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2021National Wear Red Day and American Heart MonthImage by Alexandru Acea on UnsplashCommunication Tools and Resources for Partners from the Heart Disease, Stroke, and Diabetes Prevention Unit at the Washington State Department of HealthContents:Background & HYPERLINK \l "objectivesoutcome" ObjectivesTalking PointsSocial MediaDepartment of Health and National ResourcesPhotos, Images & VideosSample ProductsEvaluation IdeasContacts and AssistanceBackgroundFebruary is American Heart Month and since 2004, the first Friday in February is recognized as National Wear Red Day. In 2021, National Wear Red Day falls on February 5. Initially, National Wear Red Day was created to raise awareness of the risk of heart disease in women, who underestimate their risk of cardiovascular disease, thinking it only impacts men.Progress has been made in raising women’s awareness of their own risks of heart disease and the specific symptoms of heart attack in women that may differ from men’s symptoms. Now well-known, National Wear Red Day and American Heart Month provide a platform for communication with all groups about heart health.Even during our current pandemic, heart disease and stroke combined are leading causes of death in Washington State and the nation. This year, the Department of Health is using American Heart Month as an opportunity to highlight a recently developed tool for promoting healthy behaviors called “Great 8.” Great 8 is available in 3 formats – a new mobile-friendly version, a 1-page PDF, and an 8-page PDF. Each version is available in 27 of the languages commonly spoken in Washington State. See page 8 for more.Limited health literacy poses barriers to heart disease and stroke prevention and treatment. According to the American Heart Association, health literacy is essential for navigating the health care system, using medication effectively and improving heart-healthy behaviors. Conversations about cardiovascular disease prevention between patients and healthcare team members, including community health workers, can increase health literacy and decrease the incidence of heart attacks and strokes. Objectives & Desired OutcomeIn order to raise awareness about the importance of preventing and managing high blood pressure and high blood cholesterol, the purpose of this document is to:Promote communication tools to reduce health literacy barriers – Great 8 (see page 8);Capitalize on more than 15 years of awareness-raising activities to promote new heart health messages; and,Amplify national messaging that promote heart health.While we may not be able to easily measure the ultimate impact of this work, we can measure our communication and approximate its reach.We aim to use American Heart Month and National Wear Red Day as platforms for promoting materials created by national partners and highlight new tools available in 27 languages to reduce barriers to conversations about cardiovascular health. HYPERLINK \l "_top" back to topTalking PointsAll Audiences:February is American Heart Month and Friday, February 5, 2021 is National Wear Red Day.American Heart Month and National Wear Red Day remind us to take actions to protect our heart health. When we protect our hearts, we care for our cardiovascular health. People of any age can take actions to protect their heart and brain from cardiovascular disease.Cardiovascular disease leads to heart disease and stroke, which are leading causes of death in Washington and the nation.It may have been a while since you’ve been seen, but your health care provider wants to hear from you! They can help you know your risk for heart attack and stroke, as well as make a plan to lower your risk.Your health care provider may recommend tests to better know where you stand and, based on the “big picture” of your individual test results, give you tailored recommendations.There are people, such as Community Health Workers, Community Health Representatives, and Promotoras, who can support you in making lifestyle changes to lower your risk of heart attack and stroke, and provide support for people who have had a heart attack or stroke.Your community has resources to help you know and manage your blood pressure and cholesterol, and other factors that contribute to your heart disease risk.For Health Care Team Members – including Community Health Workers:There are 8 basic things people can do to lower their risks. We call these the “Great 8” and you can find resources on these in English, Spanish, and 25 other languages. Mobile-friendly versions are available for all languages. The “Great 8” Healthy Heart Behaviors are: ? Be Active ? Eat Well ? Practice Wellness ? Check Your Blood Pressure ? Understand Your Blood Sugar Numbers ? Know Your Cholesterol Levels ? Steer Clear of Smoking and Vaping ? Follow Your Doctor’s Recommendations.Health Care Providers, Community Health Workers and Representatives, Pharmacists, and Community Health Educators can access Great 8 materials for free in English, Spanish, and 25 other languages spoken by Washington residents. (see page 8)HYPERLINK \l "_top"back to topSocial Media SitesHashtags#WearRedDay #HeartMonth #AmericanHeartMonth #GoRedForWomen #OurHeartsDepartment of HealthMain page: Facebook: Twitter: Instagram: You can also look to national partners’ social media sites to copy or share posts that fit your organization’s needs. American Heart AssociationGo Red for Women/Wear