Trademark Basics (00873379).DOC - Bone Law
Bone McAllester Norton PLLC. Nashville, Tennessee What is a Trademark? ... is based on the theory that a pictorial representation and its literal equivalent are likely to bring the same mental image to purchasers’ minds. For example, the design comprising the silhouette of the head of a lion and the letter L was held to be confusingly similar ... ................
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