Facing up to
Dom?nec M el? Mapping the Path to Excellence
Jorge Soley Towards a New Banking Model
126
ALUMNI MAGAZINE
July-September 2012 iese.edu
Morten Olsen Protecting the Few at the Expense of the Many
facing up to
ConT ent s
ideas
Business EthicS
Mapping the Path to Excellence
Dom?nec Mel?
18
Banking Reform
Towards a New Banking Model
Jorge Soley
22
People MBA Programs Graduation
56 Opening the Door
to a New Future
Labor Market Reform
Protecting the Few at
the Expense of the Many
Morten Olsen
26
crossroads
International Conference
MBA Programs: Taking
on the Future
36
Symposium on Ethics,
Business and Society
Global Business and
Universal Values
40
17th International
Case Competition
Nine Schools, One Case Study 42
14th Luxury Goods
Industry Meeting
Social Networks Trace the Future Frontiers of Luxury 44
AGENDA 2012-2013
49
International Advisory Board
Growing Pains
3,
C R O S OS R OI A D S
ACADEMIC SESSIONS AND WORKSHOPS
Sign up
ACADEMIC SESSIONS
EXTEND
3, 2, 1... THE COUNTDOWN BEGINS FOR THE GLOBAL ALUMNI REUNION BRAZIL 2012
Get to know Brazil
A PERFECT COMBINATION: LEnARoNINwG A!ND NETWORKING FROM A TO Z...
The GlobaelrAe lauremmnainRyeouthneiroinntethreisstiyngear is presenting a different and unique program in which, as well as stimulating academic sessions,
there wicllitbiees tahastefraillewsitohfinwSoaorkPsauhloo'pss that will analyze the personal and professional challenges for investing in Brazil. sphere of influence which you can
LEADERS OF CHANGE
The academic program is divided into six panels, each of which will discuss the key issues affecting business and the economy.
YOUR VISIT
Take advantage of your visit to get to
IESE in Latin America
IESE's Latin American community comprises nine associate schools in nine countries
MEXICO IPADE (1967)
Why go to Brazil this year? An intense academic program combined with networking opportunities and cultural activities is a way to immerse yourself in Brazil, a major international economy. The Global Alumni Reunion welcomes everyone from IESE's Latin American community.
19.00h 20.00h 21.00h 22.00h 23.00h 24.00h
1.00h 2.00h 3.00h 4.00h 5.00h 6.00h 7.00h 8.00h 9.00h 10.00h 11.00h 12.00h 13.00h 14.00h 15.00h 16.00h 17.00h 18.00h 19.00h 20.00h 21.00h 22.00h 23.00h 24.00h 1.00h 2.00h 3.00h 4.00h 5.00h 6.00h 7.00h 8.00h 9.00h 10.00h 11.00h 12.00h 13.00h 14.00h 15.00h 16.00h 17.00h 18.00h 19.00h 20.00h 21.00h 22.00h 23.00h 24.00h
visit 19.00h
to
get
to
know
Brazil
better.GERALDO
ALCKMIN
GOVERNOR
RECEPTION AND
OF S?O PAULO
WELCOME
Brasilia
Pal?cio dos Banedfeeidrearnatlecsapital, it has the In thehponreosr eonf bceeinogftthheeonly city built in governtohre a20ntdh mceanytuorry to be declared a of S?o Paulo Unesco Heritage Site.
AFTERNOON
MORNING
16.00 h
8.30 h
GUIDED TOUR OF S?O PAULO
ONLINE
WORKSHOPS "INSIDE BRAZIL" The Barrio Oriental, the Plaza and the
ISE
REGISTER AT Catedral da S? in the city center, the
Investing in Brazil Talent
Morubi districts, the alummunsireeuumnioonf precious Brazilian stones, the financial center, the Municipal
1 NOVSEitMuaBteEdRon the highCPuarrani2?tipNblaOianV, EMBER
Entrepreneurs
Market...
it is the biggest city in the south of the country and one of the richest
in Latin America.
FLIGHT DISCOUNTS BEST OFFERS
AVAILABLE
PROFESSOR EDUARDO MART?NEZ ABASCAL
3 NOVEMBER
Health, technology, energy, finance, globalization and, of course, we couldn't do
without a panel on big events. Leaders, business people, executives and
entrepreneurs will share their views of the present and their vision of the future. There's
no doubt that they will be six panels full of new ideas that, as at all assemblies, will be
inspiring and oriented towards action.
