CHAPTER Defining Culture 1 and Identities - SAGE Publications

CHAPTER

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FOCUS QUESTIONS

? In general, how does culture provide for humans?

? What are the meanings of the terms culture, subculture, ethnicity, co-culture, subculture, subgroup, and race?

? What are some of the major issues in today's cultural contact zones?

Defining Culture and Identities

Regulators of Human Life And Identity Culture Nineteenth-Century Definition Today's Definition Cultures Within Cultures Subculture Economic or Social Class Ethnicity Co-Culture Case Study: American Indians Subgroup Definition Deviant Label Temporality "Wannabe" Behavior

Race and Skin Color The Concept of Race Identity and Race

The Contact Zone Today's Contact Zone Challenges Ethnic and Religious Conflict Role of Women Technology Migration Environmental Sustainability

Summary Discussion Questions Key Terms Note Readings Student Study Site

CHAPTER 1 Defining Culture and Identities

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Today about 7 billion people live on Earth, and no two of them alike. People can be small

and large and in many colors. We wear different clothes and have different ideas of beauty. Many of us believe in one God,1 others believe in many, and still others believe in none. Some people are rich and many are desperately poor. Have you ever considered why there's not one human culture rather than many cultures? Biologists Rebecca Cann, Mark Stoneking, and Allan C. Wilson (1987) studied genetic material from women around the world and contend that all humans alive today share genetic material from a woman who lived some 200,000 years ago in sub-Saharan Africa. Their African "Eve" conclusion may be supported by linguistic observations. Cavalli-Sforza, Piazza, Menozzi, and Mountain (1988) have shown that considerable similarity exists between Cann's tree of genetic relationships and the tree of language groups, which hypothesizes that all the world's languages can be traced to Africa.

Languages that are the most different from other languages today can be found in Africa. This may suggest that they are older. Africa's Khoisan languages, such as that of the !Kung San, use a clicking sound, which is denoted in writing with an exclamation point. Such evidence, along with genetic evidence, suggests that all of us alive today share ancestry from one group in Africa. How then did diverse cultures develop?

Climate changes or some other pressure led to migrations out of Africa. The first may have been along the coastline of southern Asia through southern India into Australia. The second wave may have traveled to the Middle East, and from there, one branch went to India and a second to China. Those who left the Middle East for Europe may have actually traveled first through Central Asia and then throughout the world to other parts of Asia, Russia, the Americas, and Europe (Wells, 2002).

Centuries of geographical separation were concurrent with the development of diverse ways of interpreting the world and the environment and relating to other peoples. Neuroscientist Antonio Damasio (2010) contends that our world, our environment, is so complex and so varied on the planet that social networks and cultures developed to regulate life so that we could survive. For much of the latter part of the 20th century, the dominant worldview was us versus them. Failures of political leadership led to two world wars and many regional wars. Today's challenges in the contact zone where cultures interact are identified as ethnic and religious conflict, the changing role of women, technology, migration, and environmental sustainability.

REGULATORS OF HUMAN LIFE AND IDENTITY

As Damasio suggests, culture is a regulator of human life and identity. That regulatory function extends to cultures within cultures, which we will study as subcultures, co-cultures, and subgroups.

Culture

Cultures provide diverse ways of interpreting the environment and the world, as well as relating to other peoples. To recognize that other peoples can see the world differently is one thing. To view their interpretations as less perfect that ours is another.

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PART 1CULTURE AS CONTEXT FOR COMMUNICATION

This can be seen in the evolution of the connotative meaning of the word barbarian from its initial use in the Greek of Herodotus to its meaning in contemporary English (Cole, 1996). To better understand the origins of hostilities between the Greeks and the Persians, Herodotus visited neighboring non-Greek societies to learn their belief systems, arts, and everyday practices. He called these non-Greek societies "barbarian," a word in Greek in his time that meant people whose language, religion, ways of life, and customs differed from those of the Greeks. Initially, barbarian meant different from what was Greek.

Later, the Greeks began to use the word to mean "outlandish, rude, or brutal." When the word was incorporated into Latin, it came to mean "uncivilized" or "uncultured." The Oxford English Dictionary gives the contemporary definition as "a rude, wild, uncivilized person," but acknowledges the original meaning was "one whose language and customs differ from the speaker's."

Nineteenth-Century Definition

In the 19th century, the term culture was commonly used as a synonym for Western civilization. The British anthropologist Sir Edward B. Tylor (1871) popularized the idea that all societies pass through developmental stages, beginning with "savagery," progressing to "barbarism," and culminating in Western "civilization." It's easy to see that such a definition assumes that Western cultures were considered superior. Both Western cultures, beginning with ancient Greece, and Eastern cultures, most notably imperial China, believed that their own way of life was superior. The study of multiple cultures without imposing the belief that Western culture was the ultimate goal was slow to develop.

Today's Definition

Cultures are not synonymous with countries. Cultures do not respect political boundaries. Border cities such as Ju?rez, El Paso, Tijuana, and San Diego can develop cultures that in some ways are not like Mexico or the United States. For example, major stores in U.S. border cities routinely accept Mexican currency.

