DIGITAL MARKETING QUESTIONNAIRE-2019-2

[Pages:5]DIGITAL MARKETING QUESTIONNAIRE

This printable worksheet will help you gather ideas and answer questions at a time that's convenient for you. The more complete this form is (or the better you convey your project requirements), the better the marketing results will be!

Full Name: ___________________________ Company Name: __________________________ Email: _______________________________________ Phone: _______________________ Address: _______________________________________ City: _______________________ State: _________________________ Zip Code: _____________________

> Google search engine marketing campaigns that target customers in your niche, placing your business website at the top of the page and charging your ad spend account per click. We can either setup a new PPC campaign for your business, take over a campaign that has already been setup, or even just help you build and setup a campaign for you to manage on your own.

Need PPC (Pay-Per-Click) Management?

Yes

No If yes, continue to PPC questions below.

Are you new to PPC marketing or interested in PPC restructuring?

New

Restructure

Neither

Do you just want us to build/setup a PPC campaign for you to manage on your own?

Yes

No

What's your monthly budget in ad spend? ______________________________________________

Do you need any landing pages created for PPC marketing?

Yes

No

Unsure

Are you interested in retargeting customers who don't convert the first time? Yes

No

Unsure

If interested in retargeting, what's you monthly budget in ad spend? ____________________________

> This is all of the popular places your business might be listed on the internet. Do you need help figuring out if your business is correctly listed in all of the various directories? We scour the internet and can find exactly where you stand, delivering a report with these details!

Need a Local Listings Audit?

Yes

No

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> Building off of the Local Listings Audit, in this service we include the Local Listings Audit and then ensure that your business is correctly listed in the best directories. From there we enhance listings with photos and videos with high authority links, and round out your business profile by getting you awesome social listings on social media sites.

Need a Local SEO?

Yes

No

Unsure

> In this custom service, writers with Small Bee create original, relevant content around your subject matter, post to authoritative sources and then build links back to your site.

Need SEO Link Building Service?

Yes

No If yes, continue to SEO link building questions below.

What keyword(s) and URL(s) do you want to rank for?

Keyword(s): ______________________ Web page 1: _________________________________

Keyword(s): ______________________ Web page 2: _________________________________

Keyword(s): ______________________ Web page 3: _________________________________

> This service gets high quality, relevant links to your site to help boost your website rankings and get more traffic to your site. We do manual outreach to high quality sites, secure a guest posting spot, craft a unique article with your links and place it on a site with links back to your website. This service boosts your website authority.

Need Guest Post/Blogger Service?

Yes

No If yes, continue to Guest Post questions below.

What is the anchor text for the link (the highlighted text link): _________________________________

What URL do you want to drive traffic to? ______________________________________________

> There is no easier way to get great articles posted to your blog, on your schedule. You no longer have to come up with ideas, contract writers, or go through the editing process. We offer blog writing service that provides highly relevant, researched, professionally written content to your blog as an ala-carte or monthly service, based on your needs. Small Bee makes this a totally hands-free experience!

Need Fully Managed Blog Writing Service? Yes No If yes, continue to Blog Writing questions below.

Are you interested in ala-carte service or a monthly plan?

Ala-Carte

Monthly Plan

If you'd like a monthly plan, how many blog posts would you like posted to your blog per month? __________

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What topic(s) do you want us to blog about on your site?

Topic(s): ___________________________________________________________________

> With this service, we turn your existing blog post into a short, conversational video. You can use these videos to grow your YouTube channel and publish on your blog to enhance the post! In detail, this service entails your blog post being transformed into a video script, a professional talking head reads the script (choose male or female), professional but stock images and video footage are used to enhance the video, we include your callto-action at the end of the video and you get a HD quality video that is 2-4 minutes in length.

Want to upgrade your blog post with a VIDEO?

Yes No

> In this plan you get a fully managed solution that combines our expertise, a powerful SEO strategy, link and premium content building. Our SEO strategy includes maximizing current rankings by identifying terms that you're already ranking for and then push those terms up with a diversified, safe, link building strategy to get you quick increases in traffic. Then, we use advanced competitive research to find what you're missing (high volume, low competition, valuable keywords) and built out well-researched content with our blogger service. By combining both strategies we are able to achieve awesome boosts in targeted traffic. This is a 100% customized strategy. There are no cookie-cutter campaigns here. Every single fully-managed SEO campaign is researched, planned, and customized for you, your goals, and your website. Recommended 3-month commitment.