19.00h MASS
21.30 h GALA DINNER
Buffet Torres
know Brazil, the land of opportunities. Add a few days to your visit to Sao Paulo to make trips to other important cities such as Rio de Janeiro (population 6 million) and Curitiba (population 1.7 million). Share the diversity and dynamism of the country that is shaping the third millennium.
Guaruja e third biggest island off the
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BLOG STAY UP
ACADEMIC SESSIONS
GUATEMALA UNIS (1977)
COLOMBIA INALDE (1985)
coast of Sao Paulo, it is a spa that IESE'S GLisO4B.2A7 Lmeters above sea level. ALUMNI REUNION
TO DATE
Sheraton Sao Paulo WTC Hotel
ECUADOR IDE (1992)
Atlantic Ocean
IESE CHAPTERS IN THE WORLD
UNITED KINGDOM
2
UNITED STATES
1
BRAZIL
3
15% of students following the IESE MBA program in Barcelona are Latin Americans
MBA
PER? PAD (1979)
Pacific Ocean
CHILE ESE,
(1999)
BRAZIL 52.709
70.460
2,6
Brasilia
6,3
12.667
Rio de Janeiro
S?o Pau1l,o1
ARGENTINA URUGUAY IAE IEEM
(1978) (1986)
BRASIL ISE (1996)
IESE associated business schools (year founded in brackets)
IASLHTEERLNDAATNINNGUALLYPiracicaba CHARTING PATHS BETWmEaEcANhninimerpyo,rtteaxnttileinsd, ufosotrdiaaln(md feuteall), IN E-HEALTH BARCEanLdOaNgAricAulNtuDral center situated in
MADRID. one of the most productive
regions in the state of Sao Paulo. DR. LLU?S DONOSO
SINCE 2000, EVERY
Director of the Diagnostic Imaging
chartingpaths/ CHARTING THE IMPACT OF THE WORLD'S ICONIC
EVENTS
THREE YEARRS iITo de JaneDierpoartment, Hospital Cl?nic in HAS BEeEfoNrmHeErLimDperial capital anBdartcheelona
EDUARDO PAES Mayor of
EDUARDO PAES. Graduate in Law from the Law School at the Pontifical Catholic
COUTScIoDuEntSryP'sAsIeNcond biggest ciGtyI,ORViAoNNI CERRI
Update your R?o de Janeiro
University of Rio de Janeiro
is Latin America's premier tSoeucrrisettary for Health, S?o Pauldoeatnadils and win
2000
AdmesstitneartdioancmaitnydinthSeoufitrhstAOmlDoyefmirritecphaciect. oHroosfptihtael
Institute of Raadidoilnognyer for das Clinicas, Schoolcohort
your
2003 London
of Medicine, University de S?o Paulo
2006 Munich 2009 NewYork 2012SSan?tooasnPdias iu6s l0tohkemlasroguetsht
opSfoaSrtanion(NPFPtLr?aMooaRutfUsiIlenoASssPMo)Ar Sof
Economics at IESE
FOLLOW US ON... GMaMIOnnEhleatydRetrmmtHrkDpnbeAp:iahet/riRictert/nDitcwoCogptHntfw:oot/aErIef/wOlISotBtC.OwhfEfaCeRitIcGAteeLbrN.ocEo(c2mfCGoTokPa3muaWao.rU.cmpyetH/OoCboeiieRmnerar-ssK'lRics2/leniSunJ0Woaa1)rl1fl29u.rufo40ei9Bmmrcan13leen6dntnwgold.iiay.hrItnEwgehSahnoeEnirhOsikzeplsiyownomlgauitspttihciooceanfltlyhe
America. It also boasts the world's
longest waterfront garden, the
iese-business-school
Jardines of the SantosGsIhOoVrAeN. NI CERRI. Trained as a doctor at the
LLU?S DONOSO. Gold medal from the Spanish Radhiottlopg:/ic/walwSowc.iyeotuy.IESE
School of Medicine of
Honorary member of the Argenti-
SOURCE: Instituto Brasile?o
S?o PaS?uolPoaulo University. Is
nean Radiological
SPONSORS de Geogreafb?aigygest city in Brazil ancduLrarteinntly president of Estad?stica America. It is the cotuhnetrCy'asncer
Society, Mexican Radiological and
financial center and oneCoofuthnecil at S?o
GinDmPiflloiron20om0f 9ost
important
in
thePwaourllod.State, University
PLATINUM: Ricoh GOLD: Ajuntament de Barcelona
Imaging Society, and image, the Italian Radiological
Millions of inhabitants in 2010
in S?o Paulo.