In this text, culture refers to the following:

?? A community or population sufficiently large enough to be self-sustaining; that is, large enough to produce new generations of members without relying on outside people.

?? The totality of that group's thought, experiences, and patterns of behavior and its concepts, values, and assumptions about life that guide behavior and how those evolve with contact with other cultures. Hofstede (1994) classified these elements of culture into four categories: symbols, rituals, values, and heroes. Symbols refer to verbal and nonverbal language. Rituals are the socially essential collective activities within a culture. Values are the feelings not open for discussion within a culture about what is good or bad, beautiful or ugly, normal or abnormal, which are present in a majority of the members of a culture, or at least in those who occupy pivotal positions. Heroes are the real or imaginary people who serve as behavior models within a culture. A culture's heroes are expressed in the culture's myths, which can be the subject of novels and other forms of literature (Rushing & Frentz, 1978). Janice Hocker Rushing (1983) has argued, for example, that an enduring myth in U.S. culture, as seen in films, is the rugged individualist cowboy of the American West.

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FOCUS ON CULTURE 1.1

Personalizing the Concept

Let's try to develop a personal feeling for what is meant by the term culture. I will assume you have a sister, brother, or very close childhood friend. I would like you to think back to your relationship with that sibling or friend. Probably, you remember how natural and spontaneous your relationship was. Your worlds of experience were so similar; you shared problems and pleasures; you disagreed and even fought, but that didn't mean you couldn't put that behind you because you both knew in some way that you belonged together. Now let's imagine that your sibling or friend had to leave you for an extended period. Perhaps your sister studied abroad for a year or your brother entered the military and served overseas. For some time, you were separated. Time brought you back together again, but you recognized that your relationship had forever changed because of the different experiences you had had during that separation. You still had years of common experiences and memories to reinforce your relationship, but sometimes differences cropped up from your time apart--small differences, but differences nonetheless--that led you both to know that you were more separate than you had been before. During the time your sister studied abroad, she likely acquired new vocabulary, new tastes, and new ideas about values. She uses a foreign-sounding word in casual conversation; she now enjoys fast food or hates packaged food; she now has strong feelings about politics. Of course, these are small things, but they somehow remind you that you don't share as much as you had in the past. During the time of your separation, each of you had different experiences and challenges and had somehow been changed by those experiences and challenges. In a very simple way, this experience can be the beginning point of understanding what is meant today by the term culture. Even so, it illustrates only one aspect of the word's definition-- shared experiences.

?? The process of social transmission of these thoughts and behaviors from birth in the family and schools over the course of generations.

?? Members who consciously identify themselves with that group. Collier and Thomas (1988) describe this as cultural identity, or the identification with and perceived acceptance into a group that has a shared system of symbols and meanings as well as norms for conduct. What does knowing an individual's cultural identity tell you about that individual? If you assume that the individual is like everyone else in that culture, you have stereotyped all the many, various people in that culture into one mold. You know that you are different from others in your culture. Other cultures are as diverse. The diversity within cultures probably exceeds the differences between cultures. So just knowing one person's cultural identity doesn't provide complete or reliable information about that person. Knowing another's cultural identity does, however, help you understand the opportunities and challenges that each individual in that culture had to deal with.

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PART 1CULTURE AS CONTEXT FOR COMMUNICATION

As Collier and Thomas suggest each of us has a cultural identity. That identity may or may not be the same as citizenship in one of the world's 200-some countries. Consider for a moment where you learned your symbols, rituals, values, and myths.

We can have no direct knowledge of a culture other than our own. Our experience with and knowledge of other cultures are limited by the perceptual bias of our own culture. An adult Canadian will never fully understand the experience of growing up an Australian. To begin to understand a culture, you need to understand all the experiences that guide its individual members through life. That includes language and gestures; personal appearance and social relationships; religion, philosophy, and values; courtship, marriage, and family customs; food and recreation; work and government; education and communication systems; health, transportation, and government systems; and economic systems. Think of culture as everything you would need to know and do so as not to stand out as a "stranger" in a foreign land. Culture is not a genetic trait. All these cultural elements are learned through interaction with others in the culture (see Focus on Culture 1.1).

Can there be a more critical time to study intercultural communication? Intercultural communication refers not only to the communication between individuals of diverse cultural identities but also to the communication between diverse groups. This text focuses on two equally important aspects of improving intercultural communication: first, that your effectiveness as an intercultural communicator is in part a function of your knowledge of other peoples and their cultures and, second, that as you learn more about other people from various cultures, you also discover more about yourself. This results in an appreciation and tolerance of diversity among people and makes you a more competent communicator in multicultural settings.

Cultures Within Cultures

Just as culture is a regulator of human life and identity, so can cultures within cultures be. Now let's look at the definitions of the terms subculture, ethnicity, and co-culture as attempts to identify groups that are cultures but that exist within another culture.

Subculture

Complex societies such as the United States are made up of a large number of groups with which people identify and from which are derived distinctive values and norms and rules for behavior. These groups have been labeled subcultures. A subculture resembles a culture in that it usually encompasses a relatively large number of people and represents the accumulation of generations of human striving. However, subcultures have some important differences. They exist within dominant cultures and are often based on economic or social class, ethnicity, or geographic region.

