Anheuser-Busch International, Inc

Brand equity advertising builds the franchise and image of a brand, rather than merely providing information about a feature or an upgrade. _____ Procter & Gamble: Facelle Division Facial Tissue. 2 5 1 Table 4. Demographic characteristics by brand. Usual brand. Royale Kleenex Scotties. Age group % % % 50 __49 27 35 ................
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