Babson College



Sandra J. Bravo, M.B.A.Marketing Division at Babson College231 Forest Street, Malloy Hall 210, Babson Park, MA 02457Office: 781-239-6436, Fax: 781-239-5020Email: sbravo2@babson.eduTwitter: @sbravo2333------------------------------------------------------------------------------------------------------------------------------------------Academic AppointmentsBabson College, Marketing Lecturer, August 2015 to presentBoston College, Carroll School of Management, Marketing Instructor (adjunct and full-time positions), September 1991 to June 2012Bentley University, Adjunct Marketing Instructor, September 1989 to May 2000EducationM.B.A. in Marketing from Babson College 1987B.A. in English from the University of Massachusetts Dartmouth 1984Courses TaughtUndergrad: SME-- Marketing and Information Technology (Babson)Undergrad: Marketing Management (Babson)MBA: Principles of Marketing (B.C.)MBA: Consumer Behavior (Bentley)Undergrad: Marketing Research (B.C.)Undergrad: Principles of Marketing (B.C. and Bentley)Undergrad: Consumer Behavior (B.C.)Undergrad: Direct Marketing (B.C.)Undergrad: Communication and Promotion (B.C.)Undergrad: Promotional Strategy (Bentley)Undergrad: Advertising (Bentley)Significant Industry ExperienceFounder and Marketing Consultant at Bravo Communications. Consult with small- and medium-sized businesses in the New England area. Emphasis on corporate identity systems, sales development programs, marketing research, positioning strategy, value proposition determination, and copywriting for white papers, websites and direct mail.Marketing Manager for Handex of New England, a publicly-held environmental company. Responsible for marketing efforts along the East Coast including marketing research efforts to determine the feasibility of new locations, sales lead generation, and communication efforts.Marketing Specialist for Winter, Wyman & Company, New England’s leading recruitment firm. Responsible for developing advertising campaigns, conducting marketing research, creating public relations activities, and copywriting for marketing materials.Consulting ActivitiesProvide executive interviewing through marketing research to a national search firm, Phillips DiPisa. Use of the data ensures customer relationship management efforts that aid the organization in customer retention and marketing strategy.Service ActivitiesDeveloped and began implementation on a social media plan for the Babson Marketing DivisionWrote articles for the Babson Marketing Division blog regarding the research published by colleaguesActed as Interim Faculty Senator from the Marketing Division from September to December 2016Created a chart to evaluate SEERS and gender diversity in marketing courses which was provided to the Marketing Division and a subcommittee of the Faculty SenateBrought in marketing leader from Hasbro as guest speaker for SME panel event attended by over 200 undergraduate students (3.25.16)Invited the Babson Counseling Center to make a presentation to the SME students to help reduce/manage anxiety and stressActed as faculty representative for undergrad concentration in Marketing. Met with students to plan marketing courses and concentration. Faculty representative at the Career Fair (3.24.16).Wrote several recommendations for students regarding Babson competitions such as BETA Challenge and MCFE as well as external job and internship opportunities. Provided career advice to several students.Worked with CCD to create a video that was implemented into the SME courseWorked with students in Marketing Management to create a video for the Marketing Division website, which touts the reasons for obtaining a marketing concentration at BabsonWorked with students in Marketing Management to create a brochure for undergraduate students entitled “Babson Marketing Concentration”Edited the Marketing Division web pageDeveloped peer observation form in conjunction with the CELT and Dean of Faculty in order to increase teaching effectiveness of all Babson facultyInvited several industry guest speakers from Nielsen, Phillips DiPisa, etc. to speak with students about career advice and industry opportunitiesAttended CELT luncheon on Student Opinion Surveys (2.29.16)Attended Board of Trustees dinner (2.28.16)Attended all Marketing Division meetingsAttended Mitt Romney event (2.23.16)Attended Babson Women Faculty gathering (11.18.16)Interviewed potential candidates for Marketing DivisionPresentation on marketing consulting as a career to the Babson Marketing Consulting Association (10.13.15)Volunteer to write legislation for protection of foster care children in the care of the Massachusetts Department of Children and Families (DCF)Former Board Member of Citizens for the Preservation of UptonFounder and former Board Member of Upton Zoning Bylaw Review CommitteePro bono Marketing Consultant for Greenville Wildlife ParkMember of St. Gabriel’s Parish in Upton, MAResearch Papers and ConferencesWrote position paper with Lauren Beitelspacher entitled “Whole Student, Whole Faculty, Whole Classroom: Managing Anxiety to Maximize the Learning Experience.”Presented the position paper (above) at the Marketing Management Association conference in Providence, RI on September 14-16, 2016Presented the position paper (above) at the Babson CELT luncheon on November 7, 2016. Luncheon was well attended by approximately 30 faculty and supported by a member of Counseling Services.Wrote a position paper with four other faculty members from across the country entitled “Tips for Transitioning from Practice to Academia.” Presented the position paper (above) at the Marketing Management Association conference in Providence, RI on September 14-16, 2016.Personal ActivitiesReading, traveling, photographing wildlife, swimming ................
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