Red Day website: Facebook: Twitter: Instagram: Diabetes by Heart (with the American Diabetes Association): The Heart TruthSponsored by the National Heart, Lung, and Blood Institute, National Institutes of HealthNational Heart, Lung, and Blood Institute American Heart Month website: #OurHearts Movement: Facebook: : Pinterest: Million HeartsCo-led by the Centers for Disease Control and Prevention (CDC) and the Centers for Medicare & Medicaid Services (CMS)Million Hearts website: : : back to topSample Social Media MessagesDatePostChannelFri, Jan 29Who’s already planning their outfit for #WearRedDay next week! Whether it’s a ruby romper or a magenta mask, let’s make some room for maroon and #goREDwa! @americanheartWA #goredforwomenFB, Twitter, InstagramMon, Feb 1February is #HeartMonth! While we are isolated due to #COVID19, it is still important to take care of #OurHearts. In Washington, heart disease is the second leading cause of death. Here are some ways to reduce our risk: , Twitter, InstagramThurs, Feb 4Roll out the red carpet, #WearRedDay is tomorrow! #goREDwa @americanheartWA #goredforwomen ORAre you red-y? #WearRedDay is tomorrow! #goREDwa @americanheartWA #goredforwomenFB, Twitter, InstagramFeb 5 During #HeartMonth, remind yourself of the symptoms of a heart attack or stroke. Even with hospitals strained with #COVID19, still call 911 at the first sign of symptoms. @americanheartWA , Twitter, InstagramStudies have shown that self-care and relationships benefit #OurHearts. Although #COVID19 has made it difficult, reach out to a friend or family member today as a way to protect each other’s heart health. #HeartMonthFB, Twitter, InstagramSocial Media ImagesNational Wear Red Day American Heart MonthThe images below are samples, many more are found at this link: of Health ResourcesThe “Great 8” is the name of a project designed to improve health communications around preventing heart disease and stroke. Experience and information gathered in the previous five years of Department of Health’s Heart Disease, Stroke, and Diabetes Prevention Program’s working with Community Health Workers and non-physician team members informed and shaped the development of Great 8. We created Great 8 to build upon the communication skills of health educators, community health workers, and other health care team members. Great 8 can help increase health literacy around cardiovascular disease prevention and management among populations with low health literacy and limited English proficiency.View Great 8 materials in English, Spanish, and 25 other languages spoken in Washington State here: . Mobile-friendly versions are available for all languages. The Foundation for Healthy Generations has partnered with the Department of Health to assist in promoting Great 8 for use in healthcare settings and with Community Health Workers. For more information about using Great 8, and other resources to promote cardiovascular health, please email HeartDisease@doh.. Sample Promotional Articles Get Red-y for Heart Month!February is American Heart Month, where we raise awareness of how to reduce our risk of heart disease. While we are at home, it is now more important than ever to take care of ourselves by staying active and eating healthy. Stay tuned throughout February to learn more about steps we can all take to reduce our risk of cardiovascular disease.And if you need another reason to add red to your wardrobe this February, here is one more. February 5 is National Wear Red day! Make some room for maroon and wear red to raise awareness of cardiovascular disease.Snap a photo of you in your vermilion vest or ruby romper. Send in photos of your team, family or furry friends. We also want to know how you’re staying health at home. Share your healthy hack with us! [include information on where to send photos and “healthy hacks”]For tips on things we can do each day in February, see 28 Days Towards a Healthy Heart. More resources can also be found at CDC, NIH, and the American Heart Association. Wear Red Day is Here!While we focus on heart health all of February, today is National Wear Red day! Help us raise awareness of how we can reduce our risk of cardiovascular disease by snapping a photo of you in your vermilion vest or ruby romper and sending it to us with the subject “Wearing Red.” Send in photos of your team, family or furry friends. We also want to hear how you’re staying health at home. Share your healthy hack! [include information on where to send photos and “healthy hacks”]Cardiovascular disease is the number one cause of death in America. Now is a great time to remind ourselves of the importance of staying active, eating healthy and seeing our doctors. For some great behaviors to reduce our risk of cardiovascular disease, practice the Great 8:?Be Active?Eat Well?Practice Wellness?Check your blood pressure?Understand your blood sugar numbers?Know your cholesterol levels?Steer clear of smoking and vaping?Follow your doctor’s recommendationsCreated by the Heart Disease, Stroke, and Diabetes Prevention unit, the Great 8 is a visual-based tool created to improve communications around cardiovascular health between health professionals and patients, especially patients with low health literacy and limited English proficiency. It is available in an English mobile and desktop version as well as 26 other languages. Download the PDFs to learn more about each of the steps.For more resources on Heart Month, visit