Need Fully Managed SEO Service?

Yes No If yes, continue to SEO Management questions below.

What are the main products/services you want your website to advertise? ________________________

_________________________________________________________________________

Please describe your business: _____________________________________________________

_________________________________________________________________________

What makes you different than your competition? ________________________________________

_________________________________________________________________________

> Get a high-quality press release with 500 words written by a professional. Up to 3 links/3 keywords can be included in the article. We get your approval before the press release is distributed to 100+ high quality authority news outlets.

Need a Press Release Written?

Yes No If yes, continue to Press Release questions below.

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What do you want your press release to be about? (We recommend keeping the press release focused on one primary topic but can conclude with a few extra details about your business or specialties.): ____________

_________________________________________________________________________

You can choose up to 3 web pages to highlight: __________________________________________

You can choose up to 3 keywords to highlight: ___________________________________________

> Don't have time to manage your own social media accounts? Don't have the budget to hire an employee to manage your social media accounts? This is a great service to keep your business active on social media.

How It Works: 1. Give us your topic inputs and brand personality and that's it. We'll go to work researching your niche and we'll come up with ideas for awesome social media posts that your audience is waiting to consume. 2. We'll need pictures of your work with project details to post to social media. 3. Then our team will take your approved topics and share topic-related news 50% of the time, craft wellwritten posts and share photos of work that your audience will love 30% of the time, and 20% of posts should be to humanize your brand (show your brand personality and humor, if applicable). With your permission, we handle the entire process for a totally hands-free experience.

Need Social Media Management?

Yes No If yes, continue to Social Media questions below.

How many posts to Facebook do you want per week? ______________________________________

Do you want Small Bee to monitor and reply to comments/questions on Facebook**?

Yes No

Do you have monthly budget to boost popular FB posts? Yes No If yes, how much? _____ / mo.

What other platforms are you interested in posting to, and how often? ___________________________

_________________________________________________________________________

Please note: *Posting to Instagram and Pinterest require customer to supply Small Bee with images of work, products or other photos of interest to display, along with a brief description (if available/applicable). **Notify Small Bee on how you want comments or questions responded to (direct them to call/email your office, send them to your quote web page, etc.).

You won't get a business review if you don't ask! So what are you waiting for? Small Bee offers a beeautiful review management system that allows you to invite your customers, by email and text, to review your business after providing a sale or service.

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Upon completing a sale or job, input your customer's information into the review request system, and the rest is automated! You get to decide which websites the customer can be directed to leave a review. If you need more reviews on Google, Facebook, BBB or even industry specific sites (Houzz, OpenTable, ZocDoc, AutoMD, etc), that's where the review system would send customers to leave a review. A neat rotating banner of your 5star reviews would also be displayed on your Small Bee designed website!

Need Business Review Management System?

Yes No If yes, continue questions below.

Which sites are you needing more reviews on (i.e. Google, Facebook, Houzz, etc.)? ___________________

_________________________________________________________________________

> Small Bee offers various options for video marketing. Depending on your business needs, we offer everything from logo introductions that you can include with your in-house made videos, video slideshows of photos featuring customer provided images, basic promotional videos using non-exclusive content, and as seen above, blog videos. For Chicago based clients only, we have a suburb recommendation for high quality custom video production and editing (owner interviews, business introductions, product advertising, commercials and more).

Need Video Marketing Services?

Yes

No If yes, continue to Video Marketing questions below.

What video marketing service listed above interests you (logo introduction video, video slideshow of photos, basic promotional video using non-exclusive content, blog video, or custom video production), list all that apply:

_________________________________________________________________________

> Are you interested in bundling services? We offer custom bundled packages and package pricing in 3-month blocks. You can bundle services for quarter-year, half-year or full-year and see savings over purchasing alacarte.

Are you interested in bundling services?

Yes, in a 3-month term

Yes, in a 6-month term

Yes, in a 1-year term

No

Which services are you looking to bundle?

PPC advertising management Guest Post/Blogger outreach

Local Listings auditing

Fully managed blog writing

Local SEO

Blog Video service

SEO link building service

Fully managed SEO service

Press Release Distribution Social Media management Business Review Management Video Marketing

What is your total budget each month? _______________ For the package term? _______________

Please email this completed worksheet to sales@. A quote or proposal/invoice will follow!

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