Client Objective - Global

[Pages:2]Client Objective

The Global activity ran on LBC and sat alongside podcast activity.

Did it work?

+100% 71%

For more information, contact the Global insight team, insight@

41%

Source: Differentology research, 2020

Research methodology

Isolating the campaign impact

Sample Group

Control Test Test Recall

Listeners

To campaign stations

Brand awareness

(Base ? All respondents. Control (200), Test (350), Test Recall (141) Prompted Awareness

Benchmark +100% lift (n=x campaigns)

+33%

+100%

21%

28%

42%

Brand image

Brand consideration

Call to action

Advertising

41%

Benchmark

25%

For more information, contact the Global insight team, insight@

24% 51%

+207%

26%

+135%

61%

15%

46%

Control

+113%

Radio

Significant uplift (95% level)

Control Test Test Recall

38%

51%

71%

Over half

Over half the Control group plan to take some form

of action

80%

Of test recall plan to take some form of

action

Source: Differentology research, 2020

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download