CDC, NIH, and the American Heart Association. Great 8 Messages for Newsletters and EmailThroughout February, we bring you steps to reduce your risk of cardiovascular disease based on the Great 8 -- a visual-based tool created to improve communications around cardiovascular health between health professionals and patients. Created by the Heart Disease, Stroke, and Diabetes Prevention unit at the Washington State Department of Health, the Great 8 is a visual-based tool created to improve communications around cardiovascular health between health professionals and patients, especially patients with low health literacy and limited English proficiency.Great 8: Be Active Like most everything else, being physically active is a bit different right now. It might take more effort, but the rewards of being physically active are important for every aspect of our health. Any amount is beneficial. Most people find that they can slowly increase their activity until they are averaging 150 minutes of moderate activity per week. It doesn’t have to be big blocks of time, 10 minutes at a time is fine.Try one of these activities:?Ride a bicycle (stationary or outside)?Play, walk, or run outside with kids and members of your household?Build your strength at home by using body weight exercises. You can also lift weights or household objects, like water bottles.?Follow along with online yoga or workout videos and DVD’s?Play active video games ?Use the Department of Health trails guide to find a trail and go hikingGreat 8: Eat Well Eating healthy is another simple step to take to reduce your risk of cardiovascular disease. Make healthy choices such as switching water for sugary drinks and increasing your fruit and vegetable servings.Other healthy eating tips:?Buy fresh produce?Eat balanced meals?Eat more fruit and vegetables?Eat more fiber?Eat more leafy greens?Drink plenty of waterFor a reliable source of healthy food, look into your local community-supported agriculture and farms. Great 8: Practice Wellness Your emotional and spiritual health are also key to good cardiovascular health. By practicing wellness, you can reduce stress and improve your mental state. While social distancing, these steps may be more challenging, but are as important as ever.?Find balance and reduce stress?Exercise for your emotional health, not just your physical fitness?Get enough sleep?Practice relaxation, meditation, or prayer?Dance (even if it’s on your own in your living room)?Have fun with a group or with family (even if it’s on Zoom)?Do meaningful activities with a group (online until we can gather in person)For more support for your wellness, visit the American Heart Association’s Healthy Lifestyle page.Great 8: Know these 3 – Blood Pressure, Blood Sugar, and Cholesterol We know that in order to keep our vehicles maintained and running smoothly, we need to check under the hood regularly. Our cardiovascular system also requires regular checkups. Keeping a pulse on our blood pressure, blood sugar, and cholesterol levels are key to avoiding serious problems and detecting issues before they stop us in our tracks.If it’s been a while since you were at a health care provider’s office, check in with your provider to see about getting these levels checked. Another great way to keep track of your blood pressure is to use a validated home blood pressure monitor. For more info on accurately measuring your blood pressure from home, visit the Cardiovascular Connection.Great 8: Steer Clear of Smoking/Vaping Smoking, vaping, and using tobacco in other forms takes a toll on our health. Marijuana use can pose issues too. While most people focus on the impact of smoking and vaping on our lungs, our cardiovascular system can also be hurt by tobacco and marijuana. If you’ve quit tobacco or vaping – pat yourself on the back for making this commitment to your health. If you are curious about support for quitting, use one of the following resources: How To Quit Resources from Department of HealthMarijuana Use ResourcesGreat 8: Follow your Doctor’s Recommendations Most of us have limited our use of health system resources during the pandemic, but our health care providers still want to see us for preventive health and regular health maintenance. Are there prescriptions you’ve put off refilling? Preventive care you’ve put off scheduling? If you can, get a telehealth check-in on your calendar to see what you need to catch up on and answer any questions you have.Need to find a provider covered by your health plan? Take a few minutes to visit your health plan’s website to identify a provider who meets your needs and to see your options. Visit the National Institute on Aging for help planning your visit.Department of Health Blood Pressure Materials Use the links below to find English language versions of the documents in PDF format. These documents are also available in Spanish, Chinese, Vietnamese, Russian, Korean, and Cambodian, and can be found on the Department of Health’s Chronic Disease Publications page. If you wish to order printed versions of these documents, please email HeartDisease@doh., to request an order form. HYPERLINK ""Know your Blood Pressure Numbers (Poster) HYPERLINK "" How to Check Your Blood Pressure (Manual) HYPERLINK "" What is Blood Pressure? (Brochure)HYPERLINK ""Blood Pressure TrackerHYPERLINK ""Before You Begin (Poster)HYPERLINK ""How to Check Your Blood Pressure (Poster)HYPERLINK ""Taking Your Blood