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FOCUS ON CULTURE 1.2

Superstitions

Some cultural customs are often labeled as superstitions. They are the practices

believed to influence the course of events. Whether it is rubbing a rabbit's foot for luck

or not numbering the 13th floor in a building, these practices are part of one's cultural

identification. We may not follow them, but we recognize them. For example, in

Mexican pulquerias, saloons where people gather to drink pulque, a distillate of cactus,

it's considered good fortune to get the worm in your cup.

In Japan, you may see a maneki neko, or "beckoning cat"

figurine, with its front paw raised. The beckoning gesture

brings customers into stores and good luck and fortune into

homes.

In China, sounds and figures reflect good fortune. The

phonetic sound of eight, baat in Cantonese and between pa

and ba in Mandarin, is similar to faat, meaning prosperity.

The number 8, then, is the most fortuitous of numbers, por-

tending prosperity. The date and time of the 2008 Olympics'

opening ceremony on August 8 had as many eights as pos-

sible (8:08:08 p.m., August 8, 2008). In Hong Kong, a

license plate with the number 8 is quite valuable. But the

number 4 can be read as shi, which is a homophone for

death, so hospitals may not have a Room 4. Some Chinese

would avoid buying a house with a street address with the

number 4.

Beckoning cat

Superstitions are only a small part of culture but certainly an interesting part. Culture, then, refers to the total-

ity of a people's socially transmitted products of work and

thought. All these elements are interrelated like a tangled root system. Pull on one, the others move.

Change one, the others must change.

10 PART 1CULTURE AS CONTEXT FOR COMMUNICATION

FOCUS ON THEORY 1.1

Read the following court transcript (Liberman, 1981) and assess how successful you think the communication was. Magistrate: Can you read and write? Defendant: Yes. Magistrate: Can you sign your name? Defendant: Yes. Magistrate: Did you say you cannot read? Defendant: Hm. Magistrate: Can you read or not? Defendant: No. Magistrate: [Reads statement.] Do you recall making that statement? Defendant: Yes. Magistrate: Is there anything else you want to add to the statement? Defendant: [No answer.] Magistrate: Did you want to say anything else? Defendant: No. Magistrate: Is there anything in the statement you want to change? Defendant: No. Magistrate: [Reads a second statement.] Do you recall making that statement? Defendant: Yes. Magistrate: Do you wish to add to the statement? Defendant: No. Magistrate: Do you want to alter the statement in any way? Defendant: [Slight nod.] Magistrate: What do you want to alter? Defendant: [No answer.] Magistrate: Do you want to change the statement? Defendant: No.

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Of course, it is doubtful that the defendant understands the proceedings. On the basis of this exchange, we also could raise doubts about the defendant's "statement." If I told you the defendant was an Aboriginal in Australia, could you say more about the interaction? How you attempt to answer that question illustrates two major approaches to intercultural communication.

If you examined the transcript in detail to locate the problems the defendant and the magistrate had in their exchange, your approach was ethnographic. If you asked for information about Aboriginals and the Australian legal system, your analysis would be called a cultural studies approach.

Ethnography is the direct observation, reporting, and evaluation of the customary behavior of a culture. Ideally, ethnography requires an extended period of residence and study in a community. The ethnographer knows the language of the group, participates in some of the group's activities, and uses a variety of observational and recording techniques. In a sense, the accounts of 15th-century explorers of the unfamiliar cultural practices they encountered were primitive ethnographies.

Modern ethnography tries to avoid questionnaires and formal interviews in artificial settings; observation in natural settings is preferred. The objective is an analysis of cultural patterns to develop a grammar or theory of the rules for appropriate cultural behaviors.

An ethnographic approach to understanding the dialogue between the magistrate and the defendant would use the perspective of the parties themselves to analyze the problems that each faces in the attempt to communicate. Thus, it appears that the Aboriginal defendant is engaged in a strategy of giving the answers "Yes," "No," or "Hm" that will best placate the magistrate (Liberman, 1990a).

A cultural studies approach attempts to develop an ideal personification of the culture, and then that ideal is used to explain the actions of individuals in the culture. For example, using the cultural approach, it would be important to know that the Aboriginal people began arriving on the Australian continent from Southeast Asia 40,000 years before North and South America were inhabited and that it wasn't until 1788 that 11 ships arrived carrying a cargo of human prisoners to begin a new British colony by taking control of the land. Liberman (1990b) describes the unique form of public discourse that evolved among the isolated Aboriginal people of central Australia: Consensus must be preserved through such strategies as unassertiveness, avoidance of direct argumentation, deferral of topics that would produce disharmony, and serial summaries so that the people think together and "speak with one voice." If any dissension is sensed, there are no attempts to force a decision, and the discussion is abandoned. Western European discourse style is direct, confrontational, and individualistic. Thus, it can be said that the Aboriginal defendant in the example finds it difficult to communicate a defense by opposing what has been said and rather frequently concurs with any statement made to him (Liberman, 1990b). The ethnographic and cultural approaches are complementary and together can help our understanding of breakdowns in intercultural communication.

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