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Chapter 16 Quiz

1. _______ , is process where outsiders transform their original meanings

a. cooptation

b. adaption

c. movement

d. none of the above

2. what does CPS Stand for

a. child protection services

b. culture production systems

c. consumer product system

d. creative picture symbol

3. what does a cultural gatekeeper do

a. opens a gate

b. manages discrimination for different cultures

c. filters the overflow of information as it travels down the " funnel"

d. locks the door at night to the BA

4. which is not a major subsystem of a culture production system (CPS)

a. creative subsystem

b. cultural subsystem

c .communications subsystem

d .managerial system

5. a lead users is

a. a person at the front of the line

b. a lead of a group of people shopping in the mall

c. someone who thinks they are in charge

d. a company's most experienced and knowledgeable customer

6. The insertion of real products in fictional movies, TV shows, books, and plays is

a. Product Placement

b. Brand Entertainment

c. Reality Placement

d. Reality Engineering

 7. Marketers use what as promotional vehicles

  a. Pop Culture

b. Campaigns

c. Telemarketers

d. Movies

 

8. All of the following are types of innovations Except

a. Diffusion

b. Continuous

c. Dynamically Continuous

d. Discontinuous

 9. The notion that innovation should be compatible with consumers' lifestyles

a. Compatibility

b. Observability

c. Complexity

d. Trialability

 10. Customers that are very experienced and knowledgeable are

a. Lead users

b. Smart

c. Crafty

d. Performers

 11. Marketers that endorse a(n) _________ feel that culture is unique, with its own value system,conventions, and regulations

a. Cultural perspective

b. Worldwide view

c. Emic perspective

d. Etic perspective

12. Marketers that endorse a(n) _________ focus on communalities across cultures

a. Cultural perspective

b. Worldwide view

c. Emic perspective

d. Etic perspective

13. Which of the following is not an example of a consumer style?

a. Price-sensitive consumers

b.Variety seekers

c. Brand-loyal consumers

d.Sketchy consumers

14. Which of the following global segments (the largest segment) use the global success of a

company as a signal of quality and innovation?

a. Global citizens

b. Global dreamers

c. Antiglobals

d .Global agnostics

15. Which of the following global segments don’t base purchase decisions on a brand’s global

attributes, but instead evaluate a global product using the same criteria as a local product?

a. Global citizens

b. Global dreamers

c. Antiglobals

d. Global agnostics

16. Marketers use______ as promotional vehicles

a. pop culture

b .consumers

c. computers

d. the media

17. Insertion of specific products and use of brand names in movie/TV scripts

a. product placement and branded entertainment

b. corporate branding

c. product placement

d. good use of the media

18. ________,refers to online games merged with interactive advertisements

a. advergaming

b. corporate branding

c. placement of products

d. branded entertainment

19. the fashion system is not described as what in the slides

a. fashion is code

b. fashion is context-dependent

c. . fashion is under code

d. fashion is media

20. the fashion system creates what for consumers

a. communication and symbolic meaning

b. self esteem

c. social status

d. power

Answers:

1. A

2. b

3. c

4. b

5. d

6. A

7. A

8 A

9. A

10. A

11. C

12. D

13. D

14. A

15. D

16. A

17. A

18. A

19. D

20. A

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