The Demographics of Craft Beer Lovers - Brewers Association
The Demographics of Craft Beer Lovers
Bart Watson Chief Economist Brewers Association bart@ @BrewersStats
Agenda
? What we knew ? What we know
now
What We Knew, Circa 2001
Median Lover: ? Male ? Age 39 ? White ? High education ? Relatively high
income ? Geographically
concentrated
How the World Has Changed
? Craft Beer's Journey
?Geographically
? Almost 75% of legal drinking age (LDA) adults live within 10 miles of a brewery
?Economically
? Market penetration (11%?)
?Demographically
What We Know Now
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