SILVER: Ermenegildo Zegna / Singapore Airlines
Society, the French Radiological Society
and the German
Radiological
Society.
CHARTING PATHS IN THE FINANCIAL
INDUSTRY AND THE TURBULENT
MACROECONOMIC ENVIRONMENT
THE PATHS OF INNOVATION AND TECHNOLOGY IN THE WORLD OF MEDIA
SANTIAGO FERN?NDEZ VALBUENA CEO of Telef?nica Latin America
FRANCISCO MESQUITA CEO Grupo Estad?o
JORGE NOBREGA Corporate Vice President, Globo
SANTIAGO FERN?NDEZ VALBUENA. Graduated in economics from the Universidad Complutense, Doctor and Masters in Economics at Northeastern University in Boston. Before joining Grupo Telef?nica he was managing director of the Soci?t? G?n?rale Valores and
THE ENERGY SECTOR, CHARTING TRANSFORMATION?
PAULO RICARDO STARK Executive president. Siemens Brazil EDUARDO MART?NEZ ABASCAL Professor in the department of finance at IESE since1992
PAULO RICARDO STARK. Graduated in electrical engineering at the Centro Federal de Educa??o Tecnol?gica do
Paran?. Member, among others, of the Advisory Board of Nokia Siemens Networks and the Advisory Board of the Brazilian Electrical and Electronics Industry Association (ABINEE).
PANKAJ GHEMAWAT. Author of the
GLOBALIZATION CHARTING TRUE "CONNECTEDNESS" ACROSS BORDERS AND
CONTINENTS
PANKAJ GHEMAWAT Professor of Strategic Management at IESE
DANIEL SERVITJE Managing Director of Grupo Bimbo
KEES STORM Chairman of the Board of Directors, AmBev
DANIEL SERVITJE. Graduated in business administration from the Universidad Iberoamericana. MBA from Stanford University. Joined the board of Grupo Bimbo in 1991. In 2011, he was voted "Personality of the Year" by Expansi?n magazine.
Brazil in # 2
4
5
6
8
MIGUEL JORGE Brazil's former minister of
Director of the Stock Exchange in Beta Capital in Madrid.
celebrated book World 3.0, for which he received the 50 Thinkers Book Award, he was also the youngest guru in the list
2, 1... THE COUNTDOWN BEGINS FOR THE world rankings
DIRECT FOREIGN INVESTMENT
INTERNET USERS
ECONOMIC FORECAST 2020/30
POPULATION
EXPORT OF RAW MATERIALS
LAND MASS
TELEPHONE MOBILE
GOLD AND
SIZE OF
LINES
TELEPHONES CASH RESERVES WORKFORCE
GROSS DOMESTIC PRODUCT
industry and external trade
of top thinkers of all times published by The Economist in 2008. He is the author of more than a hundred articles and case studies.
GLOBAL ALUMNI REUNION BRAZIL 2012
Get to Know Brazil
50
32
People
Julio Rodr?guez (PDG '97)
"You Need New Goals to Keep the Thrill Alive"
William F. Baker
Going Out of Print
Edwin Moses
"I Was the Least Likely Person to Become an Olympic Champion"
Sergi Quinto (MBA '98)
The Bargain Machine
52 62
64 70
2
JULY-SEPTEMBER 2012 / no. 126
Alumni Magazine IESE
COVER STORY
painful but necessary reforms
facing up to change
8
Life the class of 2012
united by diversity
IESE Alumni Magazine
72
Life
AMP MUNICH Graduation
Europe's New Leaders
78
AMP Warsaw Graduation
Putting on the Polish
79
Dean visits ASIA
The Eastern Horizon
80
steadfast supporters
25th Annual Meeting of Sponsoring Companies, Chairs and Research Centers 82
WSJ Breakfast Series
Michael Bloomberg,
Erskine Bowles and
Alan Simpson
86
Chapter News
88
You're in the news
90
MBAS RETURN
430 Alumni
Converge on Barcelona
92
final word
Josep T?pies
"To do"
96
JULY-SEPTEMBER 2012 / no. 126
3
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