INNOVATION BEFORE THE “NEW NORMAL”
[Pages:35]2019 New Product Pacesetters
INNOVATION BEFORE THE "NEW NORMAL"
Joan Driggs and Larry Levin June 2020
Today's Presenters
JOAN DRIGGS Vice President Thought Leadership
LARRY LEVIN EVP, Market and Shopper Intelligence
New Product Pacesetters is developed with tremendous input from IRI colleagues: Ryan Stredney, Senior PR Analyst, Marketing and Claudia Burgos, Client Insights
?2020 Information Resources Inc. (IRI). Confidential and Proprietary.
2
Today's Discussion
1 ? 25th Anniversary Pacesetters 2 ? Big is Back 3 ? From Specialty to Mass 4 ? Telling the Story 5 ? Who is Buying What, and Why 6 ? Strategy Success 7 ? Pacesetter Scorecard
?2020 Information Resources Inc. (IRI). Confidential and Proprietary.
3
25th Anniversary New Product Pacesetters
? 25 years of IRI tracking new product innovation
? Identifying the successes of today (New Product Pacesetters) and tomorrow (Rising Stars)
? Future insights based on historical data to invent and reinvent categories
? Ultimate benchmark in successful innovation
?2020 Information Resources Inc. (IRI). Confidential and Proprietary.
4
New Product Pacesetters Criteria
STNtoatiaepnhrtiwt3Fna31sFY0itE0Nr0&aoe%tsxC%0rheaBtNi+oewsrEBYeD-matxD1CreiwinPntapisalCesdrognltrCoetnorcdNriBdiatdmkibneboutLreuepdaounca2dtlgnnt-tu0ieTFiosBodn1othYonrric9neoeyahindanrerds-1
?2020 Information Resources Inc. (IRI). Confidential and Proprietary.
5
Big is Back: Blockbuster
Rebound in 2019
The Impact of $100MM+ Launches is Clearly Accentuated in
2019's Dollar Share
2018
2%
11%
5%
7%
17%
20%
15%
24% 33%
66%
2019
5% 4% 9% 33%
8% 14%
25%
22%
58%
$100+ $60-$100 $40-$60 $20-$40 ................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.