Brands Matter in B2B Markets - SAIGlobal

Customers buy in a blink: Malcolm Gladwell's best-selling book Blink: The Power of Thinking Without Thinking asserts that customers make most buying decisions (and the best choices) by relying on their two-second first impressions (or their "adaptive unconsciousness") versus a long, drawn-out process involving lots of rational yet extraneous ... ................
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