / no. 126

3

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