Pressure (Poster)What's the Big Deal About Controlling My Blood Pressure? (Poster)Self-Monitoring Blood Pressure Videos in English, Spanish and other languagesOther Washington ResourcesThe Cardiovascular Connection is a website for health care providers and team members to support their patients in improving cardiovascular health. The site includes videos to teach how to self-monitor blood pressure, ways that health care practices can be recognized for their efforts to improve the health of their patient populations, and updates on state and national efforts and campaigns. The Cardiovascular Connection is also the home of Great 8.2-1-1 is an easy-to-remember phone number for people to call for health and human service information and referrals and other assistance to meet their needs. Visit Washington 211 or dial 211 in Washington to connect with a resource specialist.back to topNational ResourcesThe websites on page 3 contain a wealth of information, but here are a few select tools and items that you may wish to know about to share with your communities.American Heart Association Websites in Languages other than EnglishSpanish: American Heart Association Lower Your High Blood Pressure SiteEnglish: | Spanish Materials in Chinese:Consequences of High Blood Pressure Blood Pressure Measurement Instructions (features image of man)Blood Pressure Measurement Instructions (features image of woman)Blood Pressure NumbersWhat can I do to improve my blood pressure?Million Hearts News & Media Centers for Disease Control and Prevention Blood Pressure home page: Cholesterol home page: National Heart, Lung, and Blood Institute American Heart Month: Pre-written Articles for Newsletters (for African-American and Latino Communities, including article in Spanish):These pre-written drop-in articles can be used in your newsletters, bulletins, blogs, or your website. High Blood Pressure health topic page: EthnoMedEthnoMed is Harborview Medical Center's ethnic medicine website containing medical and cultural information about immigrant and refugee groups. Information is specific to groups in the Seattle area, but much of the cultural and health information is of interest and applicable in other geographic areas. One resource available on EthnoMed is a visual guide to sodium in foods. Photos from the Washington State Department of HealthThese images are for Social Media use only, not print.Mary Clark, Acting DirectorOffice of Healthy and Safe CommunitiesWashington State Department of HealthAlexandro Pow Sang, Diabetes ConsultantWashington State Department of HealthHeart Health Mascot “Hearty" Heart Health Mascot “Hearty”Videos #OurHearts Movement (National Heart, Lung & Blood Institute) Health Playlist (National Heart, Lung & Blood Institute) Your Heart Age! (Centers for Disease Control & Prevention) American Heart Association’s Go Red for Women Playlist American Heart Association’s Go Red Por Tu Corazón Playlist Baje su Presión site (includes videos) American Heart Association’s YouTube playlist: Hearts Videos Sample Products These prewritten drop-in articles can be used in your newsletters, bulletins, blogs, or your website. ?Drop-in Article for General AudienceDrop-in Article for African American CommunitiesDrop-in Article for Latino CommunitiesPara Comunidades Latinas (en Espanol)AnimationsDownload and share these animated graphics on your social media channels to promote #OurHearts messages around social support, tracking blood pressure, reducing stress, eating healthier, being more active, and getting quality sleep. back to topEvaluation IdeasDepending on your objectives, you may have different evaluation questions. Below are some sample objectives, evaluation questions, and potential measures. Any evaluation you conduct, we would appreciate your sharing it with us, so we can roll-up our collective impact. Please email your evaluations to HeartDisease@doh.. ObjectiveEvaluation QuestionMeasureEnergize partners to share information.Was the information shared on Social Media (on Facebook, or retweeted on Twitter)?Number of messagesNumber of viewsNumber of likes/reactions Number of comments Number of shares or retweetsProvide resources to encourage people to discuss heart disease risk with their health care provider.Did we share any resources?Number of resources sharedNumber of times a resource was downloaded (if hosted on our website) or clicked on.Feedback received about resources (helpful/not helpful)Provide messaging that can be tailored to partner audiences in terms of culture, language and geography.Did we tailor any messages? Did we send out information in languages other than English? Did we rewrite information provided so our audience would hear it better?Number of tailored messagesNumber of “in-language” messagesEstimated number of views of messagesAudiences for tailored messagesFeedback from community members about messagesContact and AssistanceIf you have any questions regarding messaging about heart health, you may contact us.2021 Heart Month ContactsSara Eve Sarliker, MPHCardiovascular ConsultantWashington State Department of Healthsaraeve.sarliker@doh.Mobile: 360-742-6239Cheryl Farmer, MDProgram ManagerHeart Disease, Stroke, and Diabetes PreventionOffice of Healthy and Safe CommunitiesDivision of Prevention & Community HealthWashington State Department of HealthCheryl.Farmer@doh. Mobile: 360-810-0652back